4. They are 50 - 60%* of the market for the 2 main
categories: Toilet Paper and Kitchen Towel.
1-4 cks:
5-9 cks:
Traditional:
* Source: Share Volume / Nielsen Retail Index - 2013
(Grocery)
21% 20%
10% 6%
28% 21%
15. BB X
ZY
BABY BOOMERS X GENERATION
Y GENERATION Z GENERATION
• Loyal shoppers & consumer
• Resistant to change + quality oriented
• New social media members
• Downsizing house
consumption
• Brand loyalty once they trust
• Consume several media channels
• Seek product information
(specially online) – 1st gen online
• Less money individually
Higher household income
• No brand loyalty – TRY IT!
• Aspirational, intuitive
performance, customized products
• Omnipresent connectivity – reviews
• Rooming with parents until later
• Reality x Perfect life
• Products: more important
than brands (customer service)
• Digital Natives (overconnected)
• Research before purchasing
• Loyal shoppers & consumer
• Resistant to change + quality oriented
• New social media members
• Downsizing house
consumption BB
BABY BOOMERS
16. BB X
ZY
BABY BOOMERS X GENERATION
Y GENERATION Z GENERATION
• Loyal shoppers & consumer
• Resistant to change + quality oriented
• New social media members
• Downsizing house
consumption
• Brand loyalty once they trust
• Consume several media channels
• Seek product information
(specially online) – 1st gen online
• Less money individually
Higher household income
• No brand loyalty – TRY IT!
• Aspirational, intuitive
performance, customized products
• Omnipresent connectivity – reviews
• Rooming with parents until later
• Reality x Perfect life
• Products: more important
than brands (customer service)
• Digital Natives (overconnected)
• Research before purchasing
• Brand loyalty once they trust
• Consume several media channels
• Seek product information
(specially online) – 1st gen online
• Less money individually
Higher household incomeX
X GENERATION
17. BB X
ZY
BABY BOOMERS X GENERATION
Y GENERATION Z GENERATION
• Loyal shoppers & consumer
• Resistant to change + quality oriented
• New social media members
• Downsizing house
consumption
• Brand loyalty once they trust
• Consume several media channels
• Seek product information
(specially online) – 1st gen online
• Less money individually
Higher household income
• No brand loyalty – TRY IT!
• Aspirational, intuitive
performance, customized products
• Omnipresent connectivity – reviews
• Rooming with parents until later
• Reality x Perfect life
• Products: more important
than brands (customer service)
• Digital Natives (overconnected)
• Research before purchasing
Y
Y GENERATION
• No brand loyalty – TRY IT!
• Aspirational, intuitive
performance, customized products
• Omnipresent connectivity – reviews
• Rooming with parents until later
18. BB X
ZY
BABY BOOMERS X GENERATION
Y GENERATION Z GENERATION
• Loyal shoppers & consumer
• Resistant to change + quality oriented
• New social media members
• Downsizing house
consumption
• Brand loyalty once they trust
• Consume several media channels
• Seek product information
(specially online) – 1st gen online
• Less money individually
Higher household income
• No brand loyalty – TRY IT!
• Aspirational, intuitive
performance, customized products
• Omnipresent connectivity – reviews
• Rooming with parents until later
• Reality x Perfect life
• Products: more important
than brands (customer service)
• Digital Natives (overconnected)
• Research before purchasing
Z
Z GENERATION
• Reality x Perfect life
• Products: more important
than brands (customer service)
• Digital Natives (overconnected)
• Research before purchasing