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Terre Des Hommes Project
INDIFESA CAMPAIGN 2014
Theme: Adolescent mother in Bangladesh
OUTLINE
1. Goals
2. Target and Persona
3. Guerilla Marketing
4. Video script for Indifesa campaign
5. Online Strategy
6. Social Media Campaign
7. Online – Offline Strategy
8. Budget and Conclusion
in support of children and
adolescent mothers in BangladeshImprove brand awareness of Terre des Hommes
Italia on Social Network
Goals
Reach 400.000 € with fundraising campaign
Improve conversion rate through TdH Italia
website (web donations)
Link relevant targeted opinion leaders to TdH
Create buzz on social relevant topics
WHAT
ITALIAN
DO ONLINE
(We Are Social – Source: US Census Bureau. ITU.Facebook 2014) (Source: Istat Report - 2013)
82% 20%41%
INTERNET DIFFERENCE BY
DEMOGRAPHICS
• 51% are 35-54 years old
• 27% north-west
• 51% have a diploma
57% 43%
ALICE 45 years old
Lives in Turin
Middle –high income
Married
with children
Organic food and fair trade
product small business
LOVES travelling,
animals, nature
Active member
of a voluntary
association
3 hours online
per day
Uses Facebook
Twitter, Instagram
Writes blog and
posts in forums
Reads everyday
online newspaper
repubblica.it, corriere.it,
lastampa.it
Culturally astute
Our Persona
Indifesa Terre Des Hommes campaign
• SURPRISE
• Mystery
• Social
BUZZ
WHY?
WHO? TdH volunteers
WHAT?
Paper hangers with the shape of objects that TdH will
donate and with meaningful sentences on them
Indifesa Terre Des Hommes campaign
HOW? www.makeithappen.com
WHERE?
Main cities in Italy ( Turin, Rome, Milan,… )
WHEN?
MAKE IT HAPPEN
Video for INDIFESA Campaign 2014
Video Overview
Characters
Adolescent Mother
15 years old
married and pregnant
Bangladesh
Adult Mother
25 years old
Have one daughter
Video Length : 2 mins to 2.5 minsc
Video Structure : Part 1 – Story of two women
Part 2 – Terre des Hommes action
Filming places : in Italy, rural area
Other characters to support the whole video
IT’S NOT WHAT WE SAY OR THINK
THAT DEFINES US
IT’S WHAT WE DO
THE CLOCK TICKS TICKS TICKS
AND TURNS TO 4 O’CLOCK IN THE MORNING
WEAK LIGHT IS
TURNED ON
ADOLESCENT MOTHER
WAKES UP TO THE
WEAK LIGHT WITH
TIRING EYES
ADULT MOTHER
IS STILL SLEEPING WITH
A SMILE ON HER FACE
CLOCK TURNS
TO 8 O’CLOCK
ADOLESCENT MOTHER IS WORKING HARD (CARRYING WOODS )
ADULT MOTHER IS PREPARING BREAKFAST FOR HER DAUGHTER
CLOCK TURNS TO 2 PM
The adolescent mother’s husband tears
all of her books and hits her
She cannot defense herself
Adult mother defenses her ideas
in a conflict at school/ work
AND SHE WINS
It’s now very late at night….
Adolescent mother finally
comes home
She’s touching her baby inside
Adult mother is playing with
her child under the light
Screen is splited into two frames
Two mothers are untying their hair before going to bed
The left mother is looking towards the bright room on the right
Two women with two different experessions on their faces
do the same action reveal that they are just one person
AND PUT THE HAIRTIE ON THE TABLE
The connection between two women is clearer
through their same hairtie and action
Dramatic Pause
WE GIVE HER OPPORTUNITY
ON A BRIGHT LIFE
YOU MAKE IT HAPPEN
Campaign
YouTube
Facebook
Twitter Page
Your children can
play a part
Share with your colleagues
AND THE WHOLE FAMILY
1.8K SHARES
RETWEETS
THE EFFECT OF ONE SINGLE CLICK
2.8K
[Counting number]
THE CLOCK QUICKLY TURNS
TO 4 O’CLOCK IN THE MORNING
Logo Terres Des Homes
The light is turned on again
She opens the door and
Terres Hommes is there
to give her books and
facilities to go to school
Now she has book to
start her dream
CLOCK TURNS
TO 8 O’CLOCK
She is
going to
school
ONE STEP TO FUTURE
She makes her final step to the school
And that step turns her into the happy
woman (adult mother)
So the two women are revealed the
same two times in the middle of video
and the in last scene
Now she is taking her child to school
Terre Des Hommes
#indifesa
Dramatic Pause
IN DEFENSE OF
ADOLESCENT
MOTHER
• Sender: Adolescent mother
• Receiver: Terre des Hommes
• Subject: Terre des Hommes
• Object: Adolescent mother’s independence
• Opponement: economical and cultural conditions
• Helper: people/donators
• Manipulation: The 2 stories
• Competence: People action moment
• Performance: Terre des Hommes gives her a book and brings her to school
• Sanction: the final scene from child to happy adult bringing her child to school
Narrative Scheme
ONLINE
STRATEGY
Keywords analysis
INDIFESA
Keywords analysis
NO PROFIT
Digital PR: Influencers segmentation
Giovanna Melandri
Con Humanfoundation per l'innovazione sociale.Con il Maxxi
per una piattaforma della creativita'contemporanea che generi
ricchezza civile, spirituale,economica.
