Water We Doing is an initiative by FeetOffGround to provide clean drinking water to the masses of India

1. LifeStraw® @
FeetOffGround
Personal Water Filter
Friday, 16 May 14

2. How safe is the water we
drink?
• Water supply to cities, although purified, can
contain bacteria and other biological life forms
that can result in stomach related disorders.
• Additionally, the water storage (overhead tanks,
etc) may not be cleaned regularly, increasing the
chances of bacterial presence.
• This is not just at home, but also at restaurants
we eat out at.
Friday, 16 May 14

3. So, what is the
solution?
Friday, 16 May 14

4. Certainly Not Bottled
Water...!!
• Bottled water is the most obvious solution due to its
accessibility.
• However:
• Bottling plants do not use BPA free plastic when
manufacturing these bottles. BPA is a toxin that is released
into the contents of the bottle with exposure to heat.
• Apart from health threats, disposal of these bottles poses a
threat to the environment.
• Almost all of these bottles eventually end up in the trash,
hence in landfills or at the bottom of the ocean, causing
plenty of ecological damage and are an eyesore.
Friday, 16 May 14

5. Enter,
Friday, 16 May 14

6. LifeStraw®
• A product by Vestergaard Frandsen, Switzerland.
• Winner of the 2008 Saatchi and Saatchi awards for “World
Changing Ideas”.
• Filters 1000 liters of water. Filters 99.9999% of disease causing
Bacteria and Protozoa in water.
• Cheap, Affordable, Portable access to clean drinking water.
• Produced from BPA free plastic.
• Highly durable, ultra light weight and easy to clean.
• Very High Flow Rate.
• Contains no Chemicals or Battery Operated parts.
Friday, 16 May 14

7. Puddle on the road
Stream
RiverLake
99.9999%
Bacteria and Protozoa
Free Clean Drinking
Water
Tap Water
✴ Dip the wider end directly
into the source of water, be it a
stream, a puddle on the road or
a glass of tap water.
✴ Sip from the narrower end.
How to use a
LifeStraw®
Friday, 16 May 14

8. Now also
available as
LifeStraw® Go
Bottle
Friday, 16 May 14

9. Certifications and
Accreditations
• The LifeStraw® has been assessed by
the University of Arizona using the
World Health Organization Guidelines.
• The LifeStraw® has been tested in
government approved labs in India.
• The LifeStraw® has been purchased by
many government bodies as well as
the Indian Army.
Friday, 16 May 14

10. Friday, 16 May 14

11. Drinking Water shortage
• Rural India is inflicted with the
problem of drinking water
accessibility and shortage.
• Where the LifeStraw® finds most use is
in low income setups where there is
low affordability to safe drinking
water.
Friday, 16 May 14

12. How can you help?
Friday, 16 May 14

13. • Sponsoring one or more government
school.
• Sponsoring a village.
• Sponsoring Urban Slums - giving them
means to clean drinking water.
Friday, 16 May 14

14. • FeetOffGround has the distributorship
for the LifeStraw® in Karnataka and
other parts of India.
• We tie up with NGO’s and other
institutes that help disperse and
reach the LifeStraw®s you have
sponsored to the deserving people.
FeetOffGround
Friday, 16 May 14

15. Sponsor a LifeStraw®,
gift the most
fundamental element.
MRP of the LifeStraw® - Rs. 750/-.
MRP of LifeStraw® Go Bottle - Rs. 999/-
Friday, 16 May 14

16. Contact Details:
www.feetoffground.com
lenoj@feetoffground.com
+91 8105491163
Friday, 16 May 14