MyEventApps (MyEventApps.com) presents "Mobile App Marketing 101: Tips to Market & Promote Your Event's App." Congratulations on developing your very own Mobile App! You probably want everyone else to be just as excited as you are about your upcoming or existing app. We’ve created this guide to provide mobile app marketing best practices that will help maximize your number of app downloads and increase the level of app engagement. Simply put, this guide will help you get the most of your event’s app. It includes details on the need for a web promo page, QR codes and short links, social media, offline, press releases, mobile contests, and so much more. This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for event based organizations. MyEventApps.com

1. MOBILE APP MARKETING 101:
Tips To Market & Promote Your Event’s App
Featured
Example:
Winona Peach
Festival
Brought to you by the Mobile Experts at
& Let’s get mobile

2. Helping You Market & Promote Your Mobile App
• Congratulations on developing your very own Mobile App!
• Choosing to go Mobile was the smart choice. You’re probably very
excited about your upcoming or existing App, and now you want
everyone else to be just as excited!
• We’ve created this guide to provide mobile app marketing &
promotion best practices that will help maximize your number of
downloads, increase the level of app engagement, and help you get
the most out of your App.
We’re here to help …

3. Mobile App Marketing & Promotion Tips

4. Mobile App Promo Page
• The mobile app promo web page is the
“hub” for all information related to your
App. It should be mobile-optimized and
include the following:
– Call-to-actions and links to your App in all the
different app stores (Apple, Google Play, etc.)
– QR codes and short links for quick access
– Description of your event
– Bullet-point List of key app features
– Photo gallery with screenshots
– Relevant links (e.g. Support URL)
– Social media share buttons to spread the love
MyEventApps customers receive a free mobile app
promo page including QR codes and short links.
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5. QR Codes & Short Links
• QR codes and short links give fans QR Code
immediate and direct access to your App.
– QR codes are two-dimensional matrix
barcodes that contain URLs. Users can
immediately download your app by scanning
the code with a QR code reader app.
– Short links are essentially much shorter
versions of your app page’s full URL. Users Short Link
save a lot of time by simply typing in the short
URL on their mobile web browser.
http://bit.ly/WPFiph
• Make it easier and quicker for fans to
download your app by integrating QR
codes and short links in all your app’s
marketing materials.
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6. Your Event’s Website
• There is no better place to promote your mobile app than on your
event’s website since this is where you will be getting the most
traffic leading up to your event.
• Make sure you feature your mobile app prominently across your
website (e.g. banner on homepage, links in header and
footer, blog, etc.). Include clear call-to-actions and link to the app
promo page.
• Today, at least 12% of web traffic* comes from a mobile device. Make
it easy for mobile visitors to download your app by embedding a
piece of device-detection code in your site’s HTML that will prompt
mobile users to download your app.
Source: http://www.marketingprofs.com/charts/2012/6941/web-traffic-via-mobile-up-102
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7. Facebook
• Promote the app to your Facebook
community by posting status
updates linking to the app promo
page.
• Facebook represents a great
opportunity to not only
promote, but to engage with your
fans about the mobile app.
– Show off the app’s features by
sharing content from the app to
Facebook (e.g. SouvenirCam)
– Ask them questions, get their
comments, and incorporate their
feedback into next year’s version!
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8. Facebook
• Here are additional ways you can promote your App on Facebook:
– Leverage the cover image to
promote your app. Cover Image
– The app’s icon fits perfectly as
your page’s thumbnail image.
– Include a link to the mobile app
promo page in the “About”
section.
Tab
– Create a custom tab to promote Mobile App
your mobile app.
– Invest in Facebook Ads to
promote the app to your page’s
fans as well as other people who
would be interested.
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9. Twitter
• Promote the app on Twitter by
regularly posting tweets linking
to the app’s promo page.
– Use the short links as they are
perfect for Twitter’s 140 character
limit on tweets.
– Include relevant #hashtags
(event, type, city) to increase your
reach.
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10. Twitter
• Engage with people on Twitter. Ask them questions and feedback
about the app. Monitor conversations and reach out!
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11. Offline
• Promote your app across all your
offline marketing materials (e.g.
print program, flyers, posters, etc.)
– Include QR codes and short links so
users can easily download your app
on the spot.
– Provide easy instructions on how they
can download the app.
• Market strategically. There is no
better time for people to download
the app than when they are waiting
in line (e.g. for tickets, food, etc.).
– Hint: tell them they can skip the line by
buying tickets on the mobile app!
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12. Photo Contest
• Running a contest using the SouvenirCam feature is a GREAT
incentive to drive app downloads, increase app usage, promote your
event and engage with sponsors who can provide prizing.
Example: Winona Peach Festival ran a “Commercial Extravaganza” contest requiring
participants to share photos of their best peach festival smile for a chance to win great prizes
sponsored by the event’s commercial vendors and exhibitors.
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13. Press Release
• Create and launch a press
release to promote your App’s
launch.
– Find an interesting “hook” to attract
readers.
– Focus on your app’s key features
and include screenshots of your
app, QR codes and photos of your
event.
– Distribute to local media outlets and
leverage your professional network. Example:
http://www.prweb.com/releases/2012/8/prweb
9793169.htm
• Press releases are a cost-effective
way to create media buzz, raise
awareness, drive traffic to your
app’s promo page, and establish
credibility.
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14. Other Marketing & Promotion Tips
• Email your fans, sponsors and partners. Include in newsletter.
• Encourage app store ratings and reviews to boost its popularity.
• Get sponsors on board who will help promote your app (we can help
with this.)
• Create your own free in-app cross-promotion network by reaching
out to sponsors and partners who also have a mobile app.
• Get staff or volunteers to demo the app live during the event.
• Offer free Wi-Fi at your event so people can download the app even if
they don’t have internet connection.
• Offer something exclusive in your mobile app as an incentive to
download (e.g. price discount, drink coupon, contest, video, etc.).
• Create a video to promote your app. Host it on YouTube.
• Run ad campaigns across mobile ad networks (e.g. AdMob), social
networks (e.g. Facebook) and online (e.g. Google AdWords).
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15. How MyEventApps Helps to Promote your App
1. We automatically create an app promo page for all Silver, Gold and
Platinum customers within 48 hours of app launch. The promo
pages include QR codes and short links for your apps.
1. We feature all our customers’ apps in our monthly newsletter, on
www.myeventapps.com/customers, and we promote them across
our Social Media channels (Facebook, Twitter.)
1. For Platinum customers, we provide the photo contest feature, a
Facebook app, and additional marketing support (e.g. promotional
graphics, 1-on-1 support with a mobile app marketing expert.)
We also write blog posts, launch press releases, and create case studies
featuring our customers on an ad hoc basis.
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16. Additional Resources
• For ongoing mobile app marketing tips:
– Subscribe to our monthly newsletter: http://myeventapps.com/newsletter
– Subscribe to our blog: http://myeventapps.com/blog/
– Follow us on Twitter: http://www.twitter.com/myeventapps
– Join us on Facebook: http://www.facebook.com/myeventapps
• Apple App Store Download Badges & Guidelines
– http://developer.apple.com/appstore/AppStoreMarketingGuidelines.pdf
• Google Play Download Badges & Guidelines
– http://developer.android.com/distribute/googleplay/promote/brand.html
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17. We hope you found these tips useful!
Special offer: use the promo code “APPMARKETING101” for a 10%
discount on any MyEventApps package*.
If you have any questions about this document – please contact us at
info@favequest.com
Wishing you success for your Event and Mobile App!
*Valid until December 31st, 2012