La 27Ora
La 27ORA è un blog al femminile: racconta le storie e le idee di
chi insegue un equilibrio tra lavoro (che sia in ufficio o in casa),
famiglia, se stesse.
Microsoft Impresa
Twitter ufficiale @MicrosoftItalia dedicato alle imprese. Uno
spazio in cui soddisfare le esigenze degli imprenditori italiani
#digitalipercrescere.
NO Profits
Blog Street News
Digital PR: Influencers segmentation
Mommy
Bloggers
Serena Sabella
Blogger/Social Media lover/Journalist. Io sto
al web come lo shopping sta a Becky
Bloomwood. Sono (anche) su
@DonnaMorderna e gestisco l’account di
@DMBambino
Linda Cantù
Mamma di tre, blogger, web writer
(e addicted)
Sara Salvarani
Appassionata di comunicazione, web,
organizzazione, creatività, ecologia e
sicurezza, cerco di conciliare tutte le mie
passioni in un unico mestiere.
Silvia Sacchetti
'Le persone perfette non combattono non
mentono non commettono errori non
esistono' #mammaimperfetta #socialmedia
#comunicazione @running4mommies
Francesca Sanzo
Blogger con http://panzallaria.com Vivo a
#Bologna. Mi occupo di #culturadigitale e
educazione al digitale. Social Media
Strategist.
MamaFelice
Vivo per essere felice, perché ho già testato in
passato una vita di merda. Nel frattempo
faccio la blogger di professione. E bevo gin
lemon senza far fatica.
Digital PR: Influencers segmentation
Claudio Gagliardini
Web Marketing e comunicazione online per aziende,
organizzazioni e professionisti, sono un esperto di Social Media
Marketing. http://www.claudiogagliardini.it
Simona Melani
Instagramers Italia
Luca Conti
Chief Int. Biz. Dev. @Simplicissimus | Aut. @Hoepli_1870 |
Blogger-journo | Traveler | Eng @lucaconti
Simona Melani
Il vero lusso è essere se stessi - #SicilianGirl, #DigitalStrategist,
blogger, author of #SocialMediaFashion http://40k.it/social-
media-fashion
Paola Bonini
milan-based journalist, new media consultant, addicted to arts,
tea-drinking, taking photographs, wandering and wondering.
