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Sesión 2 El arte y la ciencia en la venta de vinos de calidad Session 2 The art and science of selling Fine Wine
David Scotland Chairman,  Wine Intelligence Michael Yurch  President, Sherry-Lehmann Ernst Loosen, Owner, Dr. Loosen Ryan Opaz Co-founder, Catavino
The Art & Science of Selling Fine Wine Michael Yurch
Fine Wine Retail in the United States Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
The Challenge of Marketing High Quality Products in the Post-Recession Economy Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
The Challenge of Marketing High Quality Products in the Post-Recession Economy Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
The Challenge of Marketing High Quality Products in the Post-Recession Economy Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
The Challenge of Marketing High Quality Products in the Post-Recession Economy Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Global Competition for the Attention of the Wine Consuming Public ,[object Object],[object Object],[object Object],[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
All Regional Promotions Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 In Store Promotions
  All Regional Promotions  Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 Window Displays
  All Regional Promotions  Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 In Store Tastings
Education: Trade-Wholesale & Retail Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 Staff Education at Sherry-Lehmann
Education: Trade-Wholesale & Retail Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 Staff Education at Sherry-Lehmann
Education:  Consumer Outreach Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 Free Wine Tastings
Education:  Consumer Outreach Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 Consumer Events
All Regional Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Visit Us! Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Muchas Gracias
Fine Wine 2010  III Congreso Internacional de la Ribera del Duero Ernst Loosen Dr. Loosen  Text in external word document
Fine Wine 2010  III Congreso Internacional de la Ribera del Duero Selling Wine Online Ryan Opaz www.catavino.net
To sell wine online ,[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Truths ,[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
A definition of “ecommerce” ,[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
“ Ecommerce” for wine ,[object Object],[object Object],[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Ecommerce = Brand Building ,[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
The Lottery Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Truths Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Win vs Lose ,[object Object],[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
An Example ,[object Object],[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Makes you think ,[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
The 1% Dilemma ,[object Object],[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Budgets ,[object Object],[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Truth is... ,[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Why the web? ,[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
The Journalists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
The Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
To sell wine online... ,[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
But the consumer wants more ,[object Object],[object Object],[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Your biggest challenge ,[object Object],[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Remember ,[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
The truth is ,[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Where to start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Manual Punchdown Sucks ,[object Object],[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Or not... ,[object Object],[object Object],Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
Sesión 2 El arte y la ciencia en la venta de vinos de calidad Session 2 The art and science of selling Fine Wine

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Fine wine 2010 The art and science of selling fine wine

  • 1. Sesión 2 El arte y la ciencia en la venta de vinos de calidad Session 2 The art and science of selling Fine Wine
  • 2. David Scotland Chairman, Wine Intelligence Michael Yurch President, Sherry-Lehmann Ernst Loosen, Owner, Dr. Loosen Ryan Opaz Co-founder, Catavino
  • 3. The Art & Science of Selling Fine Wine Michael Yurch
  • 4. Fine Wine Retail in the United States Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
  • 5. The Challenge of Marketing High Quality Products in the Post-Recession Economy Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
  • 6. The Challenge of Marketing High Quality Products in the Post-Recession Economy Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
  • 7. The Challenge of Marketing High Quality Products in the Post-Recession Economy Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
  • 8. The Challenge of Marketing High Quality Products in the Post-Recession Economy Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
  • 9.
  • 10. All Regional Promotions Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 In Store Promotions
  • 11. All Regional Promotions Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 Window Displays
  • 12. All Regional Promotions Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 In Store Tastings
  • 13. Education: Trade-Wholesale & Retail Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 Staff Education at Sherry-Lehmann
  • 14. Education: Trade-Wholesale & Retail Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 Staff Education at Sherry-Lehmann
  • 15. Education: Consumer Outreach Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 Free Wine Tastings
  • 16. Education: Consumer Outreach Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010 Consumer Events
  • 17.
  • 18. Visit Us! Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
  • 20. Fine Wine 2010 III Congreso Internacional de la Ribera del Duero Ernst Loosen Dr. Loosen  Text in external word document
  • 21. Fine Wine 2010 III Congreso Internacional de la Ribera del Duero Selling Wine Online Ryan Opaz www.catavino.net
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  • 27. The Lottery Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
  • 28. Truths Fine Wine 2010 III Congreso Internacional de la Ribera del Duero, 28 al 30 de abril 2010
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  • 46. Sesión 2 El arte y la ciencia en la venta de vinos de calidad Session 2 The art and science of selling Fine Wine