A detailed description of FanChatter's latest technology for teams, shows, and events.

1. Your fans are taking photos with their phones during your events.
They’re texting and using the social web to chatter about you.
What if you could claim that content and monetize it?
You can…

2. lets fans interact in real-time using the latest in mobile and
social technology.
Inside:
• Scoreboard Photo Sharing
• Fan Voting
• Text Message Trivia
• Mobile/Social Messaging Manager
• NEW ChatterBox
• NEW iPhone ChatterApp
• NEW ChatterCrawl
• Fan Data
Contact: Marty Wetherall • 952 270 7922 • marty@fanchatter.com

3. reinvented the fan cam with Scoreboard Photo Sharing
A user-generated fan cam offering 5 distinct brand touchpoints…
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4. reinvented the fan cam with Scoreboard Photo Sharing
Fans at an event see a branded scoreboard slideshow of multiple
fan-generated photos with a clear call-to-action (see below).
“Fans, text your
photos to
pix@sponsor.com
for a chance to
see them on the
scoreboard and
online at
(team).com!
Courtesy of
(sponsor).”
Scoreboard/public address is brand touchpoint #1
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5. reinvented the fan cam with Scoreboard Photo Sharing
Every participating fan receives an instant text message reply capable
of containing:
• brand messaging
• coupons or coupon codes
• special announcements and offers
• web addresses/links to branded websites
• opt-in instructions for a mobile alert program
(see page 18) and more…
The text message reply is brand touchpoint #2
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6. reinvented the fan cam with Scoreboard Photo Sharing
An operator* manually approves incoming photos and exports them
for inclusion in scoreboard slideshows.
* If an operator is not provided by the team or organization, FanChatter will supply an operator for an additional fee.
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7. reinvented the fan cam with Scoreboard Photo Sharing
Every mobile photo approved by the operator is automatically posted to a
real-time branded web gallery.
Fans collectively create a unique photo
album for every game or event.
Complete with brand messaging and
display ads, this gallery may be embedded
into any website as a traffic-generating
attraction or exist separately as a branded
microsite.
“Qwest TwinsPic” Gallery
http://twins.fanchatter.com
“McDonald’s Sooner Sports - I’m Lovin’ It!” Gallery
http://ou.fanchatter.com
“Minnesota Golden Gopher Fan Photos” Gallery
http://gophers.fanchatter.com
“The Best Buy Mobile® Fan Gallery” (left)
http://bestbuy.fanchatter.com
The branded web gallery is brand touchpoint #3
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8. reinvented the fan cam with Scoreboard Photo Sharing
From the branded web gallery, fans can share photos with their friends
using the send to a friend button.
Friends receive an email containing a link to
the shared photo as well as a hyperlinked
brand message (below)
The send to a friend email is brand touchpoint #4
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9. reinvented the fan cam with Scoreboard Photo Sharing
Fans can also use social media sharing tools to share their favorite
photos on social media platforms like Facebook and Twitter.
And while fans are sharing their photos
on Facebook (left) and Twitter, they’re
also sharing valuable links back to
your branded web gallery.
That means more visitors, a higher page
ranking, and better search results for
your team, event, or sponsored website.
Social media sharing is brand touchpoint #5
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10. reinvented the fan cam with Scoreboard Photo Sharing
And it’s all completely measurable…
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11. reinvented the fan cam with Scoreboard Photo Sharing
Accurate participation metrics are generated in real-time.
At left is a partial snapshot of FanChatter’s
control panel statistics display.
CASE STUDY: During their 81-game 2008
home schedule, the Minnesota Twins and
sponsor Qwest collected:
15,041 total photos from
9,031 unique fans resulting in
There’s almost always more than
one fan involved per picture, so 13,336 Qwest branded reply messages
fan totals should be adjusted up (one reply sent per unique fan per game)
by a factor of 2 or 3 and these are
all highly engaged in-venue That’s a per-game average of 185 photos
impressions. received from 165 unique fans with a
single-game high of 636 photos from 525
unique fans.
And there were 2,912 unique visitors to
Visits increase when galleries are the Qwest branded gallery microsite
incorporated into- or linked from a
(meaning roughly 1/3 of the number of
team, event, or sponsor site.
participating fans visited the site).
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12. reinvented the fan cam with Scoreboard Photo Sharing
More brand touchpoints than fan cam or other “Pix2Screen” features.
Features Traditional Video “Pix2Screen”
Fan Cam (the other guys) Scoreboard Photo
Touchpoints
Sharing
Scoreboard logo
visibility/PA mention
X X X
Branded text msg X X
reply to all participants
Branded real-time X
web gallery
Send to a friend X
branded email
Branded social
media sharing/ X
gallery promotion
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13. reinvented the fan cam with Scoreboard Photo Sharing
Feedback
“FanChatter enabled us to provide McDonald’s with a unique sponsorship platform to reach our fans in a fun,
interactive and memorable way. Now that it’s possible, why wouldn’t you let your fans see their own pictures on
the scoreboard?”
Sterling Cryder
Account Executive
Sooner Sports Properties
“My friend and I took a quick picture and sent it in while we were waiting for the game to start back up. Everyone in
the student section was doing it. I like FanChatter better because you never know when you will be surprised by the
jumbotron camera. At least this way I know what I am sending in instead of being caught on candid fan camera.”
Melinda Hawkins
Senior
University of Oklahoma
“FanChatter has provided us with an extremely unique feature that gives our fans the chance to enhance their
experience not only at the ballpark, but when they return home. The TwinsPic segment has been wildly popular and
generates thousands of photos from our fans' cell phones and PDA's, but what really brings this element full circle is
the ability to post every photo on to a website so they can be part of an internet scrapbook that commemorates
each Twins home game."
Andy Price
Director of Game Presentation and Broadcasting
Minnesota Twins
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14. Favorite
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15. offers better versions of other popular Mobile Fan Features
Fan Voting
Let fans vote via text message for player of the game, best play,
best photo, or ANYTHING, while enabling sponsor brands to
reply to each participant and accurately measure fan response.
Options:
• Multiple Choice
• Free Text
Popular:
Text Your Section • Text Your Song Request • Best Fan Photo
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16. offers better versions of other popular Mobile Fan Features
Text Message Trivia
Promote team, event, or sponsor history through trivia contests. Fans
answer via text message, every participant receives a branded reply,
and sponsors enjoy greater, more measurable fan engagement.
Options:
• Multiple Choice
• Free Text
Popular:
Trivia Games • Predictive Games
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17. Mobile Package
Scoreboard Photo Sharing
+
Fan Voting
+
Text Message Trivia
+
Text to Screen (fans text messages for sponsored display in-venue pending operator approval)
+
Text to Win (fans text a keyword to enter sponsored prize drawings)
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18. improves mobile program management by integrating
simultaneous updating of social media feeds.
Mobile/Social Messaging Manager
Convert text message replies generated by in-venue mobile features
(like Scoreboard Photo Sharing) into mobile program participants.
Send smart, sponsorable message blasts across multiple platforms
including SMS (to mobile program participants), Facebook, Twitter,
and any RSS-enabled feed.
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19. believes that fans have always interacted in real-time
and it’s about time the web caught up.
The Man Who Made Gmail Says Real-Time
Conversation is What’s Next
By MARSHALL KIRKPATRICK
Published: May 1, 2009
“Open, real-time discussions are going to
become a major new communication medium
on the same level as email, IM and blogging.”
Paul Buchheit
Founder, FriendFeed
Creator, Gmail and Adsense

