5. ASSESSING THE MONETARY VALUE
HOW MUCH DO WE STILL
ARE CLIENTS NEED MONETARY
WILLING TO INCENTIVES AS
PAY FOR IT? BETTER ENHANCED A MOTIVATOR?
DATA SURVEY
QUALITY EXPERIENCE
COMPARABILITY
OF RESULTS
5
6. satisfaction = f (incentive, appeal of survey)
INCENTIVE INCENTIVE
THRESHOLD OF
PARTICIPATION
APPEAL OF
SURVEY
APPEAL OF
SURVEY
6
11. … BECAUSE IN OUR PANEL THE INCENTIVE DEPENDS ON THE LOI
SURVEY-
1,0 STANDARD
TAINMENT
LENGTH OF INTERVIEW
14 min 16 min
CORRESPONDING INCENTIVE
<
BUT PERCEIVED LENGTH
5,0 1,6 1,5
STANDARD SURVEYTAINMENT
11
12. satisfaction = f (incentive, appeal of survey, length of interview)
THRESHOLD OF
PARTICIPATION
INCENTIVE INCENTIVE
APPEAL OF
SURVEY
APPEAL OF
SURVEY
12
13. STUDY #3: THE SENSELESS TASK
LOI 5 min LOI 7,5 min LOI 10 min
10 BP (1,00 €)
5 BP (0,50 €)
n = 600; Completion Rate < 50%
13