Nutrition health and wellness trends cactus ift feb 5 2013

Prepared For

“Nutrition, Health & Wellness Trends Impacting Foods & Beverages”

February 5, 2013
Jon Benninger, Vice President, VIRGO Health & Nutrition

The Five Tenets of our Business

Content
Everything we do starts with the content we create for our audiences. Starting with this premise in our events, magazines and
digital products ensures that we attract the proper audience. Further, we strategically align this content within the context of the
delivery vehicle our audience will be engaging with.
Audience
In some markets there are one or two people at any given company that need the information we produce while in others there
may be 10, 15 or even 50 people that need the information we create. We concentrate on understanding this dynamic in each
market, and offer unique levels of content for the different audience members we have up and down the decision making
process.
Brands
Today, everyone has an "opinion" and the internet has become the platform to share it. The sheer volume of the informational
deluge means the busy business professional needs to pick, very carefully, who and what they trust. Our brands have become
the destination for trusted content by our audience.
User Experience
The user experience needs to enable crisp, clean access to the pressing information necessary to make important business
decisions. Through each of our brands, we offer quick and easy access to the content our audience needs without compromising
the experience in pursuit of short term revenues. Instead, we offer contextually relevant advertising, sponsorship and
underwriting opportunities that make sense to our online users, readers and attendees.
Performance Marketing
Our goal is to ensure our audience enjoys access to the content they need through our brands by creating an experience that
plays into the context of each information delivery vehicle. This context defines the type of marketing programs that will make
the most sense for our audience.

©2013 Virgo Publishing

Four Areas of Focus Tonight

Food Safety
As we see highly publicized issues related to recalls, outbreaks, supply chain failures, regulatory action and more, Food Safety
must be at the top of our priority list. Failure in this area can kill or damage even the best idea, brand, product or company.

Ingredients
Beyond the Nutrition Facts panel, consumers want to know more about the ingredients we use. Are they natural, local, organic,
GMO, gluten free, from China, tested, safe, sustainable, etc.

Benefits
What does your food or beverage do for the consumer? How does it tie in to their desire to manage their health and wellness,
both through ingredients it contains and those it does not.

Markets
Kids, teens, boomers, Gen X and Y, the growing Asian and Hispanic markets, health-condition driven markets like those with
diabetes or intolerance for some ingredients, etc. All provide great opportunity.

©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”

Food Safety
As we see highly publicized issues related to recalls, outbreaks,
supply chain failures, regulatory action and more, Food Safety
must be at the top of our priority list. Failure in this area can kill
or damage even the best idea, brand, product or company.


Food Safety

2012 Energy Drink Review


Food Safety

Full Story

Full Story

Full Story


Food Safety Headlines continued
Full Story

Full Story

Full Story


Food Safety Content Library


Food Safety
Report: Keeping Food Safety in the Mix: Food Safety in Grain-based Foods and Bakery
Products

Food Safety Digital Issue


Ingredients
Beyond the Nutrition Facts panel, consumers want to know more
about the ingredients we use. Are they natural, local, organic,
GMO, gluten free, from China, tested, safe, sustainable, etc.


Ingredient Headlines

Full Story


Sweeteners
(i.e., sugar/sucrose, dextrose, fructose, invert, corn sweeteners, honey, high fructose corn syrup, maple
syrup, molasses, malt, fruit juice, polyols) and high intensity sweeteners (i.e., aspartame/Nutrasweet,,
aspartic acid, neotame,saccharine, acesulfame potassium (ace-k), sucralose) as well as natural sweeteners
(i.e., stevia, luo han guo, agave).


Sweeteners

Full Story


Sweeteners
(i.e., sugar/sucrose, dextrose, fructose, invert, corn sweeteners, honey, high fructose corn syrup, maple
syrup, molasses, malt, fruit juice, polyols) and high intensity sweeteners (i.e., aspartame/Nutrasweet,,
aspartic acid, neotame,saccharine, acesulfame potassium (ace-k), sucralose) as well as natural sweeteners
(i.e., stevia, luo han guo, agave).

What Consumer Really Think of Sweeteners

Report: A Deeper
Dive Into the Sugar
Bowl

Optimizing Flavors and Sweetness


Supply Chain Headlines

Full Story


Clean Label Content Library


Natural Colors

Digital Issue: Natural Colors


Benefits
What does your food or beverage do for the consumer? How
does it tie in to their desire to manage their health and wellness,
both through ingredients it contains and those it does not.


Benefits


Benefits Headlines

Full Story


Markets
Kids, teens, boomers, Gen X and Y, the growing Asian and
Hispanic markets, health-condition driven markets like those with
diabetes or intolerance for some ingredients, etc. All provide
great opportunity.


Markets


Markets

Digital Issue: Kids Foods and Beverages

Digital Magazine: Beverages
for Health and Wellness


Nutrition health and wellness trends cactus ift feb 5 2013

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