Potential
Ambassadors
Digital PR: Influencers segmentation
Female
emancipation
{ NORDEST }{ MILANO }
Newsletter: track your donation
• Conversion
• Engagement
• Reach
• Popularity
• Share of voice
• Amplification
• Conversation
• Bounce
• OR
• CTR
• SEO improvements
• Counting metrics
Flickr I thelightgatherer
WHAT TO
MEASURE
SOCIAL MEDIA
CAMPAIGN
STRATEGY SCHEME
• ANALYSIS: search engine positioning and keywords analysis, competitors
benchmark, mapping conversational places and influencers identification,
audience analysis, social media conversations listening
• VALUE PROPOSITION: transparency and participation
• SET SHORT-TERM OBJECTIVES for each social channel used
• SET TEAM ASSIGNMENT
• ACTIONS: content, SEO, Digital PR
• DISTRIBUTION: mixing paid, owned and earned media
• FINE TUNING: analytics and KPI
STRATEGY
SCHEME
Flickr I Daren Rogers
• FRIENDLY, RELEVANT AND OPTIMISTIC VOICE ON SOCIAL MEDIA PAGES
• CHARACTER/PERSONA: INSPIRING AND OPTIMISTIC
• TONE: PERSONAL, HONEST, WARM
• LANGUAGE: SIMPLE
• PURPOSE: ENGAGE, INFORM AND CALL PEOPLE TO ACTION
EDITORIAL CALENDAR
5POSTS/DAY
1NEW VIDEO/WEEK
1NEW POST/DAY
• CATEGORY
• KEYWORDS
• ARTICLE TYPE
• CONTENT FORMAT (AUDIO VIDEO, TEXT, IMAGE)
VIDEOS AND INTERVIEWS
ARTICLES
INFOGRAPHICS
RELEVANT LINKS AND ENGAGING CONTENTS
PROMOTE UPCOMING EVENTS
5POSTS PER DAY
ENGAGE WITH THE INFLUENCERS
FOLLOWERS AND VOLUNTEERS TWEETS WITH HASHTAGS
#IAMTHENEXTONE BECAUSE ... AND #INDIFESA
RETWEET AND INTERACTIONS WITH THE INFLUENCERS
PICTURES LINKED WITH INSPIRING QUOTATIONS
• ACTIVITES OF OPERATORS IN BANGLADESH
“THE VOICE OF THE OPERATOR”
• SHORT POSITIVE INTERVIEWS WITH BANGLADESH GIRLS
• SELFIES OF FOLLOWERS HOLDING A CARD
WITH #INDIFESA
• PICTURES WITH QUOTATIONS WITH THE LINK TO
THE CAMPAIGN
The Help Quote Mug by SharayahJennifer on Etsy
VOICE OF THE OPERATOR
• FEEDBACK FROM VILLAGES AND SCHOOLS
• NEWS OF ONGOING ACTIVITIES
CALL TO ACTION
#IAMTHENEXTONE
#MAKEITHAPPEN
THROUGH SMS
WITH THE LINK
TO THE LANDING PAGE
ONLINE - OFFLINE
PARTNERSHIP
WITH
RESTAURANT AND
LOUNGE BARS
DISPLAY OF A
TOTEM OUTSIDE
THE PLACE
FOLLOW THE
INSTRUCTIONS:
SHARE A
CONTENT AND
CHECKIN
GET A DISCOUNT
ON A DRINK OR A
COFFEE FOR FREEE
Events - Lottery
Lottery for
fundraising in
collaboration
with schools.
Collect private
contact
Bring them to
share TdH posts
Actions
Store contacts
for future
marketing
operations
increase brand
awareness
Goals
participate to a
special event of
fundraising with
web-celebrities
Sensibilize their
children to the
problem
Rewards
Events – Charity party
Charity party
with selected
web-celebrities,
peress, and the
winners of
previous event
Gallery with
pictures or
videos related to
Bangladesh daily
life of
adolescent
mothers.
Actions
Stress the
presence of
celebrities to
spread
information
about the
campaign
Use press to
describe TdH
objectives and
goals already
achieved
Goals
Visibility for
both celebrities
and TdH
Use press to
describe TdH
objectives and
goals already
achieved
Rewards
Events – Aperitifs
Collaborate with
cafès in selected
cities and create
some mini-
events for
charity
People who
participate have
a discount on
drinks if they
share their
position with
smartphones
and a content
related to TdH
via FB
Actions
Bring TdH target
to share their
participation in
order to spread
the message
Gain new leads
directly on
casual or regular
customers
Goals
Discount for
customers
Visibility for
owners
Rewards
Costs Details Sum (€)
Video 1200€ filming+post editing, 3000€ set+actors 4200
Guerilla 1500€ for 1000 fliers + 250€ for distribution in
each city
2500
Istagram and Twitter user generated contents and a partnership wit
restourants and bar- no expense
0
Content for Facebook
and blog
project content manager 3000€ + 500€
amatorial videos on the place and PP + 3000€
for 6 month of blog management
6500
Newsletter e-mail marketing manager x2 months 2000
Lottery volunteers+employee 1500€; stands material
4000€; Transportation 1000€; Fliers 500€
7000
Facebook ads avg 0,25€ x engagement. 2000€ x 2500 likes
(31,25% of engagement)
5500
Digital PR Free 0
Temporary website Guerilla Marketing 1000
Mobile version 1500
Aperitif event 250€ for each totem (x4), 400€ for other
materials, 500€ for transport. 100€ a day for
promoters (3 café’s x 4 cities)
3100
Total 33 300€
Budget – 30.000€
Group
Azzurra Barausse
Chiara Cilardo
Phuong Ly Ly Nguyen
Federico Oliveri
Claudio Contini
THANK
YOU!

