2. A
New
World
of
Advertising
ü New
Marketing
Trends
ü Use
of
Social
Media
ü Fast
Word
of
mouth
3. Why
Video
Marketing?
ü To
Deliver
Your
Message
effectively
2,50%
2,00%
0,50%
14,00%
0,00%
2,00%
4,00%
6,00%
8,00%
10,00%
12,00%
14,00%
16,00%
Max Return
Return on Ads
Newsle<er
Magazine
Blog Banner
Video MarkeCng
6. Our
Competences
LOGO
ANIMATION
MOTION
GRAPHICS
LIVE
SHOOTING
BROADCASTING
&
REPORTING
7. What
is
at
stake
with
broadcasting
?
ü Choosing
the
right
Platforms
and
Channels
ü Defining
the
right
Keywords
ü Reaching
the
right
profiles
Ø for
an
efficient
Broadcasting
9. What
information
Reports
provide
?
ü Number
of
Views
ü Number
of
Likes
ü Number
of
acting
Acts
ü Pay-‐Per-‐Click
Ratio
ü Conversion
Rate
($$)
Ø Quantitative
&
Qualitative
information
(CRM)
Ø Evaluation
of
the
campaign’s
ROI
10. What
Benefits
for
your
Company
?
ü Refreshment
&
Optimization
of
Online
Visibility
ü Development
of
Your
Brand
Awareness
ü Revitalization
of
Your
Brand
Image
ü Better
understanding
of
Your
Target’s
Behaviours
ü Improvement
of
Your
Customer
Insight