Press release for NMDCEP

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For Immediate Release
Wednesday, 23 March 2011
NEF, TM AND BSN SIGN STRATEGIC COLLABORATION AGREEMENT GEARED
TOWARDS INCREASING THE VALUE OF LOCAL CONTENT INDUSTRY
The Malaysian Association of Bumiputera ICT Industry & Entrepreneurs (NEF), Telekom
Malaysia Berhad (TM) and Bank Simpanan Nasional (BSN) today signed a Collaboration
Agreement (CA) towards working together in facilitating local new media and digital
content and applications companies to obtain fund and bring their content ideas and
projects to market.
The CA was signed in the presence of Deputy Minister of Ministry of Information,
Communications and Culture, YB Dato' Joseph Salang. Signing on behalf of their
respective companies were Ashran Dato’ Ghazi, President of NEF, Dato’ Sri
Zamzamzairani Mohd Isa, Group Chief Executive Officer of TM and Datuk Adinan
Maning, GM and CEO of BSN.
“This collaboration is one of the few in Malaysia where it connects a complete eco-
system of platform, content and funding for the creative industry. We strongly believe
that this will further catalyze the growth of this industry,” said Ashran Dato’ Ghazi.
Under the collaboration, NEF will help to streamline and filter quality and reputable
content producers; while TM will further market the identified content and applications
via their online marketplace such as content service delivery platform (CSDP) and
Internet Protocol TV (IPTV) offering; whilst enabling BSN to have further confidence in
assisting eligible content producers and content projects under their “Creative Industry
Loan” based on standard Terms & Conditions with the involvement of the other two
parties.
This tripartite ecosystem is geared towards increasing the value of local digital content
and application industry by encouraging more local-based companies to reap the benefit
of the digital content market share as well as bringing these local companies into
international scene.
According to Dato’ Sri Zamzamzairani, this collaboration is very strategic where digital
content and application companies with their innovative content and applications could
benefit from TM's platforms such as CDSP and IPTV service, HyppTV in bringing their
content out to the market.

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“We are confident that this strategic collaboration will bring enormous benefits to digital
content and application companies. With our High Speed Broadband (HSBB) Service,
Unifi celebrating its 1st anniversary this week, the collaboration will springboard more
companies or even individuals in developing innovative digital content and applications
that are to be consumed and delivered by the TM’s high speed pipe that we have built
through our HSBB development. This initiative will further spur the content and new
media industry locally. Clearly, while this is in line with the government’s aspiration in
nurturing the local content creative industry within the Economic Transformation Project
(ETP), as outlined under Communications Content and Infrastructure (CCI), it directly
supports TM’s aspiration especially in reaping new emerging benefits from the new
media as new business area.”
“TM, as the premier HSBB service provider in Malaysia, together with the Government
and in collaboration with industry players as well as MDeC, have been working to create
a content service delivery platform (CSDP) to help grow local creative content industry.
Coupled with the interested parties to procure the content and applications within CSDP,
it creates a sustainable digital market place for content producers and buyers to meet
and transact. This symbiotic business relationship can naturally be extended globally
where international content buyers will benefit from the platform in procuring innovative
content and applications created by Malaysians,” Dato’ Sri Zamzamzairani elaborated.
The signing ceremony was held in conjunction with the NEF-AWANI ICT Awards 2010
and a two-day conference and ICT Fair showcasing the best of Malaysian ICT solutions
and creative content and production held at the Putra World Trade Centre (PWTC).
NEF is an association committed towards improving the quality of technopreneurship. It
was formed in 1997 as a support system & self help group for technopreneurs. As time
passes, it has evolved into an organization that is now recognized by the Government of
Malaysia as a leading organization that is focused in representing Bumiputera
Technopreneurs in Malaysia.
NEF’s main areas of focus are Funding, Market Access, Technopreneur Development,
and Creativity & Innovation.
#End#
About NEF
Malaysian Association of Bumiputera ICT Industry and Entrepreneurs (NEF) is an
association committed towards improving the quality of technopreneurship. It was
formed in 1997 as a support system & self help group for technopreneurs. As time
passes, it has evolved into an organization that is now recognized by the Government of
Malaysia as a leading organization that is focused in representing Bumiputera
Technopreneurs in Malaysia.
NEF’s main areas of focus are Funding, Market Access, Technopreneur Development,
and Creativity & Innovation.

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About TM
Telekom Malaysia Berhad (TM), Malaysia’s leading integrated information and
communications group, offers a comprehensive range of communication services and
solutions in broadband, data and fixed-line. As a market leader in the broadband and
fixed-line businesses, TM is driven to deliver value to its stakeholders in a highly
competitive environment. The Group places emphasis on continuing customer service
quality enhancements and innovations.
With its extensive global connectivity, TM is poised to position Malaysia as a regional
Internet hub and digital gateway for South-East Asia. In line with this, TM is evolving into
a Next Generation Network service provider enabling the Group to enhance its efficiency
and productivity while providing enriched products and services.
On the Corporate Responsibility (CR) front, the Group has always been a major
corporate contributor towards responsible activities in the belief that these practices are
a fundamental tenet of good corporate governance. The Group promotes 3 major
platforms i.e. education, community/nation-building and environment. Under education,
TM has spent some RM800 million to develop Multimedia University into one of the top
universities in Malaysia with more than 24,000 students. TM has also provided
scholarships to over 13,000 graduates pursuing academic programmes locally and
overseas. Under the community/nation-building platform, the Group contributes towards
causes that bring value to the community and nation at large. TM was awarded the
prestigious STAR-BIZ ICRM Corporate Responsibility Award for its community efforts
and Prime Minister Awards 2009 for its workplace practices.
For further information on TM, visit www.tm.com.my.
For inquiries, please call:
NEF
Ashran Datuk Ghazi, President NEF
(Tel: +019-3891899 or e-mail ashran@nef.org.my)
ASTRO AWANI
Rozina Aziz, General Manager, Astro AWANI
(Tel: +012-2067228 or e-mail rozina_aziz@astro.com.my)
Azizi Othman, Editor-In-Chief, Astro AWANI
(Tel: +019-2215662 or e-mail azizi_othman@astro.com.my)

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TM
Izlyn Ramli
Vice President, Group Corporate Communications, TM
(Tel: +019-500 0248 or e-mail: izlyn@tm.com.my
Asma Abdul Aziz
Assistant General Manager
Group Corporate Communications, TM
Tel: +013-364 1830 or e-mail: asma_aa@tm.com.my