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Indifesa Terre Des Hommes campaign

  • 1. Terre Des Hommes Project INDIFESA CAMPAIGN 2014 Theme: Adolescent mother in Bangladesh
  • 2. OUTLINE 1. Goals 2. Target and Persona 3. Guerilla Marketing 4. Video script for Indifesa campaign 5. Online Strategy 6. Social Media Campaign 7. Online – Offline Strategy 8. Budget and Conclusion
  • 3. in support of children and adolescent mothers in BangladeshImprove brand awareness of Terre des Hommes Italia on Social Network Goals Reach 400.000 € with fundraising campaign Improve conversion rate through TdH Italia website (web donations) Link relevant targeted opinion leaders to TdH Create buzz on social relevant topics
  • 4. WHAT ITALIAN DO ONLINE (We Are Social – Source: US Census Bureau. ITU.Facebook 2014) (Source: Istat Report - 2013) 82% 20%41%
  • 5. INTERNET DIFFERENCE BY DEMOGRAPHICS • 51% are 35-54 years old • 27% north-west • 51% have a diploma 57% 43%
  • 6. ALICE 45 years old Lives in Turin Middle –high income Married with children Organic food and fair trade product small business LOVES travelling, animals, nature Active member of a voluntary association 3 hours online per day Uses Facebook Twitter, Instagram Writes blog and posts in forums Reads everyday online newspaper repubblica.it, corriere.it, lastampa.it Culturally astute Our Persona
  • 8. • SURPRISE • Mystery • Social BUZZ WHY?
  • 10. WHAT? Paper hangers with the shape of objects that TdH will donate and with meaningful sentences on them
  • 13. WHERE? Main cities in Italy ( Turin, Rome, Milan,… )
  • 14. WHEN?
  • 15. MAKE IT HAPPEN Video for INDIFESA Campaign 2014
  • 16. Video Overview Characters Adolescent Mother 15 years old married and pregnant Bangladesh Adult Mother 25 years old Have one daughter Video Length : 2 mins to 2.5 minsc Video Structure : Part 1 – Story of two women Part 2 – Terre des Hommes action Filming places : in Italy, rural area Other characters to support the whole video
  • 17. IT’S NOT WHAT WE SAY OR THINK THAT DEFINES US IT’S WHAT WE DO
  • 18. THE CLOCK TICKS TICKS TICKS AND TURNS TO 4 O’CLOCK IN THE MORNING
  • 20. ADOLESCENT MOTHER WAKES UP TO THE WEAK LIGHT WITH TIRING EYES
  • 21. ADULT MOTHER IS STILL SLEEPING WITH A SMILE ON HER FACE
  • 22. CLOCK TURNS TO 8 O’CLOCK
  • 23. ADOLESCENT MOTHER IS WORKING HARD (CARRYING WOODS )
  • 24. ADULT MOTHER IS PREPARING BREAKFAST FOR HER DAUGHTER
  • 26. The adolescent mother’s husband tears all of her books and hits her
  • 28. Adult mother defenses her ideas in a conflict at school/ work
  • 30. It’s now very late at night….
