Oracle WebCenter In Action - NewLook MediaStore Case Study
•Als PPTX, PDF herunterladen•
0 gefällt mir•611 views
Empfohlen
Weitere ähnliche Inhalte
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Empfohlen
Empfohlen (20)
Oracle WebCenter In Action - NewLook MediaStore Case Study
- 1. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.1 Oracle WebCenter in Action: Webcast Series HOST: Mark Brown, Sr. Director, Oracle WebCenter
- 2. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.2 Key Trends Impacting Your World Personalization Mobile Social Multi-Channel Consumerization Self-Service
- 3. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.3 Engaging Employees & Partners is Essential to Driving Business Value
- 4. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.4 Oracle WebCenter Engage Your Customers. Empower Your Business. Engaged people create more value. WebCenter engages people.
- 5. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.5 ORACLE WebCenter The Center of Engagement
- 6. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.6 New Look Streamlines Digital Asset Management with Oracle WebCenter
- 7. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.7 John Pullin, Business Intelligence Content Manager, New Look Hamish Buchanan, Principal Consultant, Extended Content Solutions (ECS) Welcome!
- 8. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.8 Agenda Company Overview 4 Keys to Streamlining Digital Asset Management – Enable Collaboration – Establish Controls – Central Repository – Focus on Usability Demonstration Extended Content Solutions Offer Summary
- 9. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.9 New Look British global fashion retailer with a chain of high street shops 30,000 Employees Worldwide 1100 stores operating across 15 Countries 384 million visits to stores and websites Won several accolades over the years, including most recently Best Shoes at the Lorraine High Street Fashion Awards 2012
- 10. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.10 Reduce time and cost to create new artwork Reduce costs of distributing material Allow better tracking of campaign material production Promote reuse of approved assets and Corporate Branding Ensure little or no dependency on IT department for day-to-day running Business Objectives
- 11. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.11 No existing mechanism for sharing artwork with third parties Users based in multiple locations (worldwide) No standard desktop environment Little appetite to develop and test a custom solution Business Challenges
- 12. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.12 Make use of Oracle WebCenter Content platform Digital Asset Management (DAM) capabilities Reduce deployment time and risks by using the existing ECS MediaStore solution Host system internally, but provide secure access to third parties Enable Business Users to create and manage project areas Target Solution
- 13. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.13 Extended Content Solutions UK based, operating across Europe and Worldwide Oracle Gold Partner with over 12 years experience in developing Content Management Solutions Consulting and Integration Services Content Management based Solutions Training and Support Strong focus on client satisfaction
- 14. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.14 4 Keys to Streamlining Digital Asset Management Enable Collaboration Focus on Usability Central Repository Establish Controls
- 15. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.15 Enable Collaboration Enable Collaboration Focus on Usability Central Repository Establish Controls
- 16. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.16 Enable Collaboration Empower Business users to manage their own projects Removed dependency on email Easily track status of projects Reduce dependency on IT
- 17. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.17 Enable Collaboration Business user controlled collaboration areas called “Jobs” Access for internal users and trusted third parties
- 18. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.18 Enable Collaboration 1. Virtually all projects require collaboration across internal and external teams 2. Delegated management reduces dependency on IT 3. Systems must support different user environments Key Takeaways Enable Collaboration Focus on Usability Central Repository Establish Controls
- 19. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.19 Establish Controls Enable Collaboration Focus on Usability Central Repository Establish Controls
- 20. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.20 Establish Controls Third parties should only see Jobs they have access to Easy to determine Job responsibility Easy to track project lifecycle
- 21. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.21 Establish Controls Access to Jobs is controlled by Business users All Jobs have statuses Jobs can be locked and sent for approval Workflow can be applied to individual assets
- 22. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.22 Establish Controls 1. Business Managers need to monitor all Jobs statuses and Third Party participation 2. It’s vital to always know who is responsible for a Job or action 3. Third party access must be tightly controlled Key Takeaways Enable Collaboration Focus on Usability Central Repository Establish Controls
- 23. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.23 Central Repository Enable Collaboration Focus on Usability Central Repository Establish Controls
- 24. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.24 Central Repository Single source of the truth Ensure use of approved assets Reduce search and encourage reuse Lock assets for specific campaigns Audit downloads and usage
- 25. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.25 Central Repository Replaces shared folders, DVDs and ad hoc storage Support for many different files and asset types Automatic conversion and renditions Shared metadata model Items can be locked using Embargoes Enforces copyright controls Allows publishing to other repositories (Oracle ATG Commerce, WebCenter Sites)
