Group Companies Delivers World-Class Experiential Marketing

Group Companies Associations

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• Started in 1995

• Developed into one of the top 5 agencies in the country

• Service clients and execute projects around the country

• Over a 100 strong task force divided across an agency format

• Separate verticals for mainstream EVENTS, BRAND

ACTIVATION and DIGITAL

Overview

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We believe that communication through experiences is extremely powerful and engaging. Through this
medium we can fulfill all objectives of a client and need of a consumer.

To deliver world class experiences to our stakeholders and become leaders in experiential marketing.

To set benchmarks in delivery through cutting edge creativity, innovation, value pricing, practices and
processes.
To always put the brand and the consumer at the top of our value chain.
To employ and train the best talent.
To maintain the best interests of the industry in all practices.


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FH Offices Associates

• Mumbai • Ludhiana
• Delhi • Chandigarh
• Bengaluru • Amritsar
• Jalandhar
• Lucknow
• Kanpur
• Indore
• Ahmedabad
• Baroda
• Jaipur
• Hyderabad
• Chennai
• Kochi
• Kolkata
• Guwahati
• Shillong

Market presence 4


Brand Activation
• Sponsorship Promotions
• Pub Promotions
• Housing Society
SEE: Social engagement Activation
Competitions: exclusives • Corporate Off Activities
• Quizzes • Employee Parties • Canter Roadshows
• Reality TV Auditions • Family day out • School Contact Programs
• Sporting events • Brand Launch parties • College Activations
• Debates • Page 3 parties • Retail & POS Activation

Product offerings 6


An Arts & Cultural
Festival around the
India’s First
suburb of Bandra in
International
Festival Mumbai featuring
100 events in 2
weeks

India’s first An Initiative with
International Sony Music to
Corporate Sports promote upcoming
Festival India Bands

Proprietary Projects 7


Disney’s Shooting Star is a
Nationwide Talent Hunt for budding
stars of 6 – 16 years of age.

A School Contact Program was
conducted in 600 schools across 5
metros; Mumbai, Delhi, Bangalore,
Chandigarh & Hyderabad to create
awareness & excitement about
Disney Shooting Stars & drive
participation for the auditions.

The response was overwhelming,
with over 15,000 registrations across
the 5 metros.


Toon Cricket is an Annual property that has been
conceptualized & executed by FH since it’s inception
in 2005 & which continues to take place in cities
across India.

Toon Cricket is a mega showdown of Toon Stars &
one of the most eagerly awaited Toon Events till
date.

Having taken place in Mumbai, Hyderabad, Delhi &
Bangalore over the years, Toon Cricket continues to
attract over 20,000 spectators & fans each year.

FH conducts a School Contact Program prior to the
main event in each city with the aim create
awareness of the event, excite kids & encourage
participation through the distribution of invites to
this grand show.

We have reached out to over 3600 schools over the years.


The CN Beyblade Championship was an event
that took place to promote the “beyblade”
craze that hit kids a couple of years ago.

In the summer of 2006 in Mumbai & Delhi, a
large-scale knock-out tournament was held to
crown the City Beyblade Champions.

With over 10000 participants in both cities, this
event was a resounding success.


A Music. Art. Dance. Festival that has been
conceptualized, produced & executed by
FH across cities - Mumbai, Delhi, Bangalore &
Kolkata

Each year, the attendance has increased for
this interesting & fun filled event – with over
16,000 parents & kids coming for the show
through the years (2008 – 2010).

Through SCPs that have reached over 2000
schools in the 3 years since M.A.D.s inception,
Pogo & FH create buzz & excitement,
ensuring growing participation at M.A.D.
Carnival each year.


The Go Active Fun Run was a 1st of its
kind parent & child run in 2009 that
promoted physical fitness & health
awareness in today’s world of computer
games & technology driven recreation

The run engaged kids & parents alike
using multiple partners & integration of
CN & their Toon Stars with a sporting
property as well as kid-related foundation
programs like UNICEF

An SCP was held to create awareness
about the run & encourage participation
which helped in achieving a great turnout
with over 20,000 participants in the 2
cities – Mumbai & Delhi


A SCP was conducted to introduce
the HP Touchsmart computer
through CN characters in schools

The main objective of the event
was to make animation easy for the
kids and create curiosity amongst
them to try their hands on
animation using HP software

FH reached out to 3,80,000 students
with a participation level of 1,00,000
students from A+ / A category
schools across Mumbai & Bangalore
in July – August 2010 & encouraged
them to participate in this
interesting program


The Go Active Go Funtastic SCP was
conducted in Lucknow, Kanpur &
Coimbatore in July – August 2010 with
the aim to engage kids in various fun
filled & exhilarating games to help
them stay active, healthier & better
their energy levels.

Kids were made conscientious about
physical fitness and the importance of
outdoor recreation through the use of
fun & exciting games in this SCP.

