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IGDA GDC2013分享會 F2Psummary
1.
GDC 2013 F2P Summit 強力壓縮版 By
Faust Li 壓縮比 0.3
2.
Overview
3.
4.
• 市場趨勢 • 設計重點 •
未來的展望
5.
But...
6.
課程不是免費的!!!
7.
8.
平台轉換
9.
13 17 24 28 18 27 45 56 2010 2011 2012e
2013e 遊戲產值 FB Mobile 單位:億USD +50% +66% +24% +30% +41% +16%
10.
9 3
11.
9 2
12.
13.
結論 • FB真的很難打進去 • Mobile市場是個開放市場,但 是越來越難進入 •
Mobile市場塞滿的時間點?
14.
卡片遊戲
15.
16.
17.
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20.
21.
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注意!!! • 重點是蒐集 • 人人心中有倉鼠 •
思考如何應用到其他遊戲上
23.
遊戲品質
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25.
26.
27.
28.
29.
30.
31.
32.
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結論 • Core Loop做到好再上市 •
持續耕耘、不要放棄 • 漸進式創新
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走到哪玩到哪
35.
36.
37.
38.
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40.
41.
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結論 • 提供跨平台無縫接軌很棒 • 適合記錄簡單、分段式進行的 遊戲 •
可見未來的趨勢
43.
永續經營
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0.03% 0.40% 4.93% 11.14% 17.11% 26.94% 39.39% 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 1 2~10
11~50 51~100 101~250 251~500 500+ 前10大多人遊戲付費比 付費比
48.
0 0.04 0.98
3.69 10.8 33.38 106.58 6.98 11.01 19.82 33.14 63.12 123.92 270.58 0 50 100 150 200 250 300 1 2~10 11~50 51~100 101~250 251~500 500+ 前10大多人遊戲ARPU/ARPPU APRU ARPPU
49.
1.39 1.66 2.50 3.70 5.68 8.80 14.22 5.02 6.63 7.92 8.97 11.11 14.09 19.03 0.00 2.00 4.00 6.00 8.00 10.00 12.00 14.00 16.00 18.00 20.00 1 2~10
11~50 51~100 101~250 251~500 500+ 前10大多人遊戲付費次數/單次付費金額 次數 金額
50.
45.5% 40.3% 7.7% 2.3% 2.2% 1.0%
1.1%0.1% 0.9% 3.9% 4.3% 12.0% 16.9% 62.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 1 2~10 11~50 51~100 101~250 251~500 500+ 前10大多人遊戲玩家比例/營收比例 玩家比例 營收比例
51.
45.5% 40.3% 7.7% 2.3% 2.2% 1.0%
1.1% 51.1% 39.9% 6.1% 1.2% 0.9% 0.4% 0.3% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 1 2~10 11~50 51~100 101~250 251~500 500+ 玩家比例比較 前10大玩家比例 其他玩家比例
52.
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給開發者的建議 • 讓遊戲長期維持有趣(至少半年) • 玩家終身價值(LTV)最重要
57.
豐富的內容
58.
1.8 2.6 0.1 0.51 0.2 1 0.02 0.05 0 0.5 1 1.5 2 2.5 3 單人遊戲50+% 多人遊戲50+%
單人遊戲ARPU 多人遊戲ARPU RPG 非RPG
59.
RPG才是賺錢王道!!!
60.
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結論 • RPG要素比較賺錢 • 減緩遊戲內容消耗速度 –多人遊戲 –讓玩家產生內容(UGC) –自動化生成或容易產生的內容
65.
公平與誠懇
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67.
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結論 • 平等對待所有玩家 • 不付費玩家都是潛在付費玩家 •
誠懇的態度
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社群要素
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結論 • 社群建立於強大的溝通工具 • 工會/同盟可以組織玩家,營造 一體感 •
社交動機/壓力 = Retention
76.
續作 or not?
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Why? • F2P遊戲設計為可以永續經營 • 玩家不願割捨已付出的努力 •
開發續作請三思 • 續作應該要改進前作缺點
83.
販賣情緒
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結論 • 情感是F2P付費關鍵 • 鎖定2~3個情感要素進行設計
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付費設計
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設計重點 • 思考玩家如何賺錢、花錢 • 思考控制玩家進度的方式 •
付費點應該跟核心玩法結合
101.
世事難料
102.
沒有人可以在臉書 打敗Zynga
103.
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找東西遊戲 在臉書不會紅
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找東西遊戲 是臉書遊戲的趨勢
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找東西遊戲 已經是過去式了
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休閒玩家只想要 輕輕鬆鬆過關
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結論 • 市場難以預測 • 數據及專業知識可以提高預測 率,但是不保證猜中 •
So...?
113.
突破式創新
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既有的遊戲 漸進式創新 突破式創新 ? ? ? ? ? ?
115.
數據分析設計法 • 漸進式創新的基礎 • 可以提昇遊戲品質 •
應該列入設計考慮中
116.
區域極值
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玩家的需求 • 玩家知道自己喜歡什麼 • 但是玩家不知道自己要什麼
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突破式創新的作法 • 觀察創新作品 • 注重遊戲體驗 •
不斷反覆嘗試
120.
風險 • 貴 • 不應該獨立承擔
121.
我們應該... • 利用突破式創新尋找玩家的需 求 • 開發者、發行商、平台、媒體 一起鼓勵創新
122.
The End
123.
Q&A
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