Hanson Regan Marketing Guidelines

HANSON REGAN
Marketing and Branding Guidelines
www.hansonregan.com
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© Hanson Regan 2015
SAP IT Recruitment
Introduction
This document is the official guide on how to use HANSON REGAN
branding and colours within documents such as Word proposals,
PowerPoint presentations and Visio workflows.
It also reviews typical marketing content streams which staff should
follow.
These guidelines should be followed by all staff at all times.
Any questions about the content of this guide, please speak to Faye
Lewis
1. Branding ............................................... 2
Colours ........................................................ 2
Fonts .......................................................... 3
Word Documents ................................................. 4
Heading 2 ...................................................... 4
Heading 2 ...................................................... 5
PowerPoint Presentation ........................................ 6
Email Signature ................................................ 6
2. Hanson Regan Online ................................... 7
The Hanson Regan Website ....................................... 7
3. Social Media .......................................... 10
LinkedIn ...................................................... 10
Facebook ...................................................... 11
Twitter ....................................................... 11
Google+ ....................................................... 13
Slideshare .................................................... 13
Pinterest ..................................................... 14
YouTube ....................................................... 14
4. Content we Create at Hanson Regan ..................... 16
Blogs ......................................................... 16
Sharing Content across Channels ............................... 16
5. Marketing Streams to Follow, Study and Share........... 17
Podcasts ............................ Error! Bookmark not defined.
Blogs ......................................................... 17

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1. Branding
Colours
We have 5 colours in our palette – for a more comprehensive and full
list please visit the ‘logo’ file located in Faye’s Images folder
for a PDF of the full branding guidelines. :
 Blue
 Orange
 Light Grey (text website)
 Dark Grey (dark greys on the site)
 Black

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Fonts
Our web font is BlissBold and BlissLight. It can be found and
downloaded here: http://www.type.co.uk
**The templates for the business have been created in this font.
Staff are expected to download and use these fonts for external
facings comms. Where this is not possible, please revert to Arial.

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Word Documents
Styles
**Please see note above about Fonts
Word Style Format Keyboard Shortcut
Heading 1 Source BlissLight ,
14pt, R:106 G:197
B:185, Bold
Ctrl+Alt+1
Heading 2
Source BlissLight,
13pt, R:227 G:91
B:153, Bold
Ctrl+Alt+2
Heading 3
Source BlissLight,
12pt, R:106 G:197
B:185, Bold
Ctrl+Alt+3
Heading 4
Source BlissLight,
11pt, R:227 G:91
B:153, Bold
TOC 1 Source BlissLight,
12pt, R:106 G:197
B:185, Bold
TOC 2 Source BlissLight,
11pt, R:140 G:198
B:63, Bold
TOC 3 Source BlissLight
TOC 4 Source BlissLight
Normal Source BlissLight,
Grey, R:97 G:97 B:99
11pt, Justified
Ctrl+Shift+N
Quote Source BlissLight,
R:97 G:97 B:99 11pt,
Italics, left and
right Indent 2cm
 Hanson Regan
Bullet
Source BlissLight,
Grey R:97 G:97 B:99,
11pt – triangle
bullet blue R:106
G:197 B:185, (bullet
10pt)
1. Numbered lists Source BlissLight,
Grey R:97 G:97 B:99,
11pt – number with
dot blue R:106 G:197
B:185, (number 11pt)
Example Headings and Body Text
Heading 1
Heading 1 is normally used to start a heading body.
John said:

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"Growing honest, professional relationships.”
The above is in Hanson Regan Quote style
Heading 2
Heading 2 is normally used as a sub heading of Heading 1.
Heading 3
Heading 4
Bulleted List:
 The bullets
 Are orange triangles
 Source BlissLight Pro
 Bullets are size 10
 The text is grey size 11.
Numbered lists:
1. The numbers are in Hanson Regan blue
2. Source BlissLight size 11
3. The text is grey size 11.
Example Table of Contents
Colours ................................................... 2
Word Documents ............................................ 3
Styles ......................................................... 4
Heading 1 ................................................. 4
Heading 2 ...................................................... 4
Image size on all Word docs .................................... 6
Letterhead ..................................................... 4
Normal .............................. Error! Bookmark not defined.
Invoice ............................. Error! Bookmark not defined.
Terms of Business ...................Error! Bookmark not defined.
PowerPoint Presentation ................................... 6
Visio ...........................Error! Bookmark not defined.
Email Signature ........................................... 6
Heading 1 ................................................. 4
Heading 2 ...................................................... 5

