1. Converged Voice
(SIP) & data
breakfast briefing.
19th September 2012
Name: Dave Joplin
Job Title: Head of Channel
Company: Exponential-e
Name: Steve Harrington Name: Alan Sawyer
Job Title: European Business Development
Job Title: Head of Channel
Director
Company: tIPicall Company: Tata communications

2. About tIPicall
 tIPicall is the distribution brand of  tIPicall has launched a comprehensive
Glemnet Telecom range of hosted and centrally managed
 tIPicall is the exclusive distributor of services including IP PBX, Contact
TATA Communications Ltd for Hosted Centre, SIP Trunking, inbound and
IP PBX and SIP trunking to the UK
outbound voice services.
switchless reseller and dealer
channels.  tIPicall has 10 years of experience and
 We are debt free and cash positive expertise in the telecoms industry
including 5 years of hosted IP and SIP
trunking sales and support.
For more information please visit our website:
www.tipicall.co.uk
Contact Us
+44 (0) 203 328 4500 info@tipicall.co.uk www.tipicall.co.uk

3. Applied Innovation
Delivering the benefits of
technological innovation to market
Dynamic Disruption
Changing the battlefield and basis of competition

4. Exponential-e
What we do . . .
•Exponential-e leverages its own network to facilitate partners to deliver business
critical services including cloud, voice, unified communications and connectivity.
•From business Internet to data centre as a service, to cloud aggregation, organisations
large and small are running critical services underpinned by Exponential-e’s
technological innovations.
•The difference between us and the rest, lies in how we deliver these services. Having
our own network means we are able to define the way technology is used to deliver
multiple services over one connection.
“We have pioneered the next generation of cloud deployments by
refining the
interoperability between the network and the cloud.
Our unique and innovative approach delivers the
resilience, speed, control and versatility companies demand for their 24/7
non-stop compute platform.”
Lee Wade CEO

5. History of Applied Innovation
First UK Seminar “The
Founded in company to Complementarity
Designed
October 2002. ‘unbundle of Next
and built
First UK company Ethernet’. Generation
first ever Launch of Industry
to launch PowerNGN Network and Launch of New leading
VPLS Utilisation
Internet over (Now Smart Virtualisation. Voice
Network based Cloud Monitoring
Ethernet Internet) is Exponential-e as Aggregation
in Europe Services and
launched Cloud Visionaries Platform ticketing
Portal
2005 -
2002 2004 2007 2008 2010 2011 2012 2013
2006
Introduced First Wholesale World First. Investments in
Intelligent Internet SIP Interconnect Application cloud,
Routing Algorithm requiring no CPE Exponential-e’s Management datacenter and
Ultra Low from the network
latency cloud. A Cubed virtualization
Ethernet is launched.
Exponential-e 2.0
Financial
Smart Wires Technology Trading
2012 – Our 10 Year Anniversary Network
Launch of Customer Charter

6. Summary
• Projected £42m turnover
• 210 employees
• 1300 clients
• 30% CAGR
• Offices in London, Manchester, Theale & New York
• 100GigE network reaching into 60 cities, Europe &
North America
• And work to exacting international management
standards
ISO: 9001 ISO: 27001 ISO: 20000

7. Introduction to Exponential-e and tIPicall
What does this partnership mean to you?
– Future Proofing Customer Requirements
– Consolidation
– Lock In
– Margin Increase and Decreased Costs
– Simplified Design
– Unlocks new Opportunities
– Total Control

8. Exponential-e and tIPicall
Presentation
The benefits of VPLS to your
business

9. History of Applied Innovation
First UK Seminar “The
Founded in company to Complementarity
Designed
October 2002. ‘unbundle of Next
and built
First UK company Ethernet’. Generation
first ever Launch of Industry
to launch PowerNGN Network and Launch of New leading
VPLS Utilisation
Internet over (Now Smart Virtualisation. Voice
Network based Cloud Monitoring
Ethernet Internet) is Exponential-e as Aggregation
in Europe Services and
launched Cloud Visionaries Platform ticketing
Portal
2005 -
2002 2004 2007 2008 2010 2011 2012 2013
2006
Introduced First Wholesale World First. Investments in
Intelligent Internet SIP Interconnect Application cloud,
Routing Algorithm requiring no CPE Exponential-e’s Management datacenter and
Ultra Low from the network
latency cloud. A Cubed virtualization
Ethernet is launched.
Exponential-e 2.0
Financial
Smart Wires Technology Trading
2012 – Our 10 Year Anniversary Network
Launch of Customer Charter

10. Virtual Private LAN Service (VPLS)
Private VPLS
London New York
Manchester

11. History of Applied Innovation
First UK Seminar “The
Founded in company to Complementarity
Designed
October 2002. ‘unbundle of Next
and built
First UK company Ethernet’. Generation
first ever Launch of Industry
to launch PowerNGN Network and Launch of New leading
VPLS Utilisation
Internet over (Now Smart Virtualisation. Voice
Network based Cloud Monitoring
Ethernet Internet) is Exponential-e as Aggregation
in Europe Services and
launched Cloud Visionaries Platform ticketing
Portal
2005 -
2002 2004 2007 2008 2010 2011 2012 2013
2006
Introduced First Wholesale World First. Investments in
Intelligent Internet SIP Interconnect Application cloud, datacent
Routing Algorithm requiring no CPE Exponential-e’s Management er and network
Ultra Low from the virtualization
latency cloud. A Cubed
Ethernet is launched.
Exponential-e 2.0
Financial
Smart Wires Technology Trading
2012 – Our 10 Year Anniversary Network
Launch of Customer Charter

