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-For 2013-
   Identical questions as a 2012 Resolutions survey.
   Both survey pools were identical.
    ◦ U.S. respondents
    ◦ Aged 18 to 60
    ◦ Nationally representative on demographics
   Each sample size of 1,000 respondents.
   Statistically significant, with sampling error at the 95%
    confidence rate.




                                                    Source: FCOP 2012 and 2013 Surveys
   Question: How satisfied are you with your life? Please use a
    10-point scale where “1” means not at all satisfied and “10”
    means extremely satisfied.




          1     2    3   4    5    6    7    8        9         10

                                                 2013: 7.3
                                             2012: 7.0




                                                     Source: FCOP 2012 and 2013 Surveys
   Question: Which of the items on the list below are
    included in this resolution?

    TOP 10 NEW YEAR'S RESOLUTIONS FOR 2012                  TOP 10 NEW YEAR'S RESOLUTIONS FOR 2013
    1. Become more physically fit                           1. Become more physically fit
    2. Improve financial condition                          2. Improve financial condition
    3. Improve health                                       3. Improve health
    4. Lose weight                                          4. Lose weight
    5. Read more                                            5. Read more
                                                                Become more educated-- New
    6. Change overall attitude: be more positive            6. Improve work habits/career situation -- New
    7. Improve family relationships                         7. Travel more
    8. Travel more                                          8. Improve family relationships
    9. Do more volunteer work                               9. Do more volunteer work
    10. Improve other relationships (friends, co-workers,   10. Change overall attitude: be more positive
    neighbors)




                                                                                             Source: FCOP 2012 and 2013 Surveys
TOP 10 NEW YEAR'S RESOLUTIONS FOR 2012

1. Become more physically fit
2. Improve financial condition
3. Improve health
4. Lose weight
5. Read more
6. Change overall attitude: be more positive
7. Improve family relationships
8. Travel more
9. Do more volunteer work
10. Improve other relationships (friends, co-workers, neighbors)




                                                                   Source: FCOP 2012 and 2013 Surveys
Total                 Women                        Men
                   Resolution                                                  Response                   Response
                                                    Response Percent    Rank                  Rank                         Rank
                                                                                Percent                    Percent
Improve physical fitness (e.g. exercise more)             66%            1        69%          1             64%             1
Improve financial situation (e.g. save money,             57%            2        58%          3             55%             2
Improve health (e.g. better diet, less junk food,         52%            3        59%          2             46%             3
Lose weight                                               46%            4        51%          4             42%             4
Become more educated (take courses)                       29%            5        31%          6             28%             8
Read more                                                 29%            5        33%          5             26%             9
Improve work habits/career situation                      29%            6        28%          7             30%             5
Travel more                                               28%            7        28%          7             29%             6
Improve relationships with family members                 28%            8        28%          7             29%             7
Do (more) volunteer work                                  23%            9        28%          8             19%            13
Change overall attitude: be more “positive”               23%            10       26%          9             20%            12
Improve relationships with others (friends,               22%            11       23%          10            22%            11
Change career or job                                      22%            12       20%          11            23%            10




                                                                                                Source: FCOP 2012 and 2013 Surveys
Total                18 - 29                30 - 44                 45 - 60
                          Resolution                            Response              Response               Response               Response
                                                                               Rank                   Rank                   Rank                Rank
                                                                 Percent               Percent                Percent                Percent
Improve physical fitness (e.g. exercise more)                      62%           1       67%           1        67%           1        66%           1
Improve financial situation (e.g. save money, eliminate debt)      57%           2       56%           2        63%           2        53%           2
Improve health (e.g. better diet, less junk food, more             52%           3       53%           3        54%           3        52%           3
Lose weight                                                        46%           4       40%           5        48%           4        48%           4
Read more                                                          29%           5       39%           6        25%           8        27%           6
Become more educated (take courses)                                29%           5       46%           4        29%           7        21%           10
Improve work habits/career situation                               29%           6       32%           9        33%           5        25%           8
Travel more                                                        28%           7       33%           8        23%           10       30%           5
Improve relationships with family members (children,               28%           8       30%           11       30%           6        27%           7
Do (more) volunteer work                                           23%           9       27%           13       20%           13       23%           9
Change overall attitude: be more “positive”                        23%          10       31%           10       22%           11       19%           12
Improve relationships with others (friends, neighbors, co-         22%          11       33%           7        21%           12       17%           14
Change career or job                                               22%          12       25%           14       23%           9        19%           11




                                                                                                                        Source: FCOP 2012 and 2013 Surveys
Percent Who
                   Resolution               Abandoned This
                                            Resolution First
Lose weight                                       31%
Travel more                                       26%
Become more physically fit                        20%
Read more                                         16%
Do more volunteer work                            14%
Improve financial condition                       12%
Improve health                                    10%
Change overall attitude: be more positive          8%
Improve family relationships                       6%
Improve other relationships                        6%




                                                     Source: FCOP 2012 and 2013 Surveys
Percent Who
                                            Pursued This
                Resolution
                                             Resolution
                                              Longest
Lose weight                                     41%
Become more physically fit                      29%
Improve financial condition                     16%
Read more                                       15%
Improve health                                  15%
Improve family relationships                    14%
Do more volunteer work                           9%
Change overall attitude: be more positive        8%
Travel more                                      8%
Improve other relationships                      7%



