Currently, traceable and continuous anticipating the evolution for the next four months, compared to last year. Selected hotels regularly provide current data and planning data of their monthly occupancy and revenue expectations. System-supported look into the future based on current data. The trend analysis is expanded with own statement (planning data) and visualized accordingly.

1. Fairmas
Experts in market analysis for the hospitality industry
Know more – make better decisions: Fairmas Trendbarometer

2. One must not
chase after happiness,
one must approach it.
- Aristoteles
 Fairmas GmbH, Berlin 2014 2

3.  Fairmas GmbH, Berlin 2014 3
Currently, traceable and continuous anticipating the evolution for the next
four months, compared to last year.
Selected hotels regularly provide current data and planning data of their
monthly occupancy and revenue expectations.
Fairmas Trendbarometer
Knowing today what happens tomorrow

4.  Fairmas GmbH, Berlin 2014 4
Fairmas Trendbarometer
Advantages & Benefits
System-supported look into the future based on current data
The trend analysis is expanded with own statement (planning data)
and visualized accordingly.

5.  Fairmas GmbH, Berlin 2014 5
Monthly determination of own position for three months in advance
Compared to the previous year's data and compared to the previous forecast
Comparison of anonymous results of all participants in a region
Fairmas Trendbarometer
Reliable information

6.  Fairmas GmbH, Berlin 2014 6
Own assessment compared with the participating hotels of the destination
Data are processed and accumulated statistically and graphically
Each participating hotel receives an individual report by email
Fairmas Trendbarometer
Functions

7.  Fairmas GmbH, Berlin 2014 7
Fairmas Trendbarometer
The system

8.  Fairmas GmbH, Berlin 2014 8
Entering the figures in no time

9. 9
Plausibility control for quality assurance

10.  Fairmas GmbH, Berlin 2014 10
The Trendbarometer

11.  Fairmas GmbH, Berlin 2014 11
Legal security
Don‘t worry
Acceptance declaration from the Federal Cartel Office
Accumulated and anonymized data
Regulated criteria for competitor sets

12. At a glance
A few words about Fairmas

13.  Fairmas GmbH, Berlin 2014 13
Software for hotels
with focus on:
Daily hotel benchmarking
Planning processes (budgeting / forecasting)
Controlling and Management Reporting
System interfaces

14.  Fairmas GmbH, Berlin 2014 14
Track record of past 10 years:
1,100 hotels and 3,500 users
work with our daily benchmarking system

15.  Fairmas GmbH, Berlin 2014 15
Ausgewählte Referenzen

16. Thank you for your attention
Fairmas Gesellschaft für Marktanalysen mbH
Sachsendamm 6
10829 Berlin, Germany
T +49 30 322 340 5 20
F +49 30 322 940 5 21
E office@fairmas.com
I www.fairmas.com
 Fairmas GmbH, Berlin 2014 16