- 26. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.26 Central Repository 1. Digital Assets are an important resource for all enterprises 2. A central repository is more efficient than multiple silos and ensures that only approved assets are being used 3. Integration allows other applications to make use of the Repository Key Takeaways Enable Collaboration Focus on Usability Central Repository Establish Controls
- 27. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.27 Focus on Usability Enable Collaboration Focus on Usability Central Repository Establish Controls
- 28. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.28 Focus on Usability Little or no training required Easy and fast processing of large number of assets Users can work in the way that suits them
- 29. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.29 Focus on Usability Batch upload and approvals Simple and intuitive interface Multiple display options User personalisation
- 30. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.30 Focus on Usability 1. Focusing on usability improves adoption 2. Bulk processing makes it easier and faster to process Assets 3. Personalisation means that users can work in a way that suits them Key Takeaways Enable Collaboration Focus on Usability Central Repository Establish Controls
- 31. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.31 DEMONSTRATION
- 32. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.32 Why Oracle WebCenter? Drivers for selecting Oracle WebCenter – Automatic conversion and creating renditions – Strong security – Content Management Capabilities (version controls, workflow, etc.) – Powerful Search
- 33. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.33 www.extended-content.com/try-mediastore TRIAL MEDIASTORE FOR FREE* * All Features enabled Special Offer from Extended Content Solutions MediaStore is an off-the- shelf solution for managing Digital Assets based on WebCenter Content For more information see: www.extended-content.com/mediastore
- 34. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.34 Join the Oracle WebCenter Community Oracle WebCenter blog: http://blogs.oracle.com/webcenter Oracle WebCenter Homepage: http://oracle.com/webcenter Oracle WebCenter Newsletter: http://oracle.com/newsletters Twitter: http://twitter.com/oraclewebcenter Facebook: http://facebook.com/webcenter LinkedIn: http://linkd.in/ORCL_Social hamish.buchanan@extended-content.com mark.w.brown@oracle.com www.webcenterinaction.com
- 35. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.35
Hinweis der Redaktion
- Mark introduces self,gives a brief introduction of the series and gives a brief overview of WebCenter in the next 4 slides.
- Main Point:Key trends in the world today that impact you, the user, and how you conduct business or interact with businesses.Script:There are several key trends today that are impacting you, your expectations and how you do business. SOCIAL - While some companies believe the word “social” isn’t relevant to their business - social networking and social tools have had a huge impact on individuals and how they interact with each other and with organizations. Consumer driven applications like Facebook and Foursquare have changed the dynamics of networking and keeping up to date on others activities – this in turn is shifting users expectations in general and how they want to interact with others and receive information in other aspects of their lives – even within the business world. Other tools like twitter, blogs, wikis, end user ratings and reviews, etc. – have given the individual a greater voice and ultimately more control. This impacts organizations in multiple aspects from marketing and PR to customer service and product innovation.MOBILE - Mobile devices have made a significant impact in the business world as well. This includes everything from traditional PCs and now tablets to cell phones and smart phones. People are used to always being connected, having the right information or application right at their fingertips, and they are frustrated when it doesn’t work or if they can’t access the things they need from their device.PERSONALIZATION - First is the idea that everything is more personalized. Organizations and more importantly user’s expectations have moved beyond the former days of “broadcasting” and one size fits all. People have become accustomed to tailoring entertainment, information they receive, applications, etc. according to personal preferences. When they interact with companies, they want the company to know who they are and they want companies to provide a more personalized and relevant experience.MULTI-CHANNLEL - The World has also become much more “multi-channel”. We just talked about web, mobile and social channels – that’s in addition to call centers, in-stores, online stores, kiosks.This makes it harder to have a single marketing voice, a consistent customer experience, or even keep up from an IT perspective to support all the different platforms and devices.CONSUMERIZATION - Consumerization – what does that mean? Now, while ‘ease of use’ has always been a goal, some of the trends I’ve already mentioned have led to a concept called “Consumerization of IT.” Instead of IT being the trend-setting organization (like years ago)- offering new technologies to their customers - business users are now bringing in devices and software and insisting they be supported internally, as well as using hosted applications outside the firewall. And all these applications, sites and tools built for consumers are setting a new standard for user interaction and ease of use – customers, partners and employees are now wondering why their internal systems cannot work the same way.SELF-SERVICE – And finally, Self-Service. The concept of self-service continues to be a strong trend for multiple reasons.The recession has hit many organizations worldwide and continues to impact decisions, budgets and strategies. In order to do more with less, organizations are continuing to expose more and more services online for customers, partners, and employees to make changes on their own – without having to hire additional staff or add more paperwork.Organizations are also increasing