2. The MiniStore Concept
• mySupermarket lets shoppers compare and shop online at the leading
supermarkets in the UK.
• Any organization can create its own mini-store using the
mySupermarket MiniStore® technology
• The MiniStore contains items which are recommended by the
organization (“White List”)
• The organization may also warn against specific items which should be
avoided (“Black List”)
• The “Recommended” / “Not Recommended” items are presented in
two modes
– Clearly marked and integrated in the standard shelves of the various retailers
at mySupermarket
– Grouped together into an exclusive virtual shelf which contains all, and only,
the recommended items
3. MiniStore®
products Integrated
in regular shelves
Products of the Fairtrade’s
MiniStore are
‘recommended’ or ‘not-
recommended’ with icons at
all the stores’ shelves.
4. Fairtrade
Foundation’s
MiniStore® -
Grouped
together in their
own exclusive
shelf
The Fairtrade
Foundation’s
MiniStore® displays all
the items which were
recommended by the
organization – and only
these items. Think of it
as a special shelf
created for the
exclusive use of the
Fairtrade Foundation’s
MiniStore®
Shoppers may subscribe
to this MiniStore® and
add it to their
favourites.
5. Technical Aspects
• Store creation: organization representative easily marks all items that
the organization recommends (white list) or bans (black list)
• A MiniStore® is automatically created. Organization may add a unique
graphic to brand it.
• Creators of the MiniStore® get a URL to the store and can use it to
send shoppers to the store from their site, facebook pages or emails.
• mySupermarket shoppers can subscribe to MiniStores and:
– Get direct access to these stores.
– MiniStores are added to their favorite Shelves
6. Subscribing to a
MiniStore®
mySupermarket
shoppers can
subscribe to the stores
they like.
After subscribing, The
MiniStore® appears in
their favorite shelves
and they can shop
from it when they do
their weekly shopping.
7. Informing your
loyal visitors
about products
that you approve
The Fairtrade
Foundation sends its
users to safely shop for
fair-trade products at
their MiniStore® on
mySupermarket.
When users click on
‘Start Shopping’ they
are directed to The
Fairtrade Foundation
the MiniStore®
8. A Fairtrade
MiniStore®
The MiniStore® shelves are
long and can display
hundreds of products. This
slide tries to illustrate it…
A Fairtrade
MiniStore®
The MiniStore® shelves are
long and can display
hundreds of products. This
slide tries to illustrate it…