Over the course of 2 months, we
reached out to approximately
2,40,000 students from Std 3rd to 8th
across 240 schools in all cities


Potter-mania was brought on by Pogo
through the four Harry Potter movies
aired over 4 Sundays in 2004

To promote this & increase viewer ship, a
branded canter rolled our simultaneously
in 4 cities – Mumbai, Delhi, Bangalore &
Hyderabad over a period of 2 weeks

Targeting large crowd friendly areas in &
around the cities, promoters attracted
the attention of kids & adults by handing
out fun merchandise & encouraging them
to watch these movies on Pogo TV


The Pogo Chhota Bheem School
Contact Program was conducted in
order to promote one of the most
popular & lovable children’s cartoon
characters on TV today – Chhota
Bheem.

Through Bheem’s characteristic traits
& values, kids were engaged in games
that encouraged teamwork &
determination – with the lure of the
Grand Prize – the chance to be a part
of Bheem’s team on Pogo TV

FH reached out to over 6,30.000 kids
from the 3rd to 8th Std. across 630
schools in Mumbai, Delhi, Lucknow,
Kanpur, Allahabad, Indore & Bhopal

Over 21000 kids across 210 schools
participated in this School Contact
Program in the months of July –
August 2010


An SCP was conducted to promote
the National Go-Karting Challenge
that is conducted by Amaron every
year.

Through the Go Karting Challenge,
Amaron aimed to provide a stepping
stone for budding racers &
encourage students to try out ‘Go
Karting’ and discover the joys of
racing.

Cutting across the cities of Mumbai,
Delhi, Bangalore, Coimbatore, Goa,
Kolhapur, Hyderabad, Chandigarh &
Chennai, FH executed an SCP for
around 270000 students from the
6th – 10th std across 270 schools
from October – January 2011


‘Tata Building India’ is India’s largest
interschool essay competition to
motivate the youth of our country to
think about nation building

The competition provides a unique
platform which encourages young
leaders of tomorrow to showcase
their expressions in writing, on a
host of subjects related to building a
nation

The competition was conducted in
800 schools across 24 cities &
smaller towns in Maharashtra &
Gujarat for students from Std 6th –
12th
We received an enthusiastic
response with over 3,50,000 essay
entries coming in from the schools
across these states


The FPL is a game designed to help
children understand finance in an
interesting and engaging manner,
thereby equipping them to take
ahead the baton of financial literacy

The ICICI FPL SCP was conducted as a
pilot across 10 schools in Mumbai

2 members from each school team
(junior & senior teams) represented
their school at the FPL Finals against
the 9 other schools


Be stupid. And be geographically so. Fountainhead conceptualized and executed the store launches and press conferences for
the Juhu and Palladium stores in Mumbai; and the Bangalore store in Delhi. A fake party theme replete with a ramp walk by
celebrity stooges, confession booth, building projection and celebrities in attendance made each affair a grand one!

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A unique first of its kind festival held in the queen of the suburbs Bandra. The festival emphasizes the enormous wealth of
culture through a series of activities in various disciplines. Reaches out to over 1 million people.

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To acknowledge and honor the unsung heroes of India, The Times of India conducts ‘The Times of India Social Impact Awards’, in
partnership with J P Morgan held in Delhi. Attended by the distinguished guests from politics, corporate, sports art and the like;
the even was graced by none other than PM Manmohan Singh and Jamie Dimon, Chairman and CEO of J.P Morgan.

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With 24 beautiful girls, star studded guests, and a nationwide hunt for the avidly coveted crown of being Miss India, the
Pantaloons Miss India regional's is a mega event which sees Fountainhead manage the entire event right from logistics of the
training to the concept and execution of the finale night!

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THE FOUNTAINHEAD EXPERIENCE

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Held at Mehboob Studios –a film Studio in the heart of Mumbai for the first time ever in India. The launch saw a packed audience
comprising media and key guests experience the magic of the Volkswagen Jetta. A specially crafted film projected on the car, the
stage and mapped to a backdrop highlighted the attributes of the car and created an awesome experience. The unveiling
moment was spectacularly executed through an aerial act that was the coupe de grace of the show!

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The SKF Knowledge Conference – a property created by SKF to exchange ideas on various platforms with key
stakeholders. Fountainhead’s responsibility was to produce the entire conference across collaterals, designs,
technical innovation & execution, individual conference tracks & gala nights

The premier awards ceremony for men the GQ men of the year features
some of the leading names across the arts, politics, sports and industry in
India. The awards ceremony is televised and features a mix of
international and Indian artists. Fountainhead designs & produces the 27
awards ceremony for GQ.

Johnnie Walker associates with Formula 1. The brand leverages
this association through the Johnnie Walker ‘Step into the
Circuit’ parties which are one of the most sought after events
in social circuit in the premier cities of Mumbai and Delhi.
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Fountainhead designs & produces the parties for Johnnie
Walker.

