1. Opportunities in Connected Car
markets in Western Europe
Hanna Marttinen-Deakins
Alun Jones, Perry Le Dain, Pablo Sanz,
Marjaana Karjalainen, Mikko Koskue Roberto
Bettuzzi, Henriikka Yliheljo, Annaleena Soult
May 9th, 2014

2. In-Car Technology is Driving Purchase Decision
09/05/2014 2© Finpro
Source: Accenture Consumer Survey December 2013
3%
4%
7% 7%
12% 12%
15%
20%
12%
7%
1 2 3 4 5 6 7 8 9 10
Car’s driving
performance has the
greatest impact
In-car technology has
the greatest impact

3. The Range of Potential Services is High
09/05/2014 3© Finpro
Source: Cisco IBSG Automotive Practice

4. OEMs
Tier-1
suppliers
Components,
chips, etc.
suppliers
IT providers
and Integrators
Some examples of players in the rapidly
changing connected car ecosystem
Connectivity
providers
09/05/2014 4© Finpro
Service
providers
Data
suppliers
Application
providers

5. Industry Developments based on the Interviews
• Consumers are willing to
integrate their own content and
lifestyle from their smart devices
to their vehicles.
• ‘Bring your own device' logic is
taking over also in automotive.
• Drivers have everything they
need in the cloud including maps
and music. They want a
technology enabling them to use
the content in the car.
• As the capability of smart
devices continues to increase, it
is becoming inevitable that
smartphone and mobile device
integration in vehicles will be
necessary.

6. Industry Developments based on the Interviews
• The vehicles are turning into
services
– Today's urban youth and digital
natives do not necessarily desire
to own a car, as the car does not
fit into their persona and lifestyle.
– This will drive the need to
develop solutions enabling car
sharing and car rental in urban
environments.
– The car is changing from a
technological object towards an
enabler of a travel experience
• The advanced use of telematics
will bring new ways to utilize the
technology
– Possible future solutions include
usage-based services; e.g. car
insurance
09/05/2014 6© Finpro

7. Renault R-Link – connected touchpad

8. Opportunities for Finnish Companies
• All of the interviewed vehicle manufacturers and Tier 1 players
have expressed their interest towards innovative Finnish
solutions.
• They work in collaboration with automotive equipment
manufacturers, telecom operators, internet giants, technology
providers, research institutes, universities and start-ups
-> Finnish SME’s size is not a barrier for cooperation
09/05/2014 8© Finpro

9. Opportunities for Finnish Companies; services,
applications and enabling technologies
• Connectivity-2way
– Aggregated content in areas like smart
navigation, cloud connectivity
– Car diagnostics, emergencies, stolen cars,
driver’s behaviour
– Communication: Bluetooth, Wi-Fi, ZigBee.
Connectivity to personal devices, around the car,
within the car, to the cloud.
– Improvements to low connectivity areas
09/05/2014 9© Finpro

10. Opportunities for Finnish Companies; services,
applications and enabling technologies
• Safety/Driving aid
– Sensoristics: cameras, radars, sensors for
chipped glasses, 3D accelerometers/gyroscopes
to monitor the “driving style”
– Geolocation, multi-constellation receivers
– Heads up display improvements
– Smart driving aid integration
09/05/2014 10© Finpro

11. Opportunities for Finnish Companies; services,
applications and enabling technologies
• Premium audio and video optimization
– Video and audio on demand
– Internet radio/TV
– Gaming
– Innovative screens
– In-car multipoint Audio delivery
09/05/2014 11© Finpro

12. Opportunities for Finnish Companies; services,
applications and enabling technologies
• Innovative services and solutions such as
– Face and voice recognition
– Smart City; car as a planning tool
– Traffic monitoring and planning
– Services based on location: search of
restaurants, tourism, games, entertainment,
coupons, adverts
09/05/2014 12© Finpro

13. Opportunities for Finnish Companies; services,
applications and enabling technologies
• Security
– Passenger, e.g. panic alarm
– Systems security, firewall, virus
– Theft
– Insurance
– Certification of applications
– SW upgrades
09/05/2014 13© Finpro

14. Next steps
Are you interested in pursuing the business opportunity with the
European connected vehicle industry players?
 Some of the interviewed companies were interested in
organizing a scouting day for prospective Finnish partners
 All of the interviewed companies were interested in one to one
discussions with innovative Finnish companies that would have
unique technology or service offering
 Bosch has contacted Finpro for an invitation to Finnish
companies to Bosch Venture Forum
What would you like to be next steps?
09/05/2014 14© Finpro

15. Next steps,options
http://www.rbvc.com/en/events/events_page.html

16. More information
Annaleena Soult
Regional Sales Manager, Western Europe
annaleena.soult@finpro.fi
Tel. +358 40 3433 447
5/9/2014 © Finpro 16
Hanna Marttinen-Deakins
Director, Regional Sales Management
hanna.marttinen-deakins@finpro.fi
Tel. +358 40 3433 348

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media and visit our
website www.finpro.fi