  • 31. Adolescent mother finally comes home She’s touching her baby inside Adult mother is playing with her child under the light Screen is splited into two frames
  • 32. Two mothers are untying their hair before going to bed The left mother is looking towards the bright room on the right Two women with two different experessions on their faces do the same action reveal that they are just one person
  • 33. AND PUT THE HAIRTIE ON THE TABLE The connection between two women is clearer through their same hairtie and action
  • 35. WE GIVE HER OPPORTUNITY ON A BRIGHT LIFE YOU MAKE IT HAPPEN
  • 39. Share with your colleagues
  • 40. AND THE WHOLE FAMILY
  • 41. 1.8K SHARES RETWEETS THE EFFECT OF ONE SINGLE CLICK 2.8K [Counting number]
  • 42. THE CLOCK QUICKLY TURNS TO 4 O’CLOCK IN THE MORNING
  • 43. Logo Terres Des Homes The light is turned on again
  • 44. She opens the door and Terres Hommes is there to give her books and facilities to go to school Now she has book to start her dream
  • 45. CLOCK TURNS TO 8 O’CLOCK
  • 47. ONE STEP TO FUTURE She makes her final step to the school And that step turns her into the happy woman (adult mother) So the two women are revealed the same two times in the middle of video and the in last scene
  • 48. Now she is taking her child to school
  • 53. • Sender: Adolescent mother • Receiver: Terre des Hommes • Subject: Terre des Hommes • Object: Adolescent mother’s independence • Opponement: economical and cultural conditions • Helper: people/donators • Manipulation: The 2 stories • Competence: People action moment • Performance: Terre des Hommes gives her a book and brings her to school • Sanction: the final scene from child to happy adult bringing her child to school Narrative Scheme
  • 57. Digital PR: Influencers segmentation Giovanna Melandri Con Humanfoundation per l'innovazione sociale.Con il Maxxi per una piattaforma della creativita'contemporanea che generi ricchezza civile, spirituale,economica. La 27Ora La 27ORA è un blog al femminile: racconta le storie e le idee di chi insegue un equilibrio tra lavoro (che sia in ufficio o in casa), famiglia, se stesse. Microsoft Impresa Twitter ufficiale @MicrosoftItalia dedicato alle imprese. Uno spazio in cui soddisfare le esigenze degli imprenditori italiani #digitalipercrescere. NO Profits Blog Street News
  • 58. Digital PR: Influencers segmentation Mommy Bloggers Serena Sabella Blogger/Social Media lover/Journalist. Io sto al web come lo shopping sta a Becky Bloomwood. Sono (anche) su @DonnaMorderna e gestisco l’account di @DMBambino Linda Cantù Mamma di tre, blogger, web writer (e addicted) Sara Salvarani Appassionata di comunicazione, web, organizzazione, creatività, ecologia e sicurezza, cerco di conciliare tutte le mie passioni in un unico mestiere. Silvia Sacchetti 'Le persone perfette non combattono non mentono non commettono errori non esistono' #mammaimperfetta #socialmedia #comunicazione @running4mommies Francesca Sanzo Blogger con http://panzallaria.com Vivo a #Bologna. Mi occupo di #culturadigitale e educazione al digitale. Social Media Strategist. MamaFelice Vivo per essere felice, perché ho già testato in passato una vita di merda. Nel frattempo faccio la blogger di professione. E bevo gin lemon senza far fatica.
  • 59. Digital PR: Influencers segmentation Claudio Gagliardini Web Marketing e comunicazione online per aziende, organizzazioni e professionisti, sono un esperto di Social Media Marketing. http://www.claudiogagliardini.it Simona Melani Instagramers Italia Luca Conti Chief Int. Biz. Dev. @Simplicissimus | Aut. @Hoepli_1870 | Blogger-journo | Traveler | Eng @lucaconti Simona Melani Il vero lusso è essere se stessi - #SicilianGirl, #DigitalStrategist, blogger, author of #SocialMediaFashion http://40k.it/social- media-fashion Paola Bonini milan-based journalist, new media consultant, addicted to arts, tea-drinking, taking photographs, wandering and wondering. Potential Ambassadors
  • 60. Digital PR: Influencers segmentation Female emancipation { NORDEST }{ MILANO }
  • 62. • Conversion • Engagement • Reach • Popularity • Share of voice • Amplification • Conversation • Bounce • OR • CTR • SEO improvements • Counting metrics Flickr I thelightgatherer WHAT TO MEASURE
