In today's presentation we are going to review the LinkedIn Premium features for a sales person. So lets get started!

1. The Ultimate
Guide To
LinkedIn
Premium
(For Salespeople)

2. What Is LinkedIn
Premium?
The basic features on LinkedIn are free.
However, users who upgrade their account to LinkedIn
Premium, get a bunch of added features that are not
available via LinkedIn’s free account.

3. This includes:
• The ability to message and see
the full profiles of people you
are not directly connected to.
• Advanced search functionality.
• The ability to build lead lists.
• Save searches and more.

4. Who Is LinkedIn
Premium Right For?
LinkedIn has premium products for recruiters, job seekers, and
sales professionals. This presentation is going to be focused on
how to obtain business from LinkedIn, so I am going to focus on
LinkedIn Premium for salespeople.

5. If so, and if you sell to businesses or
business professionals, then you should
consider LinkedIn Premium.
Does the price tag of your product or service
warrant tracking down and networking
with individual clients directly?

6. What Does LinkedIn
Premium Offer?
There are three levels of LinkedIn Premium for
salespeople: LinkedIn Sales Basic, Sales Plus, and
Sales Executive.

8. With the free
version of LinkedIn
You can only see and search the full profiles of people
you are connected to or one person removed (the
connection of a connection).

9. The true power
of LinkedIn
premiumIs the ability to see and search the
profiles of people to whom you are
not closely connected.

10. With all three levels
of LinkedIn premium
You can see the profile information of your
1st, 2nd, and 3rd degree connections. For a
LinkedIn user with 100 connections, that is
going to be millions of additional profiles that
they can search and see.
You can learn more about 1st, 2nd, and 3rd
degree connections here.

11. All LinkedIn premium members also:
Get additional search functionality

12. Have access to the contact manager for
all 1st, 2nd, & 3rd degree connections.

13. You can see everyone who
has viewed your profile in
the last 90 days.

14. When someone new joins LinkedIn that fits one of your search
criteria or updates their profile with matching information.
You are alerted

15. You can send “introduction requests”
To people who you are connected to, to introduce you to people
who you are not connected to.

16. After selecting “get introduced”
A window will open showing the people you are connected
to, who are also connected to the person to whom you
want an intro. After selecting the person that you would
like to make the introduction, another window opens.

17. With the Sales Plus and Sales Executive packages,
you also get the ability to send
An InMail is like sending a private message over LinkedIn to one of your
connections. The difference is that you do not have to be connected to
them in order to do so.
InMails.

18. You can think of InMails
As a way to send an email to
a prospects inbox, without
having to find out their email
address.

19. Here are some tips to
maximize the effectiveness
of your InMails:
• Use LinkedIn to see who you know in
common and mention those people in
your InMail.

20. Here are some tips to
maximize the effectiveness
of your InMails:
• Keep the message short. Keeping your
InMail under 255 characters will allow
them to see the whole note in their
email inbox and will increase your
chances of a response.

21. Here are some tips to
maximize the effectiveness
of your InMails:
• Don’t try to sell anything on the first
contact. Instead, use it to start a
conversation. Ask for advice, opinions,
etc.

22. Another good
thing about
InMails
Is that if the person you reached out to does
not respond within 7 days, you get the
“InMail Credit” you used refunded back to
your account.

23. LinkedIn offers two nice additional features for sales managers
that are purchasing LinkedIn Sales Plus or Sales Executive for
members of their sales team.
LinkedIn Premium
For Sales Teams and Sales Managers

24. Allows the members of your sales team to see who
on the team is already connected to one of their
potential prospects.
teamlink
This can be especially powerful in a
large sales organization.

25. A dashboard where the sales manager can administer users and see
the LinkedIn activity of their sales people.
Usage Reporting Dashboard

26. For salespeople who sell big ticket
items to businesses and business
professionals, LinkedIn Premium is a
no brainer. The extra sales that
result from the effective use of a
LinkedIn Premium account should
more than offset the cost.
The Bottom Line

27. Before Starting With LinkedIn
Premium Make Sure Your LinkedIn Profile Is Up To Snuff
Click Here To Learn How

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