Russell Buckley at The Future of Branded Content conference by Fire Circus
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A view on exponential growth and how it will affect our markets, our consumers and us.
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Russell Buckley at The Future of Branded Content conference by Fire Circus
Hinweis der Redaktion
- Exponential growth
- Day 20 = 0.01% That’s why it’s so hard to spot the “trend” at the beginning. It’s also why lots of people say things like “when will the year of mobile be”. And the answer is longer than you think, but when it stars to happen, much quicker that you think.
- Mobile web has been doubling since 2009 and by 2012, it was 10%. Those of you awake at the start of this will see that it is exponential, which means that by 2015, it will already be 80%.
- Painted Dreams, Clare Lu and Em Started 1930, and sponsored in 1931 by Colgate Palmolive
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- Secret sale, showbiz gossip etc etc
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