Social Media for Business

1. Social Media for Business 2012 Jean Charles Salvin www.findyourwayintheworld.com

2. Introduction

4. What is social media?

5. History of social media Internet World Wide Web Web 1.0

6. History of social media

7. History of social media Internet World Wide Web Web 2.0 Social Media

9. Why social media?

10. There are TV Ads, Magazines, Radio which can get you impact, quicker. So Why Social Media?

11. Can you afford NOT to?

12. “ We're entering an era of radical change for marketers. Faith in advertising and the institutions that pay for it is waning, while faith in individuals is on the rise. Peers trust peers ” - Chris Anderson, The Long Tail

13. 87% trust a friend’s recommendation over critics review - Marketing Sherpa

14. 3 times more likely to trust peer opinions over advertisement for purchasing decision - Jupiter Research

15. 1 word of mouth recommendation has impact of 100 TV ads! - bzzagent.com

16. Aspects of social media

17. Social Media vs Traditional Marketing Social Media Traditional Media/Marketing Message Message Unbiased Feedback Insights Engagement Conversations Message

18. Traditional marketing BUYS coverage Social Media EARNS coverage and more

19. Gives you the ability to tune in to your customers and learn what they think of a product of service. More powerful than handing out surveys.

20. One message BEFORE social media

21. One message AFTER social media

22. Your competition is on social media!

23. Statistics don’t lie Twitter, another new entrant has displaced MSN! The Internet world is now dominated by Social Media websites!

24. How to get started

26. 7 ways your business could be using Social Media

27. Public Relations Social media platforms present a completely new opportunity to instantly deliver messages to millions of people. The impact on public relations is simply ground shaking.

28. Customer Support Where traditionally customer support has been viewed as a cost center, smart brands are starting to use social networks to help offload their support costs on to a community of super users.

29. Market Research Having access to tens of millions of consumers who are openly talking about their rational and emotional needs is a newly discovered goldmine for market research.

30. New Product Development Some companies have started to leverage a public pool of collective brainpower to help their business identify innovative new market opportunities, and even assist with development of new product concepts.

31. Hiring & Recruitment Social media is a good and very cost effective source to recruit the right talent for your business. Find referrals, references and recommendations.

32. Promotions Some of the most successful promotions have employed the power of the network itself to create a fan base that didn't exist prior to the promotion.

33. Sales This newly born ability to sell is starting to catch on and more and more retailers are beginning to reap the benefits of enhancing their curb appeal inside the social shopping mall.

34. Picking the right tools

35. Facebook is a social network that helps people communicate more efficiently with their friends, family and co-workers. Anyone can sign up for Facebook and interact with the people they know in a trusted environment.

37. 1,500,000 local businesses are active on Facebook Creating more than 5,300,000,000 fans!

42. Twitter is a microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters and delivered to the author's subscribers who are known as followers. It is the simplest form of blog. But in simplicity there is often great power.

44. 1 Good Tweet is equivalent to 10,000 impressions ! You now have a virtual PR and marketing team that works for free

46. Twitter

47. A blog (a contraction of the term "web log") is a type of website with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order Blogging

50. What can businesses do with blogs?

51. LinkedIn is a social networking website geared towards companies and industry professionals looking to make new business contacts or keep in touch with previous co-workers, affiliates, and clients.

54. What can businesses do with LinkedIn?

55. What can businesses do with LinkedIn?

56. YouTube is a video sharing website on which users can upload and share videos.

59. What can businesses do with Youtube?