1. Digital Experience Day
Madrid, Junio 2009
Panorama actual
Oded Lida Greiss
Director de la región Latina, Eyeblaster
© 2008 Eyeblaster. All rights reserved

2. Media - hace 90 años
Radio
Print
© 2008 Eyeblaster. All rights reserved

3. Media - hace 60 años
TV
Radio
Print
© 2008 Eyeblaster. All rights reserved

4. Media - hace 30 años
Radio
Print
TV
© 2008 Eyeblaster. All rights reserved

5. Media - hace 10 años
Digital: banners and text
Radio
Print
Broadcast
and Cable TV
© 2008 Eyeblaster. All rights reserved

6. Media hoy (2008)
Internet
Standard Display Rich Media
Classifieds
Search
Outdoor
Newspapers
Magazines
Broadcast
and Cable TV Cinema
Radio
Source: Zenith Optimedia (Via AdAge.com)
© 2008 Eyeblaster. All rights reserved

7. Media mañana (2012+)
Ad-funded apps Rich Media InStream Video Advertising
Social Networking
Micro-sites Standard Display Ad-funded OS
Classifieds
Widgets
Text Links Mash-Ups
Search
Mobile Newspapers
Portable Media Ads
Digital Outdoor User Generated
PodCasting
Outdoor
In-Game Ads
Blogging Electronic Paper
Pre-Roll
IPTV
Interactive Video
Magazines
5 second spot
Cinema
Digital Product Placement
Radio
Broadcast
and Cable TV
© 2008 Eyeblaster. All rights reserved

8. © 2008 Eyeblaster. All rights reserved

9. © 2008 Eyeblaster. All rights reserved

10. 64k
600$
8GB
16€
X 125,000 más
© 2008 Eyeblaster. All rights reserved

11. 20 MB
X1388 más!
14.4 kbps
© 2008 Eyeblaster. All rights reserved

12. © 2008 Eyeblaster. All rights reserved

13. © 2008 Eyeblaster. All rights reserved

14. Estamos en medio de
una revolución
© 2008 Eyeblaster. All rights reserved

15. Juntos
© 2008 Eyeblaster. All rights reserved

16. Who shot JR?
© 2008 Eyeblaster. All rights reserved

17. Los medios hoy son
interactivos…
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18. inmediatos…
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19. fragmentados…
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20. simultaneos!
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21. Saturados
(Infoxicacion)
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22. En 2010
La publicidad en TV tendrá
Un tercio
de la efectividad que tenia
en 1990
Source: 2006 McKinsey & Co
© 2008 Eyeblaster. All rights reserved

23. hoy el consumidor
tiene el CONTROL
© 2008 Eyeblaster. All rights reserved

24. ¿ Como es el
Consumidor ?
© 2008 Eyeblaster. All rights reserved

25. © 2008 Eyeblaster. All rights reserved
743.011 6.396.145

26. 10,691,199
642,511
© 2008 Eyeblaster. All rights reserved

27. El Consumidor
habla, comenta,
responde…
© 2008 Eyeblaster. All rights reserved

28. © 2008 Eyeblaster. All rights reserved

29. nikeid.nike.com miniusa.com
© 2008 Eyeblaster. All rights reserved

30. EB Blog
Remote Outlook Access Conference Call
IP Phone
Global CRM Sync Blackberry
FTP server IT Israel
Product Planning NY Marketing UK
EB Twitter ACM
Billing Portal
© 2008 Eyeblaster. All rights reserved

31. Media mañana (2012+)
Standard Display
Classifieds
Search
Mobile Newspapers
Digital Outdoor
Outdoor
Electronic Ink (e-ink)
IPTV
Magazines
Cinema
Radio
Broadcast
and Cable TV
© 2008 Eyeblaster. All rights reserved

32. Interfaz “natural”
© 2008 Eyeblaster. All rights reserved

33. © 2008 Eyeblaster. All rights reserved

34. Interfaz “natural”
© 2008 Eyeblaster. All rights reserved

35. Microsoft Surface
© 2008 Eyeblaster. All rights reserved

36. Wallpaper TV
205”
© 2008 Eyeblaster. All rights reserved

37. 2 meses  1 dia
© 2008 Eyeblaster. All rights reserved

38. NO CD ni DVD
© 2008 Eyeblaster. All rights reserved

39. QR Smartcodes
“ Almost every Japanese phone
ships with a built-in barcode
reader that can
decode both QR
Codes & standard
barcodes you find
on retail items. ”
quick
response
© 2008 Eyeblaster. All rights reserved

40. El papel como
medio Digital
© 2008 Eyeblaster. All rights reserved

41. Air Tagging
© 2008 Eyeblaster. All rights reserved

42. Realidad Aumentada
© 2008 Eyeblaster. All rights reserved

43. Metaversos
© 2008 Eyeblaster. All rights reserved

44. eyeblaster
channel
© 2008 Eyeblaster. All rights reserved
connect

45. Anuncios relevantes
y personales insertados
dinámicamente
en cualquier contenido
En cualquier dispositivo
Y en cualquier lugar del mundo
© 2008 Eyeblaster. All rights reserved

46. Desde search
a banners a
video Pantalla Completa
en el navegador en un juego,
en WebTV o en Exterior,
en el portátil o en mobile
En esta realidad o en OTRA
© 2008 Eyeblaster. All rights reserved

47. ¡GRACIAS!
• email:
oded.lida@eyeblaster.com
© 2008 Eyeblaster. All rights reserved