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Quality Bicycle Products
  Fatbikes: A new user group and
         source of revenue
           Joseph Meiser
•What is a Fatbike

•How and Where are they being used

•What economic value do they represent
for retailers and our organization

•The size of the user group and how
quickly the category is growing

•Show what these bikes are capable of
through imagery of our rides.
Prevent this!
…and encourage this!
…and this!
What is a Fatbike




An all terrain bicycle that provides
additional float and traction in soft conditions
Tires 3.7" - 4.7" Wide




2-3" wider than a Mountain Bike tire
Fatbikes go where other
bicycles can't.
New Trails
New Terrain
New Season of Riding
Snow Machine Trails
Nordic Ski Trails
Mountain Bike Trails: Summer
Mountain Bike Trails: Winter
Beaches
Beaches
For the bicycle industry, Fatbikes are a new and
rapidly growing category

An estimated 7-9 million at the retail level
A Brief History of the Fatbike.
 - Late 1980's, Ray Molino, based in the southwest U.S. welds rims and hand
 sews tires for float on desert terrain

 - Late 1990's, Mark Gronewald begins refinement of concept in Alaska, hand
 built custom production frames and parts are built

 - 2004, The 350 mile Alaska Ultrasport race is won on a Fatbike

 - 2004/05' Surly Bikes launches the Pugsley frameset, Large Marge Rim, and
 Endomorph tire, offering the first widely available 'Fat' tire and frame

 - 2007 - 2010' - 907 Cycles and Fatback Bikes of Anchorage, AK begin to
 produce production frames, rims, and sell complete bikes out of their shops

 - 2010/11' Surly Bikes and Salsa Cycles launch complete models of the Surly
 Pugsley and Salsa Mukluk
For QBP and our brands, fatbikes are a
category that we are both passionate about
and that is good for our business.
Retail prices on complete bikes are between
1600 and 4200 USD.
For trail systems and parks, Fatbikes
represent a new and rapidly growing user
group
How large is the user group?




There are an estimated 10,000 Fatbikes
purchased since 2005.
8500 of those were sold between 2010 and
today.
In 2012 the category experienced 50%
growth over the previous year
Estimates are for an additional 40-50% growth in
2013.

By this time next year there will be roughly 20,000
Fatbikes in circulation.
What is our role?
Educate and build awareness.

Build enrollment to gain access to winter
mountain bike, snowshoe, snow machine,
and Nordic trail systems.

Act responsibly and promote positive
stewardship for the areas where Fatbikes
are being ridden.
Questions?
Follow up tasks.
first annual Fatbike summit press release to all media
outlets, coordinated with Scott Fitzgerald, Gary Sjoquist

Expand the reach of the video Andy Williams of Grand
Targhee created outlining why they opened nordic trails to
Fatbikes, after he submits press release

Follow up with the West Yellowstone weekly reporter who
attended the Fatbike Summit, release her story link to
various social outlets

Draft my own experience of the Fatbike summit to share
via various social outlets

Draft my West n Back experience to share via social
Opportunities.
Make the Fatbike Summit an annual that happens in 3-4
regions (Alaska, Mountains, Upper Midwest, East?)

Refine the content developed and make it available for
others to use and share

Draft a general outline of Fatbike etiquette for distribution

Bring the Fatbike Summit to the upper midwest during the
Cayuna Whiteout festival

Refine the presentation content for Frostbike

Sell demo fleets to resorts for use on trail systems

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Joe Meiser's 2013 Fat Bike Summit & Festival Presentation

  • 1. Quality Bicycle Products Fatbikes: A new user group and source of revenue Joseph Meiser
  • 2. •What is a Fatbike •How and Where are they being used •What economic value do they represent for retailers and our organization •The size of the user group and how quickly the category is growing •Show what these bikes are capable of through imagery of our rides.
  • 6. What is a Fatbike An all terrain bicycle that provides additional float and traction in soft conditions
  • 7. Tires 3.7" - 4.7" Wide 2-3" wider than a Mountain Bike tire
  • 8. Fatbikes go where other bicycles can't.
  • 9. New Trails New Terrain New Season of Riding
  • 16. For the bicycle industry, Fatbikes are a new and rapidly growing category An estimated 7-9 million at the retail level
  • 17. A Brief History of the Fatbike. - Late 1980's, Ray Molino, based in the southwest U.S. welds rims and hand sews tires for float on desert terrain - Late 1990's, Mark Gronewald begins refinement of concept in Alaska, hand built custom production frames and parts are built - 2004, The 350 mile Alaska Ultrasport race is won on a Fatbike - 2004/05' Surly Bikes launches the Pugsley frameset, Large Marge Rim, and Endomorph tire, offering the first widely available 'Fat' tire and frame - 2007 - 2010' - 907 Cycles and Fatback Bikes of Anchorage, AK begin to produce production frames, rims, and sell complete bikes out of their shops - 2010/11' Surly Bikes and Salsa Cycles launch complete models of the Surly Pugsley and Salsa Mukluk
  • 18. For QBP and our brands, fatbikes are a category that we are both passionate about and that is good for our business.
  • 19. Retail prices on complete bikes are between 1600 and 4200 USD.
  • 20. For trail systems and parks, Fatbikes represent a new and rapidly growing user group
  • 21. How large is the user group? There are an estimated 10,000 Fatbikes purchased since 2005.
  • 22. 8500 of those were sold between 2010 and today.
  • 23. In 2012 the category experienced 50% growth over the previous year
  • 24. Estimates are for an additional 40-50% growth in 2013. By this time next year there will be roughly 20,000 Fatbikes in circulation.
  • 25. What is our role? Educate and build awareness. Build enrollment to gain access to winter mountain bike, snowshoe, snow machine, and Nordic trail systems. Act responsibly and promote positive stewardship for the areas where Fatbikes are being ridden.
  • 27. Follow up tasks. first annual Fatbike summit press release to all media outlets, coordinated with Scott Fitzgerald, Gary Sjoquist Expand the reach of the video Andy Williams of Grand Targhee created outlining why they opened nordic trails to Fatbikes, after he submits press release Follow up with the West Yellowstone weekly reporter who attended the Fatbike Summit, release her story link to various social outlets Draft my own experience of the Fatbike summit to share via various social outlets Draft my West n Back experience to share via social
  • 28. Opportunities. Make the Fatbike Summit an annual that happens in 3-4 regions (Alaska, Mountains, Upper Midwest, East?) Refine the content developed and make it available for others to use and share Draft a general outline of Fatbike etiquette for distribution Bring the Fatbike Summit to the upper midwest during the Cayuna Whiteout festival Refine the presentation content for Frostbike Sell demo fleets to resorts for use on trail systems