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Image size on all Word docs
2.5cm high square - and when used in headers, align to the border
running along the bottom of the header.
Margins for Word Documents
Where separators are needed, use a horizontal line in Hanson Regan
Grey (as below).
Hanson Regan Word Template
The following templates can be found in the Templates folder in
Everyone
 Letterhead
PowerPoint Presentation
The PowerPoint template can be found in the Templates folder in
Everyone. There is a basic slide. If any guidance is needed,
please see Faye.
Bear in mind that many of our slide decks can be added to Slideshare.
Again, check with Faye about this area and see the Slideshare notes
below for more information.
Email Signature
Full Email Signature
This is co-ordinated by Cortec in the style below.

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2. Hanson Regan Online
The Hanson Regan Website
The website can be found at www.hansonregan.com. All content and
copy is controlled by faye.lewis@hansonregan.com. Monthly marketing
reports are created to study the effectiveness of the site.
Hanson Regan Blog
We publish at least 1 blog to www.hansonregan.com/blog per month.
These blogs will be content created by Faye Lewis and Katie Matthews.
Faye will oversee the editing and publishing.
Each blog needs the following:
 Title
 Display Date
 Category
 Author
 Tag
 Content
 Meta Description
 Meta Tags
 Up to 3 related stories
 A snippet (image) – created by Faye

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Title
The title will be decided by the author of the blog and will ideally
be key word rich Display Date.
This will be the date that you want the blog to have as its date of
publication. When scheduling blogs, make sure that this date and
the publish at fields are the same
If there is a
formatting issue
when copying and
pasting text,
please open
Notepad++ and copy
the HTML into the
Source code on the
site.

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Author
Each blog will have an
author as demonstrated
below.
Tag
The content should be tagged according to its relevance (eg. a blog
about LinkedIn will have the category Social Media and tag LinkedIn.
Testimonials and Case Studies
We normally gather testimonial and case studies from clients toward
then end of their project (or if they are long-standing client).
The content will be gathered and will be uploaded into the
Testimonial folder in Everyone > ISO9001a> Testimonials.
Image Sizes and Colours
Home page Main Banner - background: none;
background-color: rgba(0,0,0,.3);
 Meet the Team Photos – Dimension 1558 x 1558 pixels. Size 290kb
 Who we work with, meet the team & Case Studies - 289x196px
 Blog Banners 675 x 396 pixels. Size 53kb

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3. Social Media
Note: Please ensure that you have read and fully understood the
Hanson Regan Social Media Policy before entering into any social
media activity (be it personal or for business).
LinkedIn
Individual Profiles
All staff will have a LinkedIn profiles, and will follow
instructions on best practice from Faye Lewis in their induction
process.
Status updates should be sent AT LEAST daily and should be a mix of
SAP related content that is of value to our clients and prospects.
There are also company culture posts, tech and content that speaks
to our audience.
Equally, updates should be a nice blend of broadcasting value and
listening / responding to others – this is TRUE engagement.
LinkedIn is used by all staff members to share content to show
Hanson Regan are aware of the market in which they operate. Faye’s
routine is to post a news based article in the morning at 8 am
follow up with a tech / IT / digital update or blog post (see page
15 for a list of sources from which to post content as determined
by our audience survey).
Company Page
Our company page is managed by Faye. We have:
 a home page
 a showcase page
Our company page needs a status update at least once a day. This
will be copied across to our company Facebook page, Google+ page,
Twitter.
Once the status has been updated, staff should Like / Share the
update to maximise marketing.

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Facebook
Weekly Status Updates
For Facebook schedule out via Hootsuite. Build a content pipeline –
spend an hour a day looking at news stories online via BuzzSumo /
see what is trending / what is getting good traction via Twitter
Look at who follows us and engage with them by wishing them Happy
Birthday, comment on their milestones. Write one article p/m that
is hosted on LinkedIn and push this out via Facebook p/m
(this will increase once our audience base grows)
Once our content partners are in place share their content on our
FB page and vice versa – one daily post. Don’t overdo this because
Facebook de-ranks content that isn’t being responded to.
Encourage staff to ‘like’ and share posts.
Daily Status Update
Bearing in mind Facebook’s less formal nature, daily updates about
the office, arguments about who is making tea or getting the new
iPhone, what the team is up to today would work great. Also think
about infographics, reports, blogs etc…
Twitter
Our Accounts
We have 2 Twitter accounts
 @HansonRegan (run by Faye)
 @JohnKellyHRL (run by John)
Branding of Twitter Accounts
In the Profile window of Twitter the account must be configured as
follows:
The header mirrors our website homepage and this is used across all
our social streams. We use the favicon as oppose to the full logo.