18. About MyEventApps

19. Who We Are: FaveQuest, A Canadian Software
Company, Is Revolutionizing The Mobile World With
MyEventApps,
A Mobile App Solution Anyone Can Afford And Use
Simple Online Dashboard
Native Apps Web Apps
iOS BlackBerry Android Mobile Web Site Web Widget
(HTML5)
Deliver end users the best possible Reach any mobile user & integrate
experience & presence in app stores with existing websites

20. A Few Of Our Recent Customers…
Just for Soccer Winterlude Canal Canada Council BikerQuest
Laughs Canada Skateway For the Arts
BlackSheep The Bronson FEO Shenkman Zaphod TEDxBurlington
Centre
Ride for Dad Cracking Up Rogers Bayfest Elmdale House WestBen Hope Beach
Tavern Volleyball
Collingwood York Street Centrepointe Canmore Cisco Fergus-Scottish
Elvis Festival Spa Theater Festival Bluesfest Festival
And many more … http://myeventapps.com/customers

21. MyEventApps Highlights
• Everyone can do it: just fill in forms and it’s live within days
• Everyone can afford it: as low as $900/year
• Make money from sponsors: Dynamic banner and other
features for sponsor placement
• Universal: Native iPhone, iPod, iPad, Android and Blackberry
support + HTML5 Mobile Website + drop in web widget
• Customizable: customize your graphics, icons and content
thanks to an easy-to-use online dashboard
• Integrated calendar: add events to phone’s calendar
• Integrated social media: post events to
Facebook, Twitter, watch YouTube videos, post photos
• Integrated ticketing: link to any online box office and
integrated click-to-call
• Souvenir Cam: integrated camera with custom frames and
sharing to Facebook and Twitter – great for contests
“Because every event
• Google map: includes GPS and directions
deserves an app”
http://myeventapps.com/take-a-tour/

22. Pricing
http://myeventapps.com/pricing
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