20. thinks John Madden retired just in time…
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21. sees fans everywhere doing their own play-by-play and
color commentary using social media.
Boston fans on Twitter tag their
tweets with #redsox so other fans
can easily find them using services
like Twitter Search (right), making
every game a viewing party.
http://search.twitter.com/search?q=%23redsox
This is happening all across the
social web…
…offering you a chance to
claim your “hashtag” and
leverage the chatter you
inspire.
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22. is innovating on the leading edge of social media marketing.
• Wikipedia defines
social media
marketing as “an
engagement with
online communities to
generate exposure
opportunity, and
sales.”
• Over 60% of
marketers are
increasing their
social media
marketing budgets
in 2009 despite the
economic downturn.
Source: eMarketer (left)
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23. revolutionizes fan chat with the embeddable ChatterBox
• Sponsored widget
#Gophers FanChatter aggregates Twitter updates
tagged with your official
social media tag (like
#Gophers
#Gophers) and pulls in
featured accounts (like
@GopherAthletics), RSS
feeds, approved Text to
Twitter x Screen chatter and photos.
Facebook
• Twitter, Facebook and/or
other authentication (like Ning)
enables sorting chatter by
your existing friends.
• Optional posting back to
All Friends Featured Photos Twitter and Facebook permits
faster chatter during games.
• Integrate sponsor ads and/or
feeds into chatter and
monetize the conversation.
• Enables ChatterCrawl in-
venue and broadcast feature
(via Chatter Selector - p. 25).
• Spam + Profanity Blockers
ensure safe, relevant content.

