1. Case Study
Results
• 25% of online revenue comes from Facebook, with a very high degree
of repeat purchases among Page fans
• 5X ROI on total advertising spend with Facebook
25% of the retailer’s online revenue
comes from Facebook • 30%-40% of website traffic comes from Facebook
“Being a startup, you’re always trying to discover innova-
Goals tive (read cheap) ways of getting your word out there.
Chumbak uses Facebook as its sole marketing channel to:
There is nothing else out there that gives you the ability
to reach out to your target audience the way Facebook
• Drive awareness of its product lines
does. The best thing about Facebook is that it enables
• Announce new product launches
us to speak to our community of 115,000 people in real
• Crowdsource ideas for new products
time. Whether it’s a product launch or a contest or even
• Build a community of users who are customer queries it’s honestly the best marketing tool a
passionate about the brand
startup like Chumbak can have.”
Approach Vivek Prabhakar, Founder & CEO, Chumbak
Build
Chumbak created a Facebook Page that is very vibrant
and resonates well with its brand personality.
Connect
• Cover picture is updated regularly with
Engage theme of its latest product line
Build Engage
Reach • Profile photo depicts the newest product
Influence • “Contact us” tab is featured prominently on the
Page for customers to reach Team Chumbak
Build
• “Brand New” tab showcases latest product catalogue
Connect Chumbak uses Facebook Ads to:
Engage • Get users engaged with the brand
Reach • Drive new connections to the Page
Influence
• Increase traffic to its product catalogue
• Drive users to the “Brand New!” tab for a
sneak peek at the latest range of products
Build
• Promote special offers and discounts
Connect
Engage
The company utilizes its Facebook Page, which is at the
center of all of its marketing efforts, to:
Reach
• Interact with customers and prospects
Influence
• Respond to queries, and for customer service Connect Influence
Build
• Hold contests and crowdsource
Connect ideas for new launches
Founded in 2010, Chumbak is a way to experience the India that
Engage • Post “sneak peeks” and information we see every day, in the form of travel and souvenir products
on product launches such as fridge magnets, key chains, t-shirts, coffee mugs, tins,
Reach
notebooks, bags and a lot more.
Influence Chumbak used Facebook Ads to drive word-of-mouth at
scale by: facebook.com/chumbak
• Targeting ads about products to
friends of its 100K+ Page fans
Facebook: Building Essential Connections