2. End-of-Year Giving
• 33% of donations made in the year are made in December
• 10% of donations made in the year are made in the last 2 days of December!
• Largely tax-related… but holiday giving also comes into play here.
Your donors are eager to give to your nonprofit.
Do you have a way of capturing this explosion of generosity?
3. FirstGiving’s Online Donate Button can help.
• It’s helpful to have a way for donors to give directly from your website.
• Having a donation button on your website is for the “impulse buy” of donating!
• Our button lets donors give without leaving your site – their experience
with your website is uninterrupted by the donation process.
• For your End-of-Year Giving campaign, using a donate button on your
website can make the process swift and simple for your donors.
4. Specific features of the Online Donate Button
Personalization
• Your organization’s logo
• A brief blurb about your organization or
campaign
• Your choice of 7 button colors to match your
website design
Options for Donors
• Multiple giving levels
• Custom donation amounts
• In Memory donations
5. How to set up the Button
• Add your logo
• Enter or edit your organization name
• Type a brief description of the mission or
goal of this campaign
• Select the color you would like your button
to be – you can preview it!
• Choose whether to have multiple giving
levels, and enter them if applicable
6. Advanced features
• Access the Advanced Features by
clicking the gear icon
• Allow donors to pay the transaction fee, just
like they can on the main FirstGiving site
• Allow donors to make their donation a
recurring donation (monthly or other time
period of their choice)
• Have donation notifications sent to you at
the email address of your choice
• Customize the thank-you message included
on the email your donors receive
• When you’re ready, click “Save
Settings” to continue.
7. What would you like to do with your Button?
• When you have clicked “Save
Settings,” you will see this
screen, where you choose what
you would like to do with your
Donate Button.
• Install it on your own site by choosing
“I will set it up on my site” (the
default) or “I have a guy for that” if
someone else manages your website
• Install it on your organization’s
Facebook fanpage to allow your fans
to donate from Facebook
• Print it out as a QR code to allow
your supporters to scan it with their
smartphones and donate directly
from their phone, wherever they are
at the time
• To edit your button, click “Update
Button” – remember to save
again when you’re done, then
reinstall the code.
8. Examples
Using the button on your own website #1
WalkBoston is using the
Online Donate Button on their
own website.
• They are using FirstGiving’s
default button image in orange.
• They have set up 3 giving
levels for different types of
membership.
• Donors are invited to pay the
transaction fee.
9. Examples
Using the button on your own website #2
Voices of Hope is using the
Online Donate Button on their
own website.
• They have used their own
custom graphic by replacing the
address of our image in the button
code.
• They are not using giving
levels.
• They’ve installed the button in
the header of their website so that
it appears on every page, along
with their logo and navigation.
10. Examples
Facebook donate button
• FirstGiving is using our
Donate Button for our
“Charity of the Month”
program – you can create a
button for any nonprofit and
install it on your Facebook
fanpage
• Donors can click the “Donate
Now” button and also post a
message to share with their
friends, so that their friends
may be inspired to donate as
well!
11. Examples
QR Code
• You can save an image of
your Donate Button as a
QR code – then, print it out
on your promotional
materials
• Donors can scan the code
with their smartphones,
which will allow them to
make a donation right on
the spot.
12. Using the Donate Button for End-of-Year Giving
• You can set up fundraising campaigns both for fundraising, on the FirstGiving site, and
for donations only, on your own website.
• Create a page on your website dedicated to your End-of-Year appeal, and install the
button on that page.
• All donations made through the button will be recorded in your Direct Donations report.
13. Summary
• The FirstGiving Online Donate Button is useful for a variety of donation-button
needs, but it can be particularly helpful for driving end-of-year giving because it is
quick, easy, and integrated with your website and your FirstGiving reports.
• No time in the year sees as much or as heavy donation activity as December,
particularly the last 2 days of the month – so it pays to get a donation solution in
place now.
• Expand the reach of your button by installing it on Facebook and printing it out as
a QR code.
Harness the power of end-of-year giving with a customized donation button on
your nonprofit’s website!
14. Q&A
More burning questions?
Visit the Success Center or email us at
learningcenter@firstgiving.com
