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#SMBHOTSHEET
                                                                                                                  $
TOP 10 Ways To Increase
Customer Spend At Your                                                                               $
Small Business
                                                                                       $
Consider your
customers’ interests.
Strategically display                             WORK IN FASHION RETAIL?
items or services that                            FEATURE MULTIPLE ITEMS
                                                  LIKE DRESSES WITH A
complement each                                   MATCHING NECKLACES,
other in pairs or sets.                           SHOES, OR SCARVES.
                                                  CUSTOMERS ARE MORE LIKELY
                                                  TO BUY MULTIPLE ITEMS IF




             #10
                                                  THEY CAN SEE HOW THEY
                                                  GO TOGETHER.




                                1 Spray Tan = $25                                    Offer deals that allow
                              ................................................
                                                                                       more spending, not
      ADD FRIES               Summer Special
                                                                                           just an individual
              1                        3 for $60
      FOR
      ONLY
          $                                                                           discount, like buying
                                             SAVE $15!
                                                                                         items in groups or
                                                                                                     combos.
             REMIND CUSTOMERS WHAT THEY SAVE
                     WHEN THEY BUY IN GROUPS.



                                                                                                           #9
Be mindful of your
store layout and
ambiance; it can
increase the                                      MAKE PEOPLE WANT TO STAY,
                                                  SHOP, AND ENJOY YOUR
likelihood of more                                BUSINESS. FOR A CAFE,
purchases.                                        THE LONGER YOUR
                                                  CUSTOMER LINGERS,
                                                  THE MORE LIKELY




                    #8
                                                  THEY WILL HAVE THE
                                                  URGE TO BUY A MUFFIN, OR
                                                  A SANDWICH AFTER THEIR
                                                  COFFEE.




                                                                Walgreens positions their pharmacy in
                                                                the back of their store so customers are able
                                                                to browse through their other items while
                                                                going into pick up your prescription.




                                                                                       If you offer a loyalty
                                                                                          program, upsell to
                                                                                          earn the customer
YOUR CUSTOMERS CURRENT TOTAL: $42
REWARD PROGRAM: Earn $5 off with $50 spend.                                                   more rewards.

       $10    $10       $10       $10          $10




                                                                                                            #7
Let the customer know if they spend just $8 more they
will earn their $5 credit. Have options in the $10-20
range right at the POS to not only get them to their
reward, but they may also end up spending
a little bit more.




Add variety or
expand your top
selling items or
                                                  IF ICED TEA IS YOUR BEST
services.                                         SELLING BEVERAGE,
                                                  OFFER PEACH, MANGO,
                                                  AND OTHER OPTIONS
                                                  THE CUSTOMERS MAY LIKE.




                    #6                                                                Upsell the larger size
                                                                                       or better service for
                          IF YOUR CUSTOMER LIKES IT,
                                                                                              a slight price
                         THEY ARE USUALLY HAPPY TO                                                 increase.
                         GET MORE IF IT SOUNDS LIKE
                                       A GOOD DEAL.



                        “  Want the larger bottle?




                                                                                                           #5
                           It has 2X the cleanser
                          for only $3 more bucks!
                                                                      ”

Advertise exclusive
loyalty program
incentives to current
                                                   SET EXCLUSIVE DATES
members.                                           OR SPECIAL SALES
                                                   WHERE CUSTOMERS
                                                                                                  AUGUST

                                                                                                     15
                                                   CAN EARN DOUBLE OR
                                                   TRIPLE REWARD POINTS
                                                   TO USE FOR CASH




                    #4
                                                   ON THEIR NEXT
                                                   PURCHASE.

                                                                                               DOUBLE REWARDS!




                                                                                         Take notes on each
                                                                                            customer about
                                                                                         previous purchases
                                                                                         so you can suggest
      “   Noticed you purchased
          Peachy Keen blush last time.                                                      other items they
          Have you tried                                                                          might like.
          our Just Smitten lipstick?
          It matches perfectly.
                                              ”
                                                                                                           #3
                                                             FiveStars POS Relationship Manager has a
                                                             special notes field where you can input any
                                                             additional information about a specific
                                                             customer. Not only are you positioned for an
                                                             upsell, but you also have access to your
                                                             customers’ rewards points, all in one place.




Be an expert at your
service or products.
Make purchase
recommendations                                                                       Jessica’s Play Pen offers pet food.
                                                                                 Since she is extremely knowledgeable
specifically tailored                                                                      about different pets, she can
to your customers.                                                                         suggest the best food types,
                                                                                   with specific ingredients for specific
                                                                                   breeds of dogs. When the customer




                    #2
                                                                                     trusts her expert opinion, they are
                                                                                    more likely to purchase other items
                                                                                          she suggests are good for the
                                                                                                         customer’s pet.




