This document provides a high-level introduction to mobile devices and applications. It begins by defining key mobile terms like smartphones, feature phones, operating systems, and how mobile devices connect to the internet. It then discusses trends in mobile usage, including how most people now own smartphones and use them constantly. Finally, it covers the different types of mobile applications like native apps, web apps, and hybrid apps, and how they are accessed through app stores.

1. MOBILE 101: Your Introduction to Mobile
Brought to you by the Mobile Experts at
& Let’s get mobile

2. Answering Some Basic Questions and Much More
Think Android is a
Are smartphones
robot that looks and
phones with an IQ
acts like a human?
over 130?
What are those
Confused when people black and white
talk about “web” apps squiggly things?
vs. “native” apps?
Who’s using
smartphones and We’re here
what are they doing
with them? to help …

3. Who We Are: FaveQuest, A Canadian Software Company,
Is Revolutionizing The Mobile World With MyEventApps,
A Mobile App Solution Anyone Can Afford And Use
Simple Online Dashboard
Native Apps Web Apps
iOS BlackBerry Android Mobile Web Site Web Widget
(HTML5)
Deliver end users the best possible Reach any mobile user & integrate with
experience & presence in app stores existing websites

4. What is a Mobile Phone?
• Early mobile phone had limited capabilities. They could simply
make and receive phone calls over a radio link while moving
around a wide geographic area.
• We’ve come a long way. Today’s phones have embedded cameras
and can access the internet, allow you to play games, create
documents, take photos, watch videos, edit photos and videos, and
download small programs called apps. Awesome no?
Smartphone (iPhone, Tablet
Feature
Android, Blackberry (some tablets such as iPad
Phone
…) can make phone calls )

5. Feature Phones vs. Smart Phones
Low-end mobile phones that offer Handsets with more advanced
basic telephony are known as computing ability are known as
feature phones. smartphones.
VS (Basically mini computers)
Feature phones allow you to make Smartphones can make phone calls,
phone calls and send text sent text messages, access email,
messages. access the internet and can run
programs called apps (games,
Some feature phones can access weather, maps, play music, watch
the internet but are usually very videos, banking …..).
limited..

6. How Do Smartphones and Tablets Connect to The
Internet? Wifi, 3G, 4G, LTE …
• Carrier provided wireless: 3G, 4G, LTE …
– Long range technology that requires antennae on cell phone towers or on the roof tops of
tall buildings
– This is the technology that allows people to walk around town and access the internet while
in motion. LTE is faster than 4G and 4G is faster than 3G.
– This technology is provided by cell phone carriers such as Rogers, Bell, Telus, AT&T,
Verizon Wireless, Sprint and many others
– Carriers charge for access and usually limit the number of minutes you can talk or the
number of megabytes or gigabytes of data per month without charging you more money:
usually smart to limit video streaming and big files
• WiFi
– A short range wireless technology (a few hundred feet) typically used at home, coffee
shops, offices and some public locations
– Most laptops, tablets and smartphones can connect to WiFi networks
– WiFi is often free (your home network, Starbucks, McDonalds, hotel lobbys …) making the
technology popular.

7. Smartphones are revolutionary
Ignore at your own peril

8. Who is using mobile?
8

9. EVERYBODY is on Mobile
There are 5.9 Billion mobile
subscribers worldwide!!!
That’s 87% of the world’s
population.
That’s a lot of mobile phones!

10. More than half of mobile phone users in Canada
and the US now have smartphones.
That compares to about ~1/3 in 2011! This is changing fast!
Source: ComScore, Nielsen, JD Power

11. Digging Deeper – Age and Income Distribution
http://blog.nielsen.com/nielsenwire/online_mobile/survey-new-u-s-smartphone-growth-by-age-and-income/

12. What’s The Fastest Growing Age Group?
Please Pretend Not to Be Surprised
And the winner is … Retired Individuals!: 92% Growth in
smartphone use between Dec 2010 and Dec 2011
And the runner up is … People aged 55-64: 79% Growth in
smartphone use between Dec 2010 and Dec 2011
Source comScore (February 23, 2012)
http://velositor.com/2012/04/02/late-adopters-join-the-mainstream-largest-growth-in-smartphone-penetration-is-seen-among-us-
demographic-segments-categorized-as-late-adopters/

13. Smartphones Are Winning All Across the Board… Soon
There Won’t Be Any Feature Phones … Long Live the Future

14. What are they doing on their phones and where?
14

15. People use Mobile ALL THE TIME
Fact: Teens spend even
more time on mobile than
adults.
Did you know that 15% of
teens send more than 200
text messages a day?
Source: Microsoft, Pew Internet & American Life Project

16. Add info regarding mobile
140 Billion photos
70 Billion added this year
750 Million posted at New
Years Eve
11 Billion photos were shared online from mobile phones in
2010. This is expected to DOUBLE by 2015
16
http://1000memories.com/blog/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox

