4. Online Social Networks
• Two out of three Internet
users visit social networks
• 96% of Gen Y have joined a
social network.
• Your customers and
competition are using
social networks
5. What is LinkedIn?
• Social Networking Website
• Professional Focus
• Online Resume
• Job Search &
Recruitment
12. Networking
• The entire LinkedIn system is built
around connections to other users
• It’s more than a referral network, it’s a
trust network
• Trust created by introductions and
recommendations
19. Job Search and Recruitment
• Save time
• Targeted search
• Reference checks
• Job suggestions
• Apply immediately
20. Job Search and Recruitment
• Browse jobs
• Post jobs - $195 for 30 days
• Premium listings available
• Apply with LinkedIn button
• Recommendations act as referees
• Resume builder
21. Generate Leads
• Advanced people search
• By company, industry, location etc.
• Ask for introductions
32. Action Steps
100% complete profile
Invite people you know
Write recommendations for people you
know well
Set up a company page for your business
Locate your target market – search people
and groups
Link from your website
Link between other social media accounts
