Berman Rm10 Ppt 03

Chapter 3 Strategic Planning in Retailing RETAIL MANAGEMENT: A STRATEGIC APPROACH , 10th Edition BERMAN EVANS

Chapter Objectives ,[object Object],[object Object]

Chapter Objectives (cont.) ,[object Object],[object Object]

Retail Strategy ,[object Object],[object Object],[object Object]

Figure 3-1: Elements of a Retail Strategy

Benefits of Strategic Retail Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organizational Mission Retailer’s commitment to a type of business and to a distinctive role in the marketplace

Figure 3-2: The Focused Organizational Mission of Frisch’s Restaurants

Ownership and Management Alternatives ,[object Object],[object Object],[object Object]

Figure 3-3: Checklist to Consider When Starting a New Business

Figure 3-4: Checklist for Purchasing an Existing Retail Business

Figure 3-5a: Selected Kinds of Retail Goods and Service Establishments Durable Goods Stores: Automotive group Furniture and appliances group Lumber, building, and hardware group Jewelry stores Nondurable Goods Stores: Apparel group Food group General merchandise group Gasoline service stations

Figure 3-5b: Selected Kinds of Retail Goods and Service Establishments Service Establishments (Personal): Laundry and dry cleaning Beauty/barber shops Funeral services Health-care services Service Establishments (Amusement): Movie theaters Bowling alleys Dance halls Golf courses

Figure 3-5c: Selected Kinds of Retail Goods and Service Establishments Service Establishments (Repair): Automobile repair Car washes Consumer electronics repair Appliance repairs Service Establishments (Hotel): Hotels Motels Trailer parks Camps

Image and Positioning An image represents how a given retailer is perceived by consumers and others

Positioning Approaches ,[object Object],[object Object]

Figure 3-6: Niche Retailing by Hear Music

Figure 3-7: Selected Retail Positioning Strategies

Target Market Selection ,[object Object],[object Object],[object Object],[object Object]

Figure 3-8: Jean-Philippe Patisserie: A Shop of Distinction

Strategic Implications of Target Market Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object]

Figure 3-9: Developing an Overall Retail Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retail Strategy

Table 3-4a: Legal Environment and Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Table 3-4b: Legal Environment and Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Table 3-4c: Legal Environment and Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Table 3-6: Sample Strategic Plan ,[object Object]

Additional Concerns for Global Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Factors Affecting the Success of a Global Retailing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Figure A3-1: Factors to Consider When Engaging in Global Retailing

Berman Rm10 Ppt 03

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