Who has time for all those social networks? Nobody. But your business could benefit from using the right social networks with clear goals in mind. Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.

1. Time Management and Social Media Social Summit 2010

2. 7 Social Media Myths Debunked If I am on onesocial network, I’ve got to be on all of them Social networks are for kids Social networks are for uploading videos of your kids Social media takes too much time Social media is a waste of money Social media isn’t trackable Social media won’t help my business make money

3. If I am on one social network,I’ve got to be on all of them Social media, just like traditional media, doesn’t require your participation in every area. Create as big or small of a community as your are comfortable with.

4. Social networks are for kids The average social network user is 37 years old. source:Pingdom)

5. Social media is for people to upload videos of their kids YouTube is the 2nd largest search engine behind Google…who happens to own them.

6. Social media takes too much time Your mileage may vary but roughly 1 hour a day or 5 hours a week can maintain an effective social media presence for a small business.

7. Social media is a waste of money Facebook, Twitter, LinkedIn and YouTube – four of the top social networking sites – are all free for businesses and individuals.

8. Social media isn’t trackable There are more than 20 different social-media tracking tools for Facebook, Twitter and other online-media sites.

9. Social media won’t help my business make money Dell has made more than $1 million in the past 6 months utilizing Twitter.

11. Process and Protocol In order to successfully run a social media campaign you have to have a process in place. Process will increase accountability, effectiveness and efficiency.

12. Schedule How much time will you spend on a Daily weekly and monthly basis and how will you allocate those hours?

13. Facebook Sample Schedule Daily Update Status related information Comment on Wall postings Add links to recent articles or stories about the hospital Weekly Message Facebook Fans with programming and events Add news stories/press to Facebook wall Add relevant Facebook fan pages to your Favorites Assign duties Monthly Develop talking points to utilize on Facebook for upcoming month Create photo albums of past events, employee profiles, etc…

14. Twitter Sample Schedule Daily Respond to direct Tweets Review search columns and join conversation where appropriate Respond to search Tweets referring to relevant content Weekly Find and follow 10 new people Research competitors on Twitter for examples of best practices Identify 5-10 opportunities to RT Identify 5-10 opportunities to respond to other Tweets Analyze bit.ly links Assign tasks Monthly Review website traffic Review Twitter Analytics Review trending keywords

15. Schedule

16. Tools Having the right protocol and tools in play will help you achieve a successful and well-managed social media campaign. Here are some tools we use and recommend…

17. Your Inbox Set a reminder everyday to check or update your social networks and set your social networks to update you through your Inbox.

18. Your Phone About 1-in-3 adults now have phones with apps on them so use them! Your phone will save you time when access social networks on the go.

19. Your Team There is no greater tool in your tool-kit than the team you work with. Encourage them to embrace online networks, include it their e-mail signatures, write blog posts, etc…

20. CoTweet CoTweet is a Twitter application that helps to organize your twitter stream, messages and friends.

21. Selective Tweets Selective Tweets is a Facebook application that allows you to update Facebook directly from Twitter, cutting out an extra step and saving time.

22. Bit.ly Bit.ly is a free URL-shortener which provides you with the opportunity to shorten links and track them through social media.

23. FSC Interactive 1943 Sophie Wright Place New Orleans, LA 70130 t. 504.894.8011 f. 504.894.8012 www.fscinteractive.com www.facebook/fscinteractive.com @fscnola