                                                                                            Develop genuine
THE # 1 WAY TO INCREASE SPEND...                                                           relationships with
                                                                                              each and every
          CUSTOMERS ARE WILLING TO SPEND MORE
           WITH PEOPLE AND BUSINESSES WHO GIVE                                                     customer.
        THEM A GREAT EXPERIENCE TO CONTINUALLY
                                 COME BACK TO.




      $             $                $
                                                           $                                         #1
                                                                                       3 out of 4 customers
                                                                                      have spent more with a company
                                                                                       because of positive experiences.




#SMBHOTSHEET                                                                           Powered by

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10 Ways to Increase Your Customer Spend

  • 1. #SMBHOTSHEET $ TOP 10 Ways To Increase Customer Spend At Your $ Small Business $ Consider your customers’ interests. Strategically display WORK IN FASHION RETAIL? items or services that FEATURE MULTIPLE ITEMS LIKE DRESSES WITH A complement each MATCHING NECKLACES, other in pairs or sets. SHOES, OR SCARVES. CUSTOMERS ARE MORE LIKELY TO BUY MULTIPLE ITEMS IF #10 THEY CAN SEE HOW THEY GO TOGETHER. 1 Spray Tan = $25 Offer deals that allow ................................................ more spending, not ADD FRIES Summer Special just an individual 1 3 for $60 FOR ONLY $ discount, like buying SAVE $15! items in groups or combos. REMIND CUSTOMERS WHAT THEY SAVE WHEN THEY BUY IN GROUPS. #9 Be mindful of your store layout and ambiance; it can increase the MAKE PEOPLE WANT TO STAY, SHOP, AND ENJOY YOUR likelihood of more BUSINESS. FOR A CAFE, purchases. THE LONGER YOUR CUSTOMER LINGERS, THE MORE LIKELY #8 THEY WILL HAVE THE URGE TO BUY A MUFFIN, OR A SANDWICH AFTER THEIR COFFEE. Walgreens positions their pharmacy in the back of their store so customers are able to browse through their other items while going into pick up your prescription. If you offer a loyalty program, upsell to earn the customer YOUR CUSTOMERS CURRENT TOTAL: $42 REWARD PROGRAM: Earn $5 off with $50 spend. more rewards. $10 $10 $10 $10 $10 #7 Let the customer know if they spend just $8 more they will earn their $5 credit. Have options in the $10-20 range right at the POS to not only get them to their reward, but they may also end up spending a little bit more. Add variety or expand your top selling items or IF ICED TEA IS YOUR BEST services. SELLING BEVERAGE, OFFER PEACH, MANGO, AND OTHER OPTIONS THE CUSTOMERS MAY LIKE. #6 Upsell the larger size or better service for IF YOUR CUSTOMER LIKES IT, a slight price THEY ARE USUALLY HAPPY TO increase. GET MORE IF IT SOUNDS LIKE A GOOD DEAL. “ Want the larger bottle? #5 It has 2X the cleanser for only $3 more bucks! ” Advertise exclusive loyalty program incentives to current SET EXCLUSIVE DATES members. OR SPECIAL SALES WHERE CUSTOMERS AUGUST 15 CAN EARN DOUBLE OR TRIPLE REWARD POINTS TO USE FOR CASH #4 ON THEIR NEXT PURCHASE. DOUBLE REWARDS! Take notes on each customer about previous purchases so you can suggest “ Noticed you purchased Peachy Keen blush last time. other items they Have you tried might like. our Just Smitten lipstick? It matches perfectly. ” #3 FiveStars POS Relationship Manager has a special notes field where you can input any additional information about a specific customer. Not only are you positioned for an upsell, but you also have access to your customers’ rewards points, all in one place. Be an expert at your service or products. Make purchase recommendations Jessica’s Play Pen offers pet food. Since she is extremely knowledgeable specifically tailored about different pets, she can to your customers. suggest the best food types, with specific ingredients for specific breeds of dogs. When the customer #2 trusts her expert opinion, they are more likely to purchase other items she suggests are good for the customer’s pet. Develop genuine THE # 1 WAY TO INCREASE SPEND... relationships with each and every CUSTOMERS ARE WILLING TO SPEND MORE WITH PEOPLE AND BUSINESSES WHO GIVE customer. THEM A GREAT EXPERIENCE TO CONTINUALLY COME BACK TO. $ $ $ $ #1 3 out of 4 customers have spent more with a company because of positive experiences. #SMBHOTSHEET Powered by