17. People use Mobile EVERYWHERE
And not just
outside! 58%
use it
watching TV
and 51% while
lying bed.
Source: Google/Ipsos, Nielsen

18. 75% of
Americans
use their
mobile
phones in
the
bathroom
Source: 11mark

19. Who are the companies selling smartphone and who is winning?

20. Operating Systems
• There are companies that build the phones, companies that build the
software that runs on the phones (operating system) and some that do both.
• The different systems are not compatible with each other. For examples
iPhone apps don’t work on Android and vice versa
There are several mobile Operating There are many manufacturers of
Systems (the software): phones
Open to all manufacturers: Samsung
Android owned by Google
(#1 in the world) HTC and more.
iOS owned by Apple – Apple (uses iOS Operating Software,
iPhone, iPod & iPad also created by Apple)
Blackberry owned RIM (Blackberry … builds the phones
by RIM and the operating software)
Symbian owned Nokia (previously used Symbian but
by Nokia now using Windows Phone)
Windows Phone Nokia, LG and others
owned by Microsoft

21. Worldwide, Android is now the leading
smartphone mobile OS. Symbian is second but
falling fast. Nokia will be using Microsoft Phone in
the future.
Source: Wikipedia

22. Operating Systems (U.S.)
• In the U.S., Android is the leading smartphone mobile operating
system followed by Apple iOS and RIM BlackBerry.
Source: Nielsen, Feb-April 2011, U.S.

23. Operating Systems (Canada)
• In Canada, RIM BlackBerry is the leading Smartphone OS but is
quickly losing market share to Android and Apple iOS.

24. Mobile Phones
Mobile Mobile Phones are Replacing
Internet our Desktop Computers
• Just like on a desktop computer, • By 2014, more people will access
people can access the internet on the internet on their mobile phones
their smartphones through their than on their desktop computers.
mobile web browser and apps.
Source: Microsoft

25. Smartphones Shipments are Outnumbering PCs!
It just happened .. .don’t feel
bad if you didn’t notice 

26. Mobile Only Internet Generation
= those who use the mobile internet, but have either never used or
only use the desktop internet once a month or less.
25% of U.S. mobile
users are part
of the “mobile
only” internet
generation!
If you don’t have a mobile
presence, you’re missing out
on a large and growing

27. Mobile Phones Will Eventually Replace Our
Wallets, Tickets And Keys
• In the next five years, the • 1 in 8 mobile subscribers will use
majority of brick-and-mortar retail m-ticketing in 2015 for airline, rail
transactions will take place on and bus travel, festivals, cinemas
mobile phones. and sports events.
Mobile Payments Mobile Ticketing (They are even
and M-Commerce replacing our keys!)
(Now you can buy a Starbucks coffee Current systems typically use SMS or QR
and pay with your mobile phone using codes, but will soon be replaced by Near
their app!) Field Communication systems.
Source: Jupiter Research

28. The new world of “apps”
28

29. Mobile Applications
• Native Apps
– Do you use Microsoft powerpoint or
Word? Those are applications that run
directly on your computer … and
smartphones have those too …
– Software application you download to
your smartphone are called “native”
because they run directly on your phone
• Web Apps
– Web apps are essentially websites
designed to work well in your mobile
browser
– Web apps are getting better but they can’t
do everything native apps can

30. Mobile Application Types
Native Apps Web Apps
Hybrid Apps (Mix of native
and web apps)

31. Native Applications
• Native applications are developed specifically for one type of operating
system (e.g. iOS, Android, RIM, etc.) and run on the mobile device itself.
Pros Cons
• Access to all of the • Higher development costs
phone’s functionalities • More limited reach
(GPS, camera, etc.)
• Unknown deployment time
• Better speed,
• Content limitations
performance, and overall
user experience • User must download app
• Works offline updates
• Rich graphics support
• Easier discovery (available
in app stores) and re-
discovery (app icon on
home screen) Example: Yellow Pages
Group apps for iOS, RIM and
Android.

32. Web Applications
• Web applications are developed in universal web programming
languages and run on the phone’s web browser.
Pros Cons
• Wider reach (covers all • Poorer and slower
platforms) performance
• Lower development costs • User experience is less “sexy”
• Easy and instant • Poor support for rich graphics
deployment • Not available in app stores
• No content limitations • No app download
• Always access to most monetization opportunities
recent version • Requires internet connection*
• Restricted use of phone’s
Example: Financial Times
features (e.g. camera, GPS,
etc.)*
* Becoming possible on web apps thanks to HTML5

33. Hybrid Applications
Hybrid applications are made partially from native and partially from web
components. They run partially on the device and partially on the web.
Pros Cons
• Multiplatform access • Unknown deployment time
• Full access to the phone’s • User experience not as
features good as native apps
• Available in app stores • Slower performance
• Works partially offline (internet connection)
• Technology is still new
Example:
Facebook

34. Mobile Web vs. Native App
• People are more likely
to use their mobile
web browsers for
shopping, search and
entertainment. People are more likely to use
their mobile web browsers
• People are more likely for shopping, search and
entertainment.
to use native apps for
information,
navigation and
People are more likely to use
connecting. native apps for information,
navigation and connecting.

