Christine Pittman's presentation slides from the Florida Blogger & Social Media Conference.

1. HOW TO BE A SOCIAL MEDIA PIONEER: A
WORKSHOP
Led by Christine Pittman
www.cookthestory.com
@cookthestory
Florida Blogger & Social Media Conference

2. @cookthestory
SOME PIONEERING
Google Hangouts on air with
@katiescucina
Found out about it:
– WofM (conference)
Benefits to me:
– Face to face contact with
bloggers, fun
Benefits to my blog:
– Search engine rankings,
video content

3. @cookthestory
SOME PIONEERING
PinChatLive.com
Found out about pinchats:
– WofM (Bess! At Lady
Bloggers meet up)
Benefits to me:
– A business was born, fun
Benefits to my blog:
– Increased repins, click
throughs and Pinterest
followers
– Attractive to brands

4. @cookthestory
SOME PIONEERING
Group Giveaways
Found out about them:
– Randomly a fellow blogger
(@lovenconfection) asked me
to organize one with her
Benefits to me:
– Esteem of others (it’s a lot of
work though!)
Benefits to my blog:
– A LOT of new followers on
social media and newsletter.
There are perks to being the
organizer too.
– New brand contacts

5. @cookthestory
SOME SMALLER PIONEERING
Rich Pins
Found out about them:
– Watching the big guys
(@recipegirl)
Benefits to my blog:
– Another avenue for
branding
– A link to my site’s pins on
my pins
– Call to action on pins

6. @cookthestory
SOME SMALLER PIONEERING
**HINT** Click share to save this
recipe to your timeline so you
can find it next time you’re
thirsty…
Found out about it:
– Watching the big guys
(@recipegirl)
Benefits to me:
– None, slight embarrassment
(feels insincere)
Benefits to my blog:
– More shares, more views,
more clicks

7. @cookthestory
WHY THIS PLATFORM?
What is your favorite social media platform?
What is your single favorite thing about it?

8. @cookthestory
WHY THIS PLATFORM?
How does it benefit you personally?
How does it benefit your blog?

9. @cookthestory
WHY THIS PLATFORM?
What is your least favorite social media
platform?
How does it benefit your blog (why do you
use it even though you dislike it)?

10. @cookthestory
THE SOURCE OF YOUR ORIGINALITY
What is something that you do in social
media that very few others do?
How did you come up with it or where did
you hear about it?

11. @cookthestory
IS IT WORTH PURSUING?
Why do you like doing it?
Why do your readers like it?

12. @cookthestory
IS IT WORTH PURSUING?
Is it working for your blog?
How do you know?

13. @cookthestory
WHEN (IF EVER) TO GIVE UP?
Remember: Even successful things
sometimes need to end before they get too
tired (e.g. Seinfeld).
What have you stopped doing?
How did you know it was time to stop?

14. @cookthestory
THE POWER OF TALK
My blog has grown a lot
in the past year.
Almost all of the ideas
and inspirations have
come from talking with
others.

15. @cookthestory
THE POWER OF TALK
Where do you talk to other bloggers?
What have you learned from them?

16. @cookthestory
THANK YOU
for your ideas
and for all the great talking we’ll do today.