In their quest for excellence the Aditya Birla Group recognizes and lauds
achievement and consistent performance. And that’s exactly what
Fountainhead has delivered 7 years running. The awards represent
recognition of an individual among 133,000 colleagues across 20 countries.
Fountainhead designs and produces the awards ceremony.

2003-2006, 2008 to present
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Held in October 2008, Rock On For
Humanity was a televised concert
conceptualized to raise funds for the
Bihar Flood Victims in India
The funds were raised through pledges
while the concert was aired on TV.
The “Rock On!!” team led by Farhan
Akhtar, Arjun Rampal & Ritesh Sidhwani
has pioneered a relief effort called
“Rock On for Humanity”.
Fountainhead designed and produced
the concert along with the ‘Rock On’
team. 30

This awards night salutes the icons
of style in the country across various
industries
The event is extremely vibrant with
fashion shows, music performances
and a showcase of the ‘funky’ style
that is synonymous with MTV
Fountainhead has been responsible
for managing the event since it
inception until its last edition in 2007

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2003- 2007

The Oscars of Corporate India, this
award ceremony is attended by top
officials from the Government including
the Finance Minister and on some
occasions the Prime minister as well.

Fountainhead has been designing and
producing this event for the Economic
Times brand team since its inception
and then back again from 2006 to
present.

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2006 - PRESENT

MACAU
• The gala dinner was held at
the Macau Tower and
Convention Centre.

• The format was a slick awards
ceremony interspersed with
entertainment.

Fountainhead was responsible
for the following
•Developing the theme
•Designing the collaterals
•Venue branding
•Display gallery
•execution of main conference hall and
break away rooms, other branding
elements that enhanced the theme.

• A film on the theme was also
developed and executed by
FH. Group Companies Associations

• Petrotech is a biennial international oil
& natural gas convention. It is driven
by the Union Petroleum Ministry of
India.

• Fountainhead was responsible for the
entire production of the conference
inauguration and valedictory
ceremonies and 2 gala nights

Scope of work:
• Liaison with Govt. officials
• AV concept and production
• Technical production
• Entertainment

1999-2000-2003-2009

• The Grande Finale of the NDTV' s 7 Wonders of India
was a star-studded affair.

• It was an effort to bring forward the marvelous
treasures of India.

• An incredible journey, which involved 222 nominees
across 16 state clusters.

• It was based on thousands of public votes and the jury
consisting of eminent personalities
from different walks of life.

• Aishwariya Rai dazzled the stage with her gracious
moves on some of Bollywood's hit tunes

• Sabyasachi Mukherjee designed contemporary outfits
using influences and elements from each state to create
an
aura of tradition with a modern touch
which was supported by the drums of India

• It was truly a Grand Night! Group Companies Associations

BRAND ACTIVATION

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• Promotions for MTV Roadies were conducted in Pune, Kolkata, Ahmedabad, Jaipur, Patna,
Delhi, Baroda and Chandigarh
• Activities were conducted in Colleges and Pubs in each city to drive participation for the
auditions

•Mall activities in Kolkata over weekends to drive interest around the launch of Parachute
Advansed Body lotion

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Qualifiers

School Contact Programs


10 cities in 4 days
Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Lucknow, Pune, Ahmedabad, Kanpur and Ludhiana
The hunt for 11 game changers got to watch all India matches of the world cup live courtesy Pepsi.
The on-ground auditions were anchored by MTV VJ’s – Ayushmann, Jose, Sidharth, Bani & Gaelyn and judged
by Indian Cricketers – Robin Uthappa, Rohit Sharma, Piyush Chawla and Manoj Tiwari

• Multiple city activations to promote India’s first Formula 1 team ‘Force India’.
Fountainhead has been conducting this activity since the team’s inception.

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Activations at 35 outlets across New Delhi

Activations at airport across Delhi / Bengaluru / Cochin & Mumbai

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Activations across malls in Delhi, Mumbai & Bangalore
The campaign ‘’Shed Your Sleeves’’ encouraged girls to go all out this summer & wear sleeveless tops
The idea was to promote the Nivea range of Whitening deos and roll-ons
Featured MTV VJs while the promotions were aired on MTV

Executed in 5 cities targeting youth giving the demos of Philips Mp3 players.
Go Gear MP3 challenge was conceptualized and executed at touch points like Colleges, Malls,
Puja Pandals in Kolkata & Multiplexes.

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•Mall activities were conducted for Cadbury Gems across Mumbai, Ahmedabad, Delhi, Kolkata and Hyderabad

Activity held across 4 cities – Mumbai / Pune / Delhi / Indore

THANK YOU

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Group Companies Delivers World-Class Experiential Marketing

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