Slides from the short presentation to the Adobe InDesign User Group in Chicago

1. Presented by Jim Kidwell
The State of Fonts,
Font Management
& Web Fonts

2. Extensis
• Software for Creative Pros
• Makes
• Suitcase Fusion
• Universal Type Server
• Portfolio Server
• Serves Web Fonts
• WebINK
• Around 20 years

3. We know fonts

4. Designers
& Fonts
• Most use FM software
• Many large collections
• Largest 231,994 fonts
• Average of 4,512 fonts

5. Font Managers from Extensis

6. Web Font Service

7. User Survey
Reveals Font Risks

8. Top Risks
• Not understanding font EULAs
• Using fonts for an unlicensed purpose
• Transferring fonts improperly
• Creating comps with unlicensed fonts
• Improperly tracking

9. What could happen?
Really?

10. What has happened?
• NBCUniversal sued for $3.5 Million (7/2012)
• TBS & TitleBoy sued: destruction of materials (2/2012)
• Microsoft sued for $1.4 Million (4/2013)
• NBCUniversal’s Wizarding World of Harry Potter sued
for $1.5 Million + destruction of materials (7/2011)
• Mixpanel sued for $2.0 Million (3/2013)
• Rick Santorum’s agency sued for $2.0 Million (8/2011)

11. Let’s talk EULAs
(licenses)

12. Designers don’t read licenses
17%
27%
29%
25%

13. Designers don’t read licenses

14. When we read them
28%
29%
21%

15. We are confused

16. And yet, we move onward
Do you understand what you can do with the fonts that you license?

17. And yet, we move onward
Do you understand what you can do with the fonts that you license?

18. So, what can you do?

19. Font Licensing Policies
1. How do you buy new fonts?
2. How do you create comp?
3. Do you have existing procedures?
4. Who collects all the licenses, purchase
records?

20. Assess Your Existing Collection
1. Do you have purchase records?
2. What are your rights and limits?
• Number of licenses
• Packaging, Logos, PDF embedding?
• Web Font use?
• Embedded into Applications?

21. Train Everyone
1. Manager / Boss
2. Coworkers
3. New employees
4. External contractors

22. Track Usage & Respond
1. Periodic reporting
2. Number of licenses required
3. New or expanded use types
4. Act on findings

23. Licensing: What can you do?
1. Use a font manager & web font service
2. Create a font licensing policy
3. Assess your current collection
4. Train everyone
5. Track your usage

24. Demos
• Suitcase Fusion 5
• Universal Type Server 4
• WebINK

25. Contact, Resources, Q&A
Jim Kidwell, Extensis
www.extensis.com
@jimkidwell
Font Management Best Practices Guides
http://www.extensis.com/fmbpg
Font Licensing Survey Report
http://www.extensis.com/font-management/survey-report-hidden-risks-font-misuse/
Fonts used in this presentation
• Rooney Pro from Jan Fromm
• Fresco Sans from OurType