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4 Key Trend Drivers For The Fitness Industry 2011-2016

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Strategic Trends & Considerations Bricks & Mortar Fitness Industry 4 Key Trend Drivers For 2011 - 2016 1
fitness center concepts move up and down the value chain. budget and hi end experiential specialty models grow while there is increasing death in the middle 4 Key Fitness Industry Trend 1. Market Bifurcation Drivers for 2011 - 2016 www.bryankorourke.com
industry convergence & digital alternatives create more consumer options 2. Non-Facility Competition 4 Key Fitness Industry Trend Will Surge Drivers for 2011 - 2016 www.bryankorourke.com
co-created experience delivered with new value exchanges merging the physical & digital 4 Key Fitness Industry Trend 3. New Biz Models Will Emerge Drivers for 2011 - 2016 www.bryankorourke.com
aging populations and rising health care costs lead to continued rise in holistic integrated solutions including medical fitness 4. Wellness Will Become 4 Key Fitness Industry Trend Mainstream Drivers for 2011 - 2016 www.bryankorourke.com
Connect with Bryan K. O’Rourke and learn more about key trends in fitness and wellness at www.bryankorourke.com The 4 Drivers Behind A 4 Key Fitness Industry Trend Changing Industry Drivers for 2011 - 2016 www.bryankorourke.com

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4 Key Trend Drivers For The Fitness Industry 2011-2016

  • 1. Strategic Trends & Considerations Bricks & Mortar Fitness Industry 4 Key Trend Drivers For 2011 - 2016 1
  • 2. fitness center concepts move up and down the value chain. budget and hi end experiential specialty models grow while there is increasing death in the middle 4 Key Fitness Industry Trend 1. Market Bifurcation Drivers for 2011 - 2016 www.bryankorourke.com
  • 3. industry convergence & digital alternatives create more consumer options 2. Non-Facility Competition 4 Key Fitness Industry Trend Will Surge Drivers for 2011 - 2016 www.bryankorourke.com
  • 4. co-created experience delivered with new value exchanges merging the physical & digital 4 Key Fitness Industry Trend 3. New Biz Models Will Emerge Drivers for 2011 - 2016 www.bryankorourke.com
  • 5. aging populations and rising health care costs lead to continued rise in holistic integrated solutions including medical fitness 4. Wellness Will Become 4 Key Fitness Industry Trend Mainstream Drivers for 2011 - 2016 www.bryankorourke.com
  • 6. Connect with Bryan K. O’Rourke and learn more about key trends in fitness and wellness at www.bryankorourke.com The 4 Drivers Behind A 4 Key Fitness Industry Trend Changing Industry Drivers for 2011 - 2016 www.bryankorourke.com

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