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Tweets should be sent AT LEAST daily and should be a mix of business-
related content that is of value to our clients and prospects, and
personal content that you’re happy to share which won’t offend.
Equally, tweets should be a nice blend of broadcasting value and
listening / responding to others – this is TRUE engagement. We take
a ‘suited and booted’ approach to Twitter, drawing on thematic,
recruitment, SAP and industry based content. Banners for adverts
are created in Canva https://www.canva.com or Gimp (an open source
version of InDesign).
Images work better than plain text in tweets.
If RT’ing an article follow this format: “Quote” – State what the
article image is – link shortened via either bitley or in Hootsuite.
Note that Hootsuite is used to post content to Twitter.
Google+
We have a Google+ company page and also pages for each member of
staff. We use Google+ to connect and encourage professionals to
share our content and to try and convert leads back to website
traffic by linking back to the site.
 https://plus.google.com/u/0/+HansonRegan/posts blog posts
should be posted here.
Note that Hootsuite can post content to this page. Faye controls
the content sent to this page.
Monthly groups are ‘added to circles’ there is a spreadsheet with
notable people on it located in Google Docs:
https://docs.google.com/spreadsheet/ccc?key=0Ao1OX3UN25EvdHRWR3lwW
XQ0a0RhWnFuWml5RnJHdkE&hl=en_US#gid=0
Add circles of people in tech / SAP / IT / Authors and build a
community of people who can support your conytent across various
channels / share and do the same for them.
Slideshare
We have a Slideshare business page:
 www.slideshare.net/HansonRegan
The account is managed by Faye Lewis.
Note:
1. All Slideshares should have relevant descriptions, titles,
tags and categories – and should be key word rich.

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2. Run through the Slideshare once it is uploaded, as often text
and graphic heavy slides can resize and shift the content.
Adjustments may need to be made to the slide and ti should be
re-uploaded.
3. All files should be set to NOT allow for download. This
feature can be found once you have uploaded the file – within
Privacy Settings.
4. Once the Slideshare has been created, they should be marketed
across the various online channels.
Staff should be notified and asked to upload them onto their own
LinkedIn profiles and to Google+ share and Tweet etc.
Pinterest
We have a Pinterest account at:
https://www.pinterest.com/HansonReganRec/
Every blog we post on HansonRegan.com should be pinned to at least
one board within the Hanson Regan Pinterest estate which is
relevant.

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Note: Ensure that every blog we publish is shared to Pinterest using
the URL of the blog in order that we can attract “follow” traffic
via SEO.
YouTube
YouTube is where we compile playlists, corporate videos and can
showcase company culture videos. On Monday source one video and
add it to an existing playlist. We currently have:
 SAP Training Videos
 SAP Videos
 Motivational
 Music Playlists – songs about IT
 Top Films for Tech Geeks
 Career Advice
 Our Favourite WIRED videos
Faye will Automate Hootsuite so on a Friday afternoon we have a
video from one of our playlists posted out on Twitter, Facebook,
Google+ and LinkedIn. MoM monitor user subscriptions and rate the
top videos / number of plays / shares and report back.

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4. Content we Create at Hanson Regan
Blogs
We blog for our own brand and have a view to use strategic partners
to help curate content for our site. These include:
 BluSky Digital
 Ad You Like IT
 SUG User
 APSCo
Sharing Content across Channels
Once content is created (or appropriate content found online),
ensure that you broadcast it across the rest of our social media
estate.

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5. Marketing Streams to Follow, Study and
Share
It’s crucial that all staff stay updated on the latest content in
recruitment, recruitment technology, social media and social
recruitment.
Here are some streams which are important to the business.
Blogs
Ideally you should use Feedly to subscribe to blogs and other online
content. Types of content should at least include:
 www.hansonregan.com
 http://sapinsider.wispubs.com/Magazines/SAPinsider
 www.contractoruk.com/first_timers/
 http://www.t3.com/
 http://www.accenture.com/Microsties/literature-
library/sap/Pages/index.aspx
 http://www.computerweekly.com/
 http://www.theguardian.com/sap-partner-zone
 http://www.theguardian.com/media-network/series/next-gen-
tech
 http://topsapjobs.co.uk/articles/Daily-rate-checker-for-SAP-
contractors
 http://thedailywtf.com
 http://www.infoworld.com

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