their focus on the customer experience, realizing that sacrificing customer experience to save costs has led to decreased revenues and higher cost of sales (for example it’s harder to acquire new customers vs. selling to existing ones). Customers want the option for self-help, to book their own travel, pick their airline seat, purchase products, track shipping information, etc. Offering these services improves the overall customer experience.Finally, some organizations are looking at some of the services they offer their customers, partners or employees as a way to innovate and differentiate from their competitors within the industry. Perhaps it’s taking a customer 1st strategy and approach as we just talked about and putting a lot of effort into those services. Alternatively, instead of taking existing processes and exposing them online - others are better leveraging the web, social & mobile channels to offer brand new services – setting them apart from competitors or creating new business models for their company. (For example in banking, online banking applications used to set businesses apart, nowadays it’s fairly common place and users expect this service to be available. In the US, Chase bank however, took that to the next level by offering a service on mobile devices for users to take photos of their checks to deposit them. That’s a new service that’s being used as a differentiator and some competitors are now trying to play catch up.Notes:xxx
- Main Point:Engaging employees and partners is essential to driving business value. Script:Engaging employees and partners is essential to driving business value. Your employees are the ones responsible for executing on the business’ objectives and you rely upon your partners for various things in the service of your customers and other business objectives. Your employees (in the sales & service departments) are also the ones interacting with your customers the most, so delivering on customer expectations and attaining high levels of customer engagement are simply not possible without successfully empowering these two stakeholder groups.High employee and partner engagement can have many benefits including: Higher levels of employee productivity Longer employee retention And stronger, more enduring and more successful partner relationships Engaged employees and partners are also more likely to serve as ambassadors for an organization’s brand And more likely to deliver excellent customer service They’re also more likely to refer others for hire And more likely to recommend the organization’s products and services More likely to share feedback with their colleaguesIn a way, engagement is a measure of employee and partner investment in an organization’s mission and brand. And then you have the enablement piece of this as well. It’s hard to imagine a high level of engagement existing among partners and employees who don’t feel that they’ve been enabled to do their jobs very efficiently or effectively. You’re just not going to find high engagement among people if the everyday processes and technologies they work with make it a challenge for them to access, share and manage the information they need do their jobs or if they’re unable to effectively collaborate around the projects they’re working on.
- Drive sales and loyalty with engaging cross-channel online experiencesProvide a single point of access with self-service portals and application dashboardsEnhance productivity with social collaborationEnsure timely, relevant and accurate information with enterprise content managementMain Point:Oracle WebCenter is the engagement platform powering exceptional experiences for employees, partners and customers.Script:Oracle WebCenter is the engagement platform powering exceptional experiences for employees, partners and customers. It brings together the most complete portfolio of portal, web experience management, content management, social and collaboration technologies in a single product suite. Oracle WebCenter improves customer loyalty and sales by helping marketing-driven organizations deliver engaging cross-channel online experiences to customers and provides people with a single point of access via self-service portals and custom application dashboards. Oracle WebCenter helps people work together more efficiently with social collaboration tools that optimize connections between people, information and applications while ensuring timely, relevant and accurate information with an enterprise content management infrastructure.
- Webcenter in the middleSurround by CX, SRM, Enterprise ApplicationsConnecting everything together – better experienceTry to draw out WebCenter’s relevance in all the other hot areasCX: WEM/SitesSRM: OSN, …. Enterprise Apps: OSN, Content
- Mark introduces the webcast in the series.
- Mark introduce speakers.
- Mark goes over the agenda.
- Customer
- Describe old process of creating artwork: come up with a requirement engage a design agency send over photographs use courier to get artwork back send courier to print agency
- Internal and external users
- WebCenter already being used to host intranetNeeded to maintain security by hosting internally
- Customer
- Mark – provides overview of 4 keys/themes customer was looking for in a solution. Then transitions to next slide and asks about Theme 1.
- Mark – asks why Theme 1 was important.
- Customer
- Customer
- Mark summarizes Key Takeaways and transitions into asking about the next requirement.
- Mark – asks why Theme 2 was important?
- Partner
- Customer
- Mark summarizes Key Takeaways and transitions into asking about the next requirement.
- Mark – asks why Theme 3 was important?
- Key Benefits
- Key features
- Mark summarizes Key Takeaways and transitions into asking about the next requirement.Users don’t need to download images and resize them it’s done automatically
- Mark – asks why Theme 4 was important?
- Key Benefits
- Customer
- Mark summarizes Key Takeaways and transitions to Partner who will give the demo.
- Partner
- Partner covers benefits/summarizes what was shown in demo.
- Partner covers special offer. This could be a free assessment, white paper, etc.
- Mark summarizes and closes.