Colorado Springs SEO – Search Engine Optimization – What It Is And Why You Need It Search engines (Google, Yahoo & Bing) rely on keywords to determine what your website is about, with the goal of ranking your website high on page #1 when your keywords are searched.

1. Colorado Springs SEO
Search Engine Optimization
What It Is And Why You Need It
Brought to you by
Fairlane Web Consulting
Colorado Springs SEO Experts!

2. Search engines (Google, Yahoo & Bing)
rely on keywords to determine what
your website is about, with the goal of
ranking your website high on page #1
when your keywords are searched.
On-Page SEO (SEO for your website)
For example, you have a dog grooming business. You strategically place
pages and posts on your website about dog grooming in your city. You
might even have a domain that uses that keyword –
www.doggroomingyourcity.com.
You might even regularly post articles about dog grooming – different
techniques for specific breeds, top products to use, etc. In short, you use
keyword-optimized content to tell search engines what your website is
about so they will display links to your website when your customers are
searching for you on the internet.

3. You might even include photos in your
articles and links to dog grooming authority
websites – both great strategies for
attracting search engine’s attention.
In short, you have now optimized your
website for search engines – SEO. If you have
done your homework, then traffic will come
and your next step will be converting your
visitors to customers.
Colorado Springs SEO – 719-761-4862

4. Relevance
It’s that simple. The concept is extremely
easy to comprehend and revolves around
one standing principle –relevance. You
provide great content for your intended
audience focused on your main offering
– in this case dog grooming. Search
engines make their living based on a
great “user experience.”
In short, you have now optimized your
website for search engines – SEO. If you
have done your homework, then traffic
will come and your next step will be
converting your visitors to customers.
Colorado Springs SEO – 719-761-4862

5. For example, if the search engines rank your website
high for “dog grooming,” and you actually have the
majority of your content on “401k Investing,” the
traffic directed to your website that is looking forward
to learning about dog grooming will be extremely
disappointed, and will leave your website in a matter
of seconds.
And, that visitor may go use another search engine to
get the results he or she is looking for concerning dog
grooming. You have lost a potential customer and the
search engines have lost potential advertising revenue
– for now and for the future because that visitor has
had a negative experience. That’s a “lose-lose.”
Colorado Springs SEO – 719-761-4862

6. Have I left a few steps out? Sure – this page isn’t meant to be an in-depth
discussion of SEO techniques and other technical items. This is a broad discussion,
and if you would like more detail, contact me HERE – or call or text me at (719)
761-4862 and I’d be glad to go into greater detail for your specific questions.
Colorado Springs SEO – 719-761-4862