24. believes in letting your fans drive traffic to you.
12 days ago from Best Buy #Gophers FanChatter
ChatterBox content posts to Twitter and Facebook with branded links promoting your
sponsors and your site, generating more visits and increasing your value to advertisers.
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28. makes iPhone apps easy with its iPhone ChatterApp
#Gophers ChatterApp
• Mirrors chatter/photos/ads from
presented by http://gophersports.com/fanchatter
• Enables one-touch photo
uploading for easy Scoreboard
Photo Sharing.
• Buttons for live statistics, news,
video clips, ticket sales, team
store, sponsor offers, and more…
• Breaking news notifications and
game start alerts.
• Your own official interactive
iPhone app for your fans.
Chatter Stats Video Store More
• Google Android, Palm Pre, and
Blackberry ChatterApps coming
soon… 28

29. enables manual selection of ChatterBox content
for sponsored display in-venue and on TV
powered by Chatter Selector
ChatterCrawl
Use Chatter Selector to integrate hand-picked ChatterBox entries with
Text to Screen mobile chatter (graphic below) for sponsored videoboard,
ribbon board, and/or broadcast display of all the best fan sentiment.
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30. Chatter Package
Full Mobile Package
(Scoreboard Photo Sharing, Fan Voting, Text Message Trivia, Text to Screen, Text to Win)
+
Custom ChatterBox
+
Custom iPhone ChatterApp
+
ChatterCrawl (powered by Chatter Selector)
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31. saves everything. Yes, everything.
DATA
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32. tracks every single interaction online and across features to
compile tangible, exportable, valuable Fan Data
A unique FanChatter User Profile is automatically created for every
participating phone/email address/chatter user, providing an unprecedented
tool to enhance your CRM strategy.
USER PROFILE
Name: FanChatter can export user data by name,
Username: phone number, and/or email address to
Email Address: augment existing customer databases.
Phone Number: (952) 270 7922
Area Code Locator: (952) Minneapolis metro area, Bloomington, MN
Mobile Service Provider: T-Mobile
Mobile Program Participant: no
Chatter User: no
Feature Log: (952) 270-7922
Date: 01/30/09 Time: 19:32 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo (approved)
Date: 01/30/09 Time: 19:44 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo (exported)
Date: 01/30/09 Time: 20:54 Feature: Trivia Contest Action/Content: Correct (Mult Choice)
Date: 02/06/09 Time: 03:27 Feature: Fan Voting Action/Content: Voted
Date: 02/06/09 Time: 03:35 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo (exported)
Date: 02/13/09 Time: 01:50 Feature: Scoreboard Photo Sharing Action/Content: Sent Photo( deleted)
Summary: (952) 270-7922
Total Dates: 3 (01/30/09; 02/06/09; 02/13/09)
Average Interactions per date: 2.0
Scoreboard Photo Sharing: 3 dates, 3 approved photos, 2 exported photos, 1 deleted photo
Fan Voting: 1 date, 1 vote
Trivia Contest: 1 date, 1 correct answer
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33. Mobile/Social Stats
85% of Americans have a mobile phone (there are actually more US mobile phones than
Americans age 13 and older) Source: CTIA Wireless Association
66% of cell phones in America are equipped with a camera Source: comScore
40% of Americans with cell phones send/receive text messages (80% among 13-24 year
olds; 63% among 18-27 year olds) Source: Pew Internet & American Life Project
24% of Americans with cell phones send/receive photo or video messages (up 60% in the
past year) Source: M:Metrics
Over 17 million iPhones had been purchased as of January 2009 Source:
InformationWeek
45 million new iPhones are projected to be sold in 2009 Source: DoApps
As of April 2009, Facebook has over 200 million users Source: eMarketer
Twitter will reach 12 million users by the end of 2009 Source: eMarketer
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34. 9 June 2009
Contact
Marty Wetherall
FanChatter
952 270 7922
marty@fanchatter.com
For more information, please visit:
http://events.fanchatter.com
Current FanChatter Clients/Sponsors
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