The health of the nation – older, sicker, fatter! By Charlie Foster

2. The effectiveness of physical activity promotion interventions - changing attitudes and environments Dr Charlie Foster BHF Health Promotion Research Group Department of Public Health University of Oxford Fitness Industry Association Conference 2010

3. So what’s in FIA’s tool box? Research evidence Communication & sales skills Behaviour strategies Business Skills Exercise promotion training, knowledge & skills Toolbox Advocacy & Policy placement

5. 61% of men and 71% of women do not meet the Chief Medical Officer’s minimum recommendations for physical activity in adults Men Women % active Age

7. Cost of physical inactivity (£/population) related disease by SHA Foster et al, 2009 £14.85 £14.01 £17.20 £12.95 £14.85 £14.63 £13.94 £15.96 £18.71 £15.27

8. Cost of physical inactivity (£/population) related disease by SHA Spend in London is 85p per head Foster et al, 2009 £14.85 £14.01 £17.20 £12.95 £14.85 £14.63 £13.94 £15.96 £18.71 £15.27

10. The density of exercise facilities by quintile of deprivation for the county of Kent in Southeast England Availability of physical activity facilities declines with level of area deprivation

12. MINDSPACE: Influencing behaviour through public policy was a joint commission by the Cabinet Office and the Institute for Government. It shows how the latest insights from the science of behaviour change can be used to generate new and cost-effective solutions to some of the current major policy challenges, such as reducing crime, tackling obesity and climate change.

13. So what does affect our behaviour? MINDSPACE. Influencing behaviour through public policy. Cabinet Office & Institute for Government, 2010.

21. Annual growth rates: European cities and CDTs Adapted from: Transport for London (2004) ‘Creating a chain reaction. The London Cycling Action Plan. February 2004. ( http://www.croydon-lcc.org.uk/downloads/2004_TfL_LondonCyclingActionPlan.pdf ) City Annual increase in cycling flows Darlington +14.2% Exeter +9.9% Brighton & Hove +9.0% Strasbourg +7.0% Lanc w Morecambe +6.2% Vienna +6.4% Graz +5.9% Munich +5.5% Hanover +5.4% City Annual increase in cycling flows Nottingham +4.8% Freiburg +4.4% Munster +3.6% Aylesbury +3.6% Berlin +3.2% Derby +2.5% Zurich +2.3% Delft +1.2%

24. The findings of this review indicate that professional advice and guidance with continued support can encourage people to be more physically active in the short to mid-term.

25. Estimated net increase in walking in general by validity and then sample size Ogilvie D, Foster C, Rothnie H, Cavill N, Hamilton V, Fitzsimons CF, Mutrie N. Scottish Physical Activity Research Collaboration. Interventions to promote walking: systematic review. BMJ 2007;334 (7605):1204;

30. Social-ecological model of physical activity behaviour Foster et al (2005). Understanding why adults and children participate in physical activity and sport. London, Sport England. Law & Regulations Fiscal Built environment Natural environment Health care systems National policies & programmes