35. Mobile Applications
• Native mobile applications are usually accessed
through app “stores”
– Apple App Store
– Android Google Play
– BlackBerry App World
– Nokia Store Ovi
– Windows Phone Marketplace

36. App Store Payment Model
• Did you know that the app store operator (Apple, Android …) retains 30% of the
price of paid apps. If you buy a $1.00 app, $0.30 goes to the store and $0.70 to
the app developer! Wow!

37. Mobile Applications
By 2015, the number of mobile app downloads will reach 98 billion.
App store revenue will grow to reach $11.8 billion.
Source: Berg Insight

38. Wow .. That was a lot to cover!
We’re already working on Mobile 201 and will touch on new trends
like SoLoMo, group messaging, location based apps, how to make
money with mobile and more.
If events are important to you, we invite you to join our free webinar
“Why every event needs an app”
Please register at http://myeventapps.com/webinars

39. MOBILE 101 GLOSSARY
The Stuff You’ve Always Wanted To Know
But Were Afraid To Ask

40. 3G
• 3G stands for 3rd generation
mobile phone standards and
technology.
• Analog cellular phones were the
first generation and digital
phones were the second
generation (2G).
• 3G is marked by high data
speeds, always-on data access,
and greater voice capacity.
Source: http://www.phonescoop.com

41. 4G
• 4G stands for 4th generation
mobile phone standards and
technology.
• They offer faster data rates than
3G networks, are more data-
centric and are based on
standard Internet technologies
such as IP.
Source: http://www.phonescoop.com

42. Accelerometer
• An accelerometer is an electronic
component that measures tilt
and motion.
• Common uses include detecting
whether the phone is upright or
sideways to automatically rotate
the graphics on the screen and
to control applications (such as
music player) by moving or
shaking the phone.
Source: http://www.phonescoop.com

43. Bluetooth
• Bluetooth is a short-range
wireless technology used to
create PANs (Personal Area
Networks) among your devices,
and with other nearby devices.
• Bluetooth allows you to leave
your phone in your pocket, while
talking on your phone with a
Bluetooth headset – with no
wires. You can also exchange
information with other Bluetooth-
enabled devices such as phones
or printers.
Source: http://www.phonescoop.com

44. Cache
• A cache is a memory storage area in the phone that stores
copies of information that is likely to be needed in the near
future so it can be accessed faster.
• For example, when you visit a web page on your phone, a copy
of the page may be stored in the phone’s cache memory so that
page is requested again, it can instantly be displayed from the
cache, instead of waiting for the page to download from the
Internet again.
Source: http://www.phonescoop.com

45. GPS / Location
• GPS (Global Positioning System) is a
global satellite-based system for
determining precise location on Earth.
• It can transmit users’ location information
to services such as applications and the
phone’s map feature.
• For example, a location-enabled phone
book service might tell you where the
nearest Chinese restaurant is, without
manual entry of a postal code, etc.
Source: http://www.phonescoop.com

46. HTML5
• HTML5 is a markup language and
is the fifth revision of the HTML
standard.
• HTML5 is gaining popularity
amongst mobile developers
because it promises to
eventually allow web apps to
have more advanced capabilities.

47. OTA
• OTA stands for Over-The-Air and
represents any kind of event,
transfer or transaction that takes
place wirelessly using the
cellular network, as opposed to
using a cable or other local
connection.
• It is usually used in reference to
downloading or uploading
content or software such as
downloading a new application.
Source: http://www.phonescoop.com

48. Push Notifications
• Push notification allows an app to
notify you of new messages or
events without the need to actually
open the application, similar to
how a text message will make a
sound and pop up on your screen.
• This is a great way for apps to
interact with us in the background
such as a game notifying us of
some event occurring in our game
world.
Source: http://www.about.com

49. QR Codes vs. NFC
QR codes are images that you Near field communication, or
scan with your mobile phone NFC, allows the transfer of
using a QR code scanner app. information between two NFC
enabled devices.
For example, it can take you to a
web page thanks to the URL For example, an NFC enabled
embedded in the code. phone scanning a microchip in a
door will enable the phone to
unlock the door.

50. We hope you enjoyed learning about Mobile!
Please contact us if you have any questions and want to chat with
one of our mobile experts at MyEventApps:
info@favequest.com
Contact us today for a free trial and use the promo code
“Mobile101” for a 5% discount on any MyEventApps package,