This document summarizes Pfizer's plan to use Twitter to help restore its positive brand image. It discusses how Twitter has potential but may not be as effective as thought. It also notes that competitors are using Twitter smarter to engage with stakeholders. Pfizer's plan is to start engaging audiences on Twitter rather than just broadcasting, by listening, participating in discussions, and quickly responding to issues. Their first steps will be to reclaim their Twitter account and have employees help discuss brands on Twitter positively.

1. Emerging technology Twitter & Pfizer Marc Blanchou Tegnane Ly Fisher Laishram Christophe Khamly Florent d’Halluin Valentin Leon-Bonnet Robert Confrancisco E-mail: stevens-mis750-spring2010-team-a@googlegroups.com

2. Twitter - Pfizer presentation, April 5th 2010 Abstract: Twitter has a lot of potential, but it might not be as good as we think. Other companies use it smarter. We can use Twitter to help restore a positive brand image. The key is to engage with audiences. This is how we plan to do it.

4. Twitter - Pfizer presentation, April 5th 2010 Mission We will become the world's most valued company to patients, customers, colleagues, investors, business partners, and the communities where we work and live. Vision Pfizer will strive to achieve and sustain its leading place as the world's premier research-based pharmaceutical company. The company's continuing success benefits patients, customers, shareholders, business partners, families and the communities in which they operate all around the world. Pfizer's mission is to become the world's most valued company to all of these people. Purpose We dedicate ourselves to humanity's quest for longer, healthier,happier lives through innovation in pharmaceutical, consumer, and animal health products. To achieve this purpose and mission, Pfizer affirm the values of Integrity, Leadership, Innovation, Performance, Teamwork, Customer Focus, Respect for People and Community.

5. Twitter - Pfizer presentation, April 5th 2010 Twitter seems to have a lot of potential.

8. Twitter - Pfizer presentation, April 5th 2010 It might not be as good as we think.

10. Twitter - Pfizer presentation, April 5th 2010 Twitter contents: We can tap into this

11. Twitter - Pfizer presentation, April 5th 2010 Source: Gartner Hype curve

12. Twitter - Pfizer presentation, April 5th 2010 Others use it smarter.

13. Twitter - Pfizer presentation, April 5th 2010 Most Fortune 500 companies are already on Twitter. So is Pfizer. It's not the technology, but how we use it.

16. Twitter - Pfizer presentation, April 5th 2010 We can use twitter to help restore a positive image.

21. Twitter - Pfizer presentation, April 5th 2010 The key is to engage with audiences.

23. Twitter - Pfizer presentation, April 5th 2010 This is how we plan to do it:

27. Twitter - Pfizer presentation, April 5th 2010 Questions and comments?