1. ARE WELL-SELECTED PANELISTS CHRISTOPH IRMER & FLORIAN TRESS ODC SERVICES GMBH GOR 2010, PFORZHEIM PROFILING ON PANEL PERFORMANCE AND DATA QUALITY BETTER RESPONDENTS? INSIGHTS INTO THE EFFECT OF DYNAMIC PANEL
2. CHECK IN: HI THERE! POINT OF DEPARTURE THE IDEA FIRST RESULTS & INSIGHTS SUMMARY & OUTLOOK
3. PANEL HOW DID PANELS WORK SO FAR? RECRUIT SOME PANELISTS INTO YOUR PANEL GRAB A HANDFUL OF THEM IF NEEDED FOR A PROJECT STUDY 1 STUDY 2 STUDY 3 STUDY 4 www.panel.de
4. HOW DID PANELS WORK SO FAR? SCREEN OUT AN AVERAGE OF ~75-80% IN EVERY STUDY
5. IN OTHER WORDS… PLEASE JOIN OUR PANEL PLEASE TAKE THIS SURVEY ÄH.. SORRY, BUT WE DON‘T NEED YOU THIS TIME
6. RESIDENCE TIME IN AN ONLINE PANEL PANELIST-MOTIVATION AND WHERE DID THIS LEAD SO FAR ? Low High Short Long HIGH MORTALITY RATES DECREASING WILLINGNESS TO PARTICIPATE IN SURVEYS
8. WHAT IF WE‘D… … WHERE THEY PASS ALL THE SCREENING QUESTIONS SEND OUR PANELISTS TO A JOURNEY… PROJECT A OF ONGOING PROJECTS ON THEIR WAY PROJECT B PROJECT C
9. WHAT IF WE‘D… SEND OUR PANELISTS TO A JOURNEY… PROJECT A IF A PROJECT GETS CLOSED THE QUESTIONS FOR THAT PROJECT DISAPPEAR PROJECT C AND NEW PROJECT QUESTIONS MIGHT BE ADDED PROJECT D … WHERE THEY PASS ALL THE SCREENING QUESTIONS OF ONGOING PROJECTS ON THEIR WAY
10. WHAT IF WE‘D… … WHERE THEY PASS ALL THE SCREENING QUESTIONS SEND OUR PANELISTS TO A JOURNEY… PROJECT A OF ONGOING PROJECTS ON THEIR WAY PROJECT C PROJECT D THUS WE‘D KNOW WHICH PANELIST WOULD FIT TO WHICH PROJECT(S) € € Project A Project C Project D
11. THEORETICAL MODEL Masterscreening-Survey (dynamically programmed, containing screening-relevant questions of all projects which are currently in the field) IN OTHER WORDS… PROJECT MANAGEMENT WITH DYNAMIC PROFILING Screening-Master PROJECTS Panelist A B C D E F G H ID12345 0 0 1 0 0 1 1 0 ID12346 0 1 0 0 0 0 0 0 ID12347 1 0 0 0 1 0 0 0 ID12348 1 0 0 0 0 0 0 1 ID12349 0 1 1 0 1 0 0 0 … . . . . . . . . Daily Team-Meeting PROJECT F PROJECT B PROJECT A PROJECT H Programming of the Masterscreening-Survey and ongoing invitation of panelists to this survey According to their responses, panelists are put into project groups Project groups can be used for invitation of panelist to live-projects. Daily Team-Meeting : Feedback and agreements on project priorities, new studies, amount of invitations,…
15. SETUP CHART FOR THE MASTER SCREENER Sample: 4.128 Active stock panelists, who have been participating for three months in the master screener Periods of Comparison: Jan – Mar 2009 with Jan – Mar 2010 Method: Statistical Analysis of Panel Performance Data Variables: Panel Performance Data (e.g. Response-Rate, Drop-Out-Rate, Eligibility-Rate) TRIAL PHASE
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19. THAT WAS A PROJECT MANAGERS POINT OF VIEW BUT WHAT ABOUT THE PANELISTS?
20. PANELIST SATISFACTION-STUDY – PROJECT SETUP Sample: Active stock panelists Field time: May 3 rd – May 10 th Method: CAPI on opinion-people.com Field Performance: 1.250 Invitations / 847 Interviews (thereof 554 participants in the masterscreener)
21. BASIS: DO YOU RECEIVE MORE OR LESS INVITATIONS TO OUR STUDYS OVERALL: N=847; PARTICIPANTS: N=554 THAN SOME MONTHS AGO? „ I received less invitations“ 22% 26% OVERALL PARTICIPANTS
22. „ I am allowed to finish a study more often than before“ 15% 19% OVERALL PARTICIPANTS ARE YOU ALLOWED TO FINISH A STUDY LESS OR MORE OFTEN THAN SOME MONTHS AGO? BASIS: OVERALL: N=847; PARTICIPANTS: N=554
23. „ I‘m very satisfied“ 60% 67% OVERALL PARTICIPANTS SATISFACTION WITH THE PANEL-MEMBERSHIP? ARE THERE ALREADY ANY EFFECTS ON THE BASIS: OVERALL: N=847; PARTICIPANTS: N=554
24. „ I‘d (rather) recommend it“ 74% 84% OVERALL PARTICIPANTS WOULD YOU RECOMMEND THE PANEL-MEMBERSHIP ? BASIS: OVERALL: N=847; PARTICIPANTS: N=554
27. TECHNICAL IMPLEMENTATION DYNAMIC SURVEY PROGRAMMING EFFECTS OF A MULTITOPIC STUDY ON INCIDENCE RATES OBSTACLES TIMINGS ON SINGLE PROJECTS PROJECT WORKLOAD PROJECT PRIORISATION
28. THANK YOU VERY MUCH! Florian Tress Christoph Irmer [email_address] [email_address] www.odc-services.com
