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FREIWASSER Marketing | Travel Guide

Marketing
Pretty simple.
Or isn‘t it?
Create a vision

Sell the most useful product on earth, make a
living as a freelance trumpeter, save mankind
from self destruction.
Everybody has a different dream.

2013

www.freiwasser-marketing.com

2
Define goals

Increase market share, revenue, earnings,
customer dialogue, awareness, friendliness.
Just make sure you know where you‘re going.

2013

www.freiwasser-marketing.com

3
Think of a strategy

Choose your products, potential clients, price,
distribution and communication channels.
Or did you intend to waste all of your money?

2013

www.freiwasser-marketing.com

4
Draw up a plan

People get easily distracted. That is when they
are likely to make weird decisions.
Unless someone reminds them of what is
essential, again and again.

2013

www.freiwasser-marketing.com

5
Implement

Just do it. But not because your agency
recently acquired a social media specialist. Or
your PR company has always wanted to
publish an article in a specific magazine.
Doing things for their own sake - that is the
worst enemy of your dream.

2013

www.freiwasser-marketing.com

6
Control

Mistakes are human. They are important.
Because we learn from them and discover new
possibilities. But don‘t forget about the big
picture.
So your dream can come true.

2013

www.freiwasser-marketing.com

7
Keep smiling

No one says it will be easy.
But why go through all of the trouble, if you
can‘t have fun?

2013

www.freiwasser-marketing.com

8
www.freiwasser-marketing.com

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Marketing: Pretty simple. Or isn't it?

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