Mobile Advertising - What is it? Do you have any facts about mobile advertising? what are the current trends and challenges? Find out more insights about Mobile Advertising in this presentation.

1. MOBILE ADVERTISING
Small Screen – Big Opportunity

2. Coming Up…
 What Is Mobile Advertising?
 Cold, Hard Facts
 Drivers
 What’s Out There…
 And Even More Ideas
 The Future

3. What Is Mobile Advertising?
 What they say:
 “Mobile advertising is a form of advertising via
mobile (wireless) phones or other mobile devices”
– Wikipedia
 “Mobile advertising involves displaying text,
graphic image and animated ads on data enabled
mobile devices” – koeppeldirect

4. What Is Mobile Advertising?
 What I say:
 “Advertising on a mobile device”

5. What Is Mobile Advertising?
Buy 1, Get 1 Free!Buy 1, Get 1 Free!
Medium Pizza OfferMedium Pizza Offer

6. What Is Mobile Advertising?
 Meaningful Mobile Advertising is all about
context:
 The relationship between mobile advertising
Where
When
Who
What
Where am I?
Is the offer on?
Do I eat pizza?
Buy 1, Get 1 Free!Buy 1, Get 1 Free!
Medium Pizza OfferMedium Pizza Offer

7. What Is Mobile Advertising?
 Multiple needs and objectives:
 New tool for brands and advertisers to reach new
customers and target specific audiences
 Connectivity promotes marketing success
 Build customer database
 Lifestyle integration
 Generate buzz

8. What Is Mobile Advertising?
 Multiple needs and objectives:
 Content more likely to be read than email
 Personalization, immediacy, interactivity =
increased response rates
 Creative opportunities

9. What Is Mobile Advertising?
Why Mobile Advertising?

10. Cold, Hard Facts
 Since 2009, the global usage of mobile
devices for internet access has doubled
 India is expected to become the second
largest smartphone market by 2014
 Mobile internet users spend more than half of
their web usage time on mobile
 Mobile web traffic (smartphone and tablet) is
61%

11. Cold, Hard Facts
 Mobile advertising has overtaken classified
advertising in 2014
 Mobile advertising is growing six times faster
than desktop internet
 Ad spending has not caught up with time
spent
 Mobile ad spend = 3%

12. Cold, Hard Facts
 Mobile Internet Ad Spending Worldwide
In billion $ and % change

13. Cold, Hard Facts
 Mobile Ad Revenue Distribution 2013

14. Cold, Hard Facts
 iOS is the leader – average eCPM = $1.64
 Android average eCPM =$ 0.88
 Windows Phone average eCPM = $ 0.20
 No other significant players yet…

15. Cold, Hard Facts
 Influence of mobile ads

16. Cold, Hard Facts
 After seeing mobile ads users…

17. Cold, Hard Facts
 What the facts tell us:
 Mobile ad spend is growing fast
 There are multiple avenues in mobile ads
 Users demand and expect a simple, secure, and
seamless experience
 Evolving standards

18. Drivers
 Usability
 Extreme ease of use – and getting better
 Minimal learning curve – rapid upgrades and
adoption
 Easy access to advanced features
 Incredible range of applications
 Very high baseline

19. Drivers
 Connectivity
 Integrated high-speed connectivity
 No longer a feature
 High expectation – changing behavior
 Low/lower costs

20. Drivers
 Geo-location
 Tight integration
 Lowered sensitivity
 Facilitates personalization

21. What’s Out There…
 SMS and MMS Ads
 The original mobile ad!
 Niche market, still widely used
 Mostly ineffective, intrusive
 Still responsible for a majority of
marketing spend
 MMS allows for more creativity and
better content

22. What’s Out There…
 Banner and display Ads
 Usually clickable
 Interstitial, video, graphical
 Growing fast
 Facilitate content reuse
(TV ads…)

23. What’s Out There…
 Click-To-Call Ads
 Contact advertiser/merchant immediately
 Clear ROI
 Convenient – takes advantage of
phone
 Facilitates feedback and testing
of messaging/Ads

24. What’s Out There…
 Social Media Ads
 User actions can become branding and
marketing messages
 Over 1.3 billion active Facebook users
 About 1 billion Facebook users are monthly
mobile users
 Twitter integrates geographic targeting
 Promoted Tweets get amplified

25. What’s Out There…
 Augmented Reality
 Huge differentiator
 Physical and digital worlds meet
 Huge opportunity = by 2016,
the AR revenue is expected to
cross $600 billion
 Creative, line burring solutions

26. What’s Out There…
 Branding Apps
 Create engagement with the brand
 Expand the brands mind share
 Demonstrate and expose users to new
ideas or features
 Sustainable

27. What’s Out There…
 Branding Apps
Show & Tell
Axe
Range of engagement apps
and smart phone support
Axe Twist Roulette
Axe Virtual Peepholes
Axe Dare

28. About Extentia and iXtentia
Established in 1998, Extentia is a global technology consulting organization
that delivers solutions to clients in 5 continents. With strong technical skills in
Microsoft and open source technologies, Extentia has experience across
multiple sectors including education, travel, healthcare and finance. Its much
acclaimed Design Studio is a graphics design and UI group that actively
supports a multi-skilled software development team. Extentia has offices in
India, the United States, the UAE, and the UK.
www.extentia.com
iXtentia is a division of Extentia that focuses on Apple, Android, Windows
Phone, BlackBerry, and other mobile technologies. It also offers consulting for
mobile strategy and marketing. Several iXtentia applications for the iPhone
/iPad are listed among the top 200 on the Apple App Store.
www.ixtentia.com|www.ixtentia.eu

29. Contact Us
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Tel: +91 20 67285200 (India)| +1 408 627 4094 (US)
Email: inquiries@extentia.com