The document discusses ancillary tasks for advertising a new newspaper. It outlines three options: a billboard poster, radio advertisement, or two hyperlinked website pages. The author chose a billboard poster and radio advertisement. A billboard is a large outdoor structure that can convey a message to passing drivers and masses, which may bring in business and attract readers to switch to the new newspaper. A radio advertisement allows commercial stations to make revenue by selling airtime to advertisers, accounting for 6.9% of total media expenditures.