KY Bluegrass version

1. 5 Ways to Expand Your Network
of Fundraisers and Donors
Presented by FirstGiving’s
Joseph LoPresti
Sales Executive

2. Who is FirstGiving?

3. Online Fundraising Solutions
Peer-to-Peer Fundraising Pages
and Event Registrations Online Direct Donations
Personal Support for your nonprofit, donors, and fundraisers
Easy, tested, and secure transaction processes for the donor

5. Email Messaging
Facebook
Branding
Event Registration
Grassroots Fundraising

6. Email is the most effective way for you and
your fundraisers to ask for donations.

7. 3 Steps to a Successful
Email Campaign

8. Email Messaging
Step 1: Identify what type of email
you want to send
Event Fundraising Donation/ Thank you post Post event
Announcement Update Fundraising Ask donation/event donation ask

9. Email Messaging
Step 2: Identify your network and
segment your audience
Extended
Friends Family Colleagues
Networks
1st time donors/ Long-time Annual Event Grassroots
fundraisers fundraisers Donors Participants fundraisers

10. Email Messaging
Step 3: Compose your email
350 words Donation Contact/Event
Personalize Video/Pictures
or less options information

11. Online Email Tools

12. Social media fundraising is the future.
Your nonprofit needs a presence on Facebook.

13. Nurture your Millennials
Donors between 18-30
92% of past donors “liked”
Nonprofit’s Facebook page
2/3 interact with Nonprofit on
Facebook regularly
The Millennial Impact Report

14. Set up your Nonprofit Facebook Page.

15. Make it unique.

16. Make good use of your cover photo.

17. Engage with your fans.

18. Timing is everything.
Morning Lunch Evening/Late Night
4:30-6pm
8-9am 12-1pm 9:30-11pm

19. Take donations directly on your
Nonprofit Facebook page.

20. Turn your event participants into
fundraisers during registration.

21. 60% of event registrants choose to fundraise for the
event in which they are participating on FirstGiving.
“But how?”
-Provide fundraising packets
-Enforce minimums and waive registration fees
-Offer incentive to top fundraisers

22. Benefits of online registration
• Save time on event day with pre-registration
• Easily collect and access contact info and
answers to custom registration questions online
• Export data into Excel to import into your donor
database
• Allow the option to register offline

23. Online event registration on FirstGiving.

26. Coming soon: Embedded Registration

27. Coming soon: Embedded Registration

28. Your cause is your brand.
Keep it consistent.

29. 10 must haves for your brand.
Logo, Donation and
brand theme fundraising options
Mission Thank you
Statement messages
Captivating Email messaging
photos strategy
Storytelling Social media
video presence
Personal story Clear contact
or connection information

30. Incorporate imagery that represents your
brand and mission.

31. Be creative.

33. Customize.

34. You don’t need a fundraising event to
Fundraise online.

35. Grassroots fundraisers receive higher donations
than those fundraising for an official event.

36. Weddings, anniversaries, christenings, and treks
receive the highest average donations.

37. Weddings, anniversaries, christenings, and treks
receive the highest average donations.

38. Chris Snell fundraised for his 150 mile
run across the Sahara desert.

39. Howard Kreiwitz fundraised in memory of
his father, Jack.

40. Email Messaging
Facebook
Branding
Event Registration
Grassroots Fundraising

42. Questions?

43. Be a part of the FirstGiving Community
Facebook: facebook.com/firstgiving
Twitter: @firstgiving
Online Fundraising blog:
http://blog.firstgiving.com

44. Interested in learning more
about FirstGiving?
Contact our Online Fundraising Consultants:
Email: sales@firstgiving.com
Telephone: 617-542-0010 x 4