1. Good news for
TETRA inJordan
T
ETRA radio terminals
from Airbus Defence
and Space are help-
ing safeguard one of
the world’s oldest countries. JE-
TEE Kamal Abbassi & Sons Co.
is making inroads into Jordan
through a strong partnership
with Airbus Defence and Space,
helping the distributor to serve a
new and challenging market.
Jordan’s secure communica-
tions market is well-structured. A
single army organisation manages
the nationwide TETRA network
and provides the armed forces,
public safety, police security agen-
cies and the civil defence with a
capable communication system.
“However, each of these organisa-
tions procures its own handheld
terminals based on very strict
technical specifications,” says Fadi
Darwish, Sales & Business Devel-
opment Director at JETEE.
The Jordanian market was
previously unknown territory for
Airbus Defence and Space’s TET-
RA radio terminals. Established
in 1981, JETEE started a telecom
department in 2009, adding se-
cure communications in 2013.
“We knew Airbus Defence and
Space as a major player in secure
communications and approached
it with a clear business vision,”
says Fadi. “The company was
very receptive to our approach
and has ever since provided us
with valuable support in pen-
etrating the Jordanian market.
“Since penetrating the infra-
structure market is difficult and
requires long-term action, we
chose to focus on handheld termi-
nals,” Fadi explains. “Our first ac-
tion was to spread the equipment
for trials, which were a huge suc-
cess and brought us good feed-
back.”
A seminar in Amman brought
together potential customers and
Airbus Defence and Space staff to
see how the devices could benefit
them. Orders quickly followed.
JETEE looks confidently into
the future. “The Airbus Defence
and Space brand has made our
company better known in the Jor-
danian market and the company
made us truly feel like a mem-
ber of its global TETRA family.
When both parties play transpar-
ently as a team, anything can be
achieved!” says Fadi Darwish.
Kamal Abbassi & Sons Co.
(JETEE) is a pioneering company
in Life Safety Systems, Security
Systems and Telecommunica-
tion. The company was estab-
lished in 1981. After 33 years,
JETEE is still keeping its high
ranking in the Jordanian and
Arabic markets. Since the start
of JETEE, its policy has been to
provide the market with the lat-
est and newest technologies.
Hence, JETEE is growing in a
promising way to add value to
the regional market.
Fadi Darwish,
Sales & Business
Development Di-
rector at JETEE.
22 www.keytouch.info
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