The Candidate Journey: 6 Tips for Attracting Top Talent on LinkedIn
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The Candidate Journey: 6 Tips for Attracting Top Talent on LinkedIn
- 2. Fanny Chen Strategic Product Consultant LinkedIn The candidate journey: a member’s path from unaware to hired Jessica Lau Talent Brand Account Manager LinkedIn
- 3. CompaniesMembers Jobs Education Knowledge
- 5. Meet Isaac
- 9. Use employee profiles to build pipeline Talent attracts talent Summary Rich media Own the “work with us at” ad space
- 10. Target prospective job seekers with display advertising “Picture yourself” ads Company-branded ads
- 11. Make a strong impression with your company page Clear logo Home page banner Company description Recent status updates • Job listings • Staff photos • Infographics
- 12. Share your talent brand story on the career page EMEA New gradsEngineering
- 13. More than 30% of job views come from mobile
- 14. LinkedIn Job Search app Looking and applying for jobs is now more accessible on mobile.
- 15. The candidate journey From talent brand to hire Unaware • Connection • Groups Aware • Company Status Updates • Sponsored Jobs • Your Profile Considering • Display Advertising • Company Page • Career Page Hired • Job Applications
- 16. Job posting on LinkedIn Use common job titles, and keep them simple Include multiple industry and job functions Add the location of the job, not the company
- 17. Attract top talent, simply and effectively Keep it simple and concise Include terms a job seeker would use to find the job Display your profile on the listing
- 18. Don’t forget to share! Share to raise awareness about the job
- 19. Simple job title Location of job Concise job description Common terms Show your profile Share 6 job posting tips you now know
- 20. Experiencing a job search on LinkedIn The candidate journey • Candidates have multiple touch points with your company. • Successful recruiters nurture people throughout the candidate journey. • Promote your jobs and company through LinkedIn and other social networks. • Attract top talent by making your job description outstanding.
Hinweis der Redaktion
- We’re here today to talk about the job seeker’s decision-making journey and how this has changed in today’s world, with today’s technology.
- Personal story.
- Personal story continued. Recent family member job search experience.
- Personal story continued. Recent family member job search experience.
- Personal story continued. Recent family member job search experience.
- Possible to target to different audiences People Culture Industry Leadership Jobs
- LinkedIn says the new app has more features than previously rolled into its main app: – A more detailed way to search for, research, and apply for jobs, including customisations based on job title, location, company, industry, and seniority level. – Tapping into LinkedIn’s ongoing search algorithm development, it will also offer tailored job recommendations based on saved searches as well as jobs a person has viewed and that person’s own LinkedIn profile. – More detail on how your own network extends to the prospective company in question, as well as more facts about the company. – And tapping into the finite and fleeting nature of job availability, a notification service so that you can keep up with when new jobs are coming up or when those you’ve flagged are closing their application window, in case you’ve forgotten. “Our goal is to help make this process easier for you and to help you be discreet. Everything you do within the app will be completely private and not shared with your network.” How this benefits customers … i.e., We’re investing in ways to make our ecosystem even better for people who are actively looking for jobs.
- Jessica: LinkedIn products are designed to help nurture target talent through each of these stages—to build awareness, interest, and consideration with target talent to encourage them to apply and ultimately be hired Fanny: If you recall from Isaac’s story, there were a number of influences on his path to hire that brought him from unaware of the opportunity to hired into the new job. Remember that all content on LinkedIn, including jobs, is targeted to member profiles through personalized recommendations. STOP asking “Are people finding my job?” and START asking “Are my jobs finding the right people?” When you post a job on LinkedIn, the job-matching mechanism matches your job to members whose profiles align with what you’ve posted to build awareness of the jobs, so even if they aren’t actively seeing a new role, they are enticed with an interesting opportunity. LinkedIn’s matching technology leverages key fields to put your jobs in front of the right people. Let’s look at some things you can do to optimize your job posts to make sure they get in front of the right people.
- Choose one of the existing titles from the dropdown suggestions. These suggested titles are based on the types of titles that are on the LinkedIn network and will provide better results when LinkedIn makes recommendations for potential candidates. Jobs will perform better in search results, and the likelihood of the job appearing in front of passive candidates is increased. Use generic job titles (many companies have creative or unique job titles). Choosing a common job title will help to match your job to the largest pool of active and passive talent. Eliminate extra words, like geography, company-specific titles, and jargon. Ensure that the country and postal code indicate where the job is located (may be different from where the company is located) to ensure that you target the correct geographic area and that your job appears on targeted LinkedIn profiles. If you have multiple locations for the same job, use the Location field. DO NOT mention location in the Job Title field, because that will reduce the matching system’s accuracy. Although location is not required, the location is something that will attract candidates. Many big cities are divided into smaller areas, and some of these areas are more desirable to work in than others (easier commute, etc). Include multiple industry and job function descriptions (up to 3 each) to expand the reach of the job and better target the right individuals for the position.
- Job Description – write a message that attracts top talent. Focus on painting a picture of the opportunity, a lifestyle and fit into a role in a culture, not just a typical list of skills and requirements. You want to appeal to a member’s next step in life and career regardless of whether the member is looking for a role or not. Keep it simple and concise – it should catch the attention of the candidate from the first couple of sentences. When top candidates view your job, you want them to be curious and feel compelled to contact you and find out more about the opportunity. Remember that 30% of candidates are viewing the job on mobile. Desired Skills and Experience – Make a bulleted list of a few “make or break” requirements, with the most important requirements at the top. Also keep in mind that job seekers often search using keywords, so make sure to include terms that a job seeker would use to find the job. Best practice – display your profile on the job listing to increase candidate engagement with job and increase job applicants.
- Your network is the best place to begin raising awareness about jobs. Let’s take a look at ways to increase visibility of a job. Update your LinkedIn status and tell your network about an open position with a link to the job Join groups with specific industries or geographic regions. Sharing in groups is one of the best ways to access passive pools of candidates to increase awareness and engagement You can also extend the reach by sharing your jobs on Twitter and Facebook Lastly, send the job directly with the hiring manager and team, who are likely to be connected to other individuals in the industry
- Choose from the existing job titles – no fancy creative titles Post the location of the job itself, not the company Make sure your job description is compelling, simple, and concise – 30% mobile traffic Highlight only the most critical skills and experience, using common terms Show your profile on the job listing to encourage candidates to start a conversation Share your job with your network to increase visibility to passive candidates REVISE! REVISE! REVISE! Don’t be afraid to edit and revise your posted job based on the results you are seeing. Review your Job Analytics report weekly and make tweaks based on trends you are seeing in people applying or viewing your job.