  • 64. STRATEGY SCHEME • ANALYSIS: search engine positioning and keywords analysis, competitors benchmark, mapping conversational places and influencers identification, audience analysis, social media conversations listening • VALUE PROPOSITION: transparency and participation • SET SHORT-TERM OBJECTIVES for each social channel used • SET TEAM ASSIGNMENT • ACTIONS: content, SEO, Digital PR • DISTRIBUTION: mixing paid, owned and earned media • FINE TUNING: analytics and KPI
  • 65. STRATEGY SCHEME Flickr I Daren Rogers • FRIENDLY, RELEVANT AND OPTIMISTIC VOICE ON SOCIAL MEDIA PAGES • CHARACTER/PERSONA: INSPIRING AND OPTIMISTIC • TONE: PERSONAL, HONEST, WARM • LANGUAGE: SIMPLE • PURPOSE: ENGAGE, INFORM AND CALL PEOPLE TO ACTION
  • 66. EDITORIAL CALENDAR 5POSTS/DAY 1NEW VIDEO/WEEK 1NEW POST/DAY • CATEGORY • KEYWORDS • ARTICLE TYPE • CONTENT FORMAT (AUDIO VIDEO, TEXT, IMAGE)
  • 67. VIDEOS AND INTERVIEWS ARTICLES INFOGRAPHICS RELEVANT LINKS AND ENGAGING CONTENTS PROMOTE UPCOMING EVENTS 5POSTS PER DAY ENGAGE WITH THE INFLUENCERS
  • 68. FOLLOWERS AND VOLUNTEERS TWEETS WITH HASHTAGS #IAMTHENEXTONE BECAUSE ... AND #INDIFESA RETWEET AND INTERACTIONS WITH THE INFLUENCERS PICTURES LINKED WITH INSPIRING QUOTATIONS
  • 69. • ACTIVITES OF OPERATORS IN BANGLADESH “THE VOICE OF THE OPERATOR” • SHORT POSITIVE INTERVIEWS WITH BANGLADESH GIRLS
  • 70. • SELFIES OF FOLLOWERS HOLDING A CARD WITH #INDIFESA • PICTURES WITH QUOTATIONS WITH THE LINK TO THE CAMPAIGN
  • 71. The Help Quote Mug by SharayahJennifer on Etsy
  • 72. VOICE OF THE OPERATOR • FEEDBACK FROM VILLAGES AND SCHOOLS • NEWS OF ONGOING ACTIVITIES
  • 73. CALL TO ACTION #IAMTHENEXTONE #MAKEITHAPPEN THROUGH SMS WITH THE LINK TO THE LANDING PAGE
  • 74. ONLINE - OFFLINE PARTNERSHIP WITH RESTAURANT AND LOUNGE BARS DISPLAY OF A TOTEM OUTSIDE THE PLACE FOLLOW THE INSTRUCTIONS: SHARE A CONTENT AND CHECKIN GET A DISCOUNT ON A DRINK OR A COFFEE FOR FREEE
  • 75. Events - Lottery Lottery for fundraising in collaboration with schools. Collect private contact Bring them to share TdH posts Actions Store contacts for future marketing operations increase brand awareness Goals participate to a special event of fundraising with web-celebrities Sensibilize their children to the problem Rewards
  • 76. Events – Charity party Charity party with selected web-celebrities, peress, and the winners of previous event Gallery with pictures or videos related to Bangladesh daily life of adolescent mothers. Actions Stress the presence of celebrities to spread information about the campaign Use press to describe TdH objectives and goals already achieved Goals Visibility for both celebrities and TdH Use press to describe TdH objectives and goals already achieved Rewards
  • 77. Events – Aperitifs Collaborate with cafès in selected cities and create some mini- events for charity People who participate have a discount on drinks if they share their position with smartphones and a content related to TdH via FB Actions Bring TdH target to share their participation in order to spread the message Gain new leads directly on casual or regular customers Goals Discount for customers Visibility for owners Rewards
  • 78. Costs Details Sum (€) Video 1200€ filming+post editing, 3000€ set+actors 4200 Guerilla 1500€ for 1000 fliers + 250€ for distribution in each city 2500 Istagram and Twitter user generated contents and a partnership wit restourants and bar- no expense 0 Content for Facebook and blog project content manager 3000€ + 500€ amatorial videos on the place and PP + 3000€ for 6 month of blog management 6500 Newsletter e-mail marketing manager x2 months 2000 Lottery volunteers+employee 1500€; stands material 4000€; Transportation 1000€; Fliers 500€ 7000 Facebook ads avg 0,25€ x engagement. 2000€ x 2500 likes (31,25% of engagement) 5500 Digital PR Free 0 Temporary website Guerilla Marketing 1000 Mobile version 1500 Aperitif event 250€ for each totem (x4), 400€ for other materials, 500€ for transport. 100€ a day for promoters (3 café’s x 4 cities) 3100 Total 33 300€ Budget – 30.000€
  • 79. Group Azzurra Barausse Chiara Cilardo Phuong Ly Ly Nguyen Federico Oliveri Claudio Contini THANK YOU!