                                                  Source: FCOP 2012 and 2013 Surveys
Response
Methods
                                                                    Percent
Sharing your goal with friends and asking for their support           41%
Tracking your goal in your planner                                    25%
Keeping a journal                                                     18%
Tracking your goal with an online tracker                             12%
Sharing your goal on the Internet on social media sites and            7%
Meeting with an in-person support group                                6%
Other (please specify)                                                27%




                                                              Source: FCOP 2012 and 2013 Surveys

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2013 New Year's Resolutions Results from FranklinPlanner

  • 2. Identical questions as a 2012 Resolutions survey.  Both survey pools were identical. ◦ U.S. respondents ◦ Aged 18 to 60 ◦ Nationally representative on demographics  Each sample size of 1,000 respondents.  Statistically significant, with sampling error at the 95% confidence rate. Source: FCOP 2012 and 2013 Surveys
  • 3. Question: How satisfied are you with your life? Please use a 10-point scale where “1” means not at all satisfied and “10” means extremely satisfied. 1 2 3 4 5 6 7 8 9 10 2013: 7.3 2012: 7.0 Source: FCOP 2012 and 2013 Surveys
  • 4. Question: Which of the items on the list below are included in this resolution? TOP 10 NEW YEAR'S RESOLUTIONS FOR 2012 TOP 10 NEW YEAR'S RESOLUTIONS FOR 2013 1. Become more physically fit 1. Become more physically fit 2. Improve financial condition 2. Improve financial condition 3. Improve health 3. Improve health 4. Lose weight 4. Lose weight 5. Read more 5. Read more Become more educated-- New 6. Change overall attitude: be more positive 6. Improve work habits/career situation -- New 7. Improve family relationships 7. Travel more 8. Travel more 8. Improve family relationships 9. Do more volunteer work 9. Do more volunteer work 10. Improve other relationships (friends, co-workers, 10. Change overall attitude: be more positive neighbors) Source: FCOP 2012 and 2013 Surveys
  • 5. TOP 10 NEW YEAR'S RESOLUTIONS FOR 2012 1. Become more physically fit 2. Improve financial condition 3. Improve health 4. Lose weight 5. Read more 6. Change overall attitude: be more positive 7. Improve family relationships 8. Travel more 9. Do more volunteer work 10. Improve other relationships (friends, co-workers, neighbors) Source: FCOP 2012 and 2013 Surveys
  • 6. Total Women Men Resolution Response Response Response Percent Rank Rank Rank Percent Percent Improve physical fitness (e.g. exercise more) 66% 1 69% 1 64% 1 Improve financial situation (e.g. save money, 57% 2 58% 3 55% 2 Improve health (e.g. better diet, less junk food, 52% 3 59% 2 46% 3 Lose weight 46% 4 51% 4 42% 4 Become more educated (take courses) 29% 5 31% 6 28% 8 Read more 29% 5 33% 5 26% 9 Improve work habits/career situation 29% 6 28% 7 30% 5 Travel more 28% 7 28% 7 29% 6 Improve relationships with family members 28% 8 28% 7 29% 7 Do (more) volunteer work 23% 9 28% 8 19% 13 Change overall attitude: be more “positive” 23% 10 26% 9 20% 12 Improve relationships with others (friends, 22% 11 23% 10 22% 11 Change career or job 22% 12 20% 11 23% 10 Source: FCOP 2012 and 2013 Surveys
  • 7. Total 18 - 29 30 - 44 45 - 60 Resolution Response Response Response Response Rank Rank Rank Rank Percent Percent Percent Percent Improve physical fitness (e.g. exercise more) 62% 1 67% 1 67% 1 66% 1 Improve financial situation (e.g. save money, eliminate debt) 57% 2 56% 2 63% 2 53% 2 Improve health (e.g. better diet, less junk food, more 52% 3 53% 3 54% 3 52% 3 Lose weight 46% 4 40% 5 48% 4 48% 4 Read more 29% 5 39% 6 25% 8 27% 6 Become more educated (take courses) 29% 5 46% 4 29% 7 21% 10 Improve work habits/career situation 29% 6 32% 9 33% 5 25% 8 Travel more 28% 7 33% 8 23% 10 30% 5 Improve relationships with family members (children, 28% 8 30% 11 30% 6 27% 7 Do (more) volunteer work 23% 9 27% 13 20% 13 23% 9 Change overall attitude: be more “positive” 23% 10 31% 10 22% 11 19% 12 Improve relationships with others (friends, neighbors, co- 22% 11 33% 7 21% 12 17% 14 Change career or job 22% 12 25% 14 23% 9 19% 11 Source: FCOP 2012 and 2013 Surveys
  • 8. Percent Who Resolution Abandoned This Resolution First Lose weight 31% Travel more 26% Become more physically fit 20% Read more 16% Do more volunteer work 14% Improve financial condition 12% Improve health 10% Change overall attitude: be more positive 8% Improve family relationships 6% Improve other relationships 6% Source: FCOP 2012 and 2013 Surveys
  • 9. Percent Who Pursued This Resolution Resolution Longest Lose weight 41% Become more physically fit 29% Improve financial condition 16% Read more 15% Improve health 15% Improve family relationships 14% Do more volunteer work 9% Change overall attitude: be more positive 8% Travel more 8% Improve other relationships 7% Source: FCOP 2012 and 2013 Surveys
  • 10. Response Methods Percent Sharing your goal with friends and asking for their support 41% Tracking your goal in your planner 25% Keeping a journal 18% Tracking your goal with an online tracker 12% Sharing your goal on the Internet on social media sites and 7% Meeting with an in-person support group 6% Other (please specify) 27% Source: FCOP 2012 and 2013 Surveys