How Physicians Can Use Newsjacking And Receive Free Media Coverage

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This presentation was presented by Matthew Scott, FEED, Principal + Creative Director at the January 17th, 2013 American Academy of Cosmetic Surgeons Meeting in Las Vegas, Nevada.

Business

Newsjack

Your way into breaking news stories
and generate tons of media coverage

What you will learn:

1 A real-time strategy to generate FREE media.

2 A case study that generated tons of FREE media.

Journalists are looking
Journalists are looking for what you know
for what you know.

“Social media are tools.
Realtime is a mindset.”
- David Meerman Scott

80%
ofinternet Users
start search online
for healthcare information
- Pew Research (2012)

Over

50%
of people have learned
about breaking news via
social media rather than
ofﬁcial news sources.
- Mashable (2012)

Become The Go-To Cosmetic Surgeon

Tie to breaking React in
news story news story
real time
Content

Discover

Newsjacking is powerful, but only when executed in real time.

Monitor Social

Newsjacking can be inexpensive...

Free $39 per month Free

Wired Breasts Cover
Sparks Controversy

Top 10 Magazine Covers

How to Newsjack

1 2 3
Find News Real-Time Your Take
Strategy

Thank You
feed. the agency
Principal + Creative Director
mscott@feedtheagency.com
@Matthewrayscott

Photos Inspiration
Photopin- Creative Commons David Meerman Scott

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How Physicians Can Use Newsjacking And Receive Free Media Coverage

1. Newsjack Your way into breaking news stories and generate tons of media coverage

2. What you will learn: 1 A real-time strategy to generate FREE media. 2 A case study that generated tons of FREE media.

4. Journalists are looking Journalists are looking for what you know for what you know.

5. “Social media are tools. Realtime is a mindset.” - David Meerman Scott

6. 80% ofinternet Users start search online for healthcare information - Pew Research (2012)

7. Over 50% of people have learned about breaking news via social media rather than ofﬁcial news sources. - Mashable (2012)

8. What’s news jacking?

9. Become The Go-To Cosmetic Surgeon Tie to breaking React in news story news story real time Content Discover

10. Newsjacking is powerful, but only when executed in real time. Monitor Social

11. Newsjacking can be inexpensive... Free $39 per month Free

12. Case Studies 1.2m views

13.

14. Received tons of FREE media coverage

15. Wired Breasts Cover Sparks Controversy Top 10 Magazine Covers

16.

17. How to Newsjack 1 2 3 Find News Real-Time Your Take Strategy

18.

19. Thank You feed. the agency Principal + Creative Director mscott@feedtheagency.com @Matthewrayscott Photos Inspiration Photopin- Creative Commons David Meerman Scott

How Physicians Can Use Newsjacking And Receive Free Media Coverage

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