1. Business and venture capital from USA
The market for software and digital media in the United States
continues to be the world’s largest. Silicon Valley is both the place
to be and the global center of innovation within the software, digital
media and telecommunications sectors. In addition to innovations, it
is also a significant venture capital market. Success in US markets
requires an innovative business idea, commitment, investment, hard
work and a proper understanding of the business opportunities.
Finnish ICT companies have a good track record in US markets:
during the last four years the number of Finnish companies operating
in Silicon Valley has increased from 12 to more than 40. A presence
in Silicon Valley is an essential element in building comprehensive
business understanding and local networks.
Topics exhibiting a strong positive trend are mobility - everything
is becoming mobile - and big data, and the demand for solutions
in both sectors is strong. Success is possible for companies with
a truly innovative offering and the right connections. To grasp
business opportunities in the US market, Finnish companies must
offer innovative solutions with the right focus and business model.
Even though the US business ecosystem is agile and complex, Finpro
experts have a good track record in business development and can
support your company in reaching the correct decision makers and
making the right moves.

2. www.finpro.fi/english-pages/opportunities-worldwide
www.finpro.fi
Michael Warner
Senior Consultant
michael.warner(a)finpro.fi
+358 40 3433 386
Kimmo Aura
Area Sales Manager
kimmo.aura(a)finpro.fi
+358 40 5048 317
Mobilization of IT >
Bring your own device
Employees expect enterprise applications and
services to be easy to use, just like the ones
delivered to consumers. IT departments have to
be ready to accommodate a wide range of devices,
which increases maintenance costs and requires
applications to be built for heterogeneous platforms.
Enterprise applications used to be monolithic and
difficult in use. Evolution in such applications means
new opportunities and niches that even smaller
players can fill - larger companies may not be nimble
enough to grasp them.
A major hotspot for
mobile operators
As Silicon Valley is a technology hotspot, mobile
operators from all over the world have technology
scouting organizations located there. Silicon Valley
is where major mobile operators from Asia, Europe,
Latin America and the US can be met in a single
location.
Media markets can be accessed
Media markets are now a significant business sector
with mobile enabling new and innovative solutions
for media companies.
While New York and Los Angeles continue to be
important locations for the advertising and media
sectors, the intertwining of media and technology
means that most media companies also have a
presence in the San Francisco Bay Area. Many key
players and upcoming companies in the media
sector were founded in San Francisco and have
their headquarters there.
A strong Finnish presence and star
companies from the gaming sector
In the last four years, the number of Finnish
companies with a presence in Silicon Valley has
grown from 12 to more than 40. All these
companies have realized that they have to be
where the industry and its major players are
located. A presence in Silicon Valley is essential
when building networks to find partners, customers
and potential investors.
The money is in Silicon Valley
All respectable venture capital (VC) companies have
a presence in Silicon Valley. A major proportion of
VC investments take place there - almost 50% of
the US capital market.
CURRENT & RELEVANT TOPICS IN SILICON VALLEY FOR FINNISH COMPANIES