12. Smart Internet (the old PowerNGN)
Firstly, your customer connects to our network . . .
Customer

13. Cloud-Enabled Internet
Direct connectivity to Public Cloud Providers
Customer

14. Content Delivery Networks
Customer

15. Content Delivery Networks
200+ peer networks
Education, Media, Business, Consumer
Customer

16. Content Delivery Networks
200+ peer networks
Education, Media, Business, Consumer
70% of customer traffic is only 1
hop (1-2ms) away from its
destination gateway. Only 30% Customer
goes via Internet transit
Tier 1 Transit

17. Our Next-Generation Network
tIPicall SIP or tIPicall Hosted
Business Grade
Internet
Cloud
Business Grade
Next-Generation Network
Layer 2
Converged Access
using VLANs
Private Cloud
Public Secure
Internet Feed Low Latency
WAN Link

18. History of Applied Innovation
First UK Seminar “The
Founded in company to Complementarity
Designed
October 2002. ‘unbundle of Next
and built
First UK company Ethernet’. Generation
first ever Launch of Industry
to launch PowerNGN Network and Launch of New leading
VPLS Utilisation
Internet over (Now Smart Virtualisation. Voice
Network based Cloud Monitoring
Ethernet Internet) is Exponential-e as Aggregation
in Europe Services and
launched Cloud Visionaries Platform ticketing
Portal
2005 -
2002 2004 2007 2008 2010 2011 2012 2013
2006
Introduced First Wholesale World First. Investments in
Intelligent Internet SIP Interconnect Application cloud,
Routing Algorithm requiring no CPE Exponential-e’s Management datacenter and
Ultra Low from the network
latency cloud. A Cubed virtualization
Ethernet is launched.
Exponential-e 2.0
Financial
Smart Wires Technology Trading
2012 – Our 10 Year Anniversary Network
Launch of Customer Charter

19. Centralised Firewall
all sites have independent
access to the Internet Business Grade
Internet
Private VPLS
Manchester Reading
Existing Firewall
London

20. Managed Services & Co-Location
Business Grade
E-Commerce Servers
Distributed Clusters Internet
DDMZ VPLS
Create low cost Disaster
Recovery solutions by
effortlessly distributing
servers to other offices
E-Commerce Servers
Two of the E-Commerce servers relocated
into a public Data Centre

21. Our Next-Generation Network
Geographically Diverse
Servers running the Software Business Grade
Internet
Private VPLS
Manchester Reading
London HQ

22. History of Applied Innovation
First UK Seminar “The
Founded in company to Complementarity
Designed
October 2002. ‘unbundle of Next
and built
First UK company Ethernet’. Generation
first ever Launch of Industry
to launch PowerNGN Network and Launch of New leading
VPLS Utilisation
Internet over (Now Smart Virtualisation. Voice
Network based Cloud Monitoring
Ethernet Internet) is Exponential-e as Aggregation
in Europe Services and
launched Cloud Visionaries Platform ticketing
Portal
2005 -
2002 2004 2007 2008 2010 2011 2012 2013
2006
Introduced First Wholesale World First. Investments in
Intelligent Internet SIP Interconnect Application cloud, datacent
Routing Algorithm requiring no CPE Exponential-e’s Management er and network
Ultra Low from the virtualization
latency cloud. A Cubed
Ethernet is launched.
Exponential-e 2.0
Financial
Smart Wires Technology Trading
2012 – Our 10 Year Anniversary Network
Launch of Customer Charter

23. The New Voice Aggregation Platform

24. SIP with Exponential-e Cloud

25. PBX and everything in the Cloud

26. The Exponential-e Solution
Business Grade
tIPicall Internet
iSCSI DSL
Network
Exponential-e
Data VPLS VPLS Network
Supplier/Exchange/
Partner/Client Site
Hub site Voice VPLS
iSCSI
Co-Location
Spoke Site (DR)

28. Our products
tIPicall - powered by Tata Communications
Hosted IP PBX SIP Trunking Global Contact Centre
tIPicall IP PBX is a network-based centrally built on the Tata Communications global tIPicall Hosted Global Contact Centre is a
hosted multi-tenant service. SIP network providing the highest quality SIP-based Multimedia Contact Centre
of voice across a Tier 1 carrier software solution.
Inbound Services Data
A range of Geo, Non Geo and tIPicall broadband offers a variety of
International numbers managed via a speeds and services, DSL Max , DSL
web portal 2+, Annex, SDSL solutions
Contact Us
+44 (0) 203 328 4500 info@tipicall.co.uk www.tipicall.co.uk

29. SIP Trunking
 tIPicall SIP Trunking is built on the Tata
Communications global IP network providing the
highest quality of voice across a Tier 1 carrier at
very competitive rates.
 Our network and interconnects
 How does it work?
 Technical requirements
 Systems
 SIP trunks pricing starts from £1 per month rental
Contact Us
+44 (0) 203 328 4500 info@tipicall.co.uk www.tipicall.co.uk

30. Why use SIP at all?
 Functionality
 Control
 Future proof
 Cost
Contact Us
+44 (0) 203 328 4500 info@tipicall.co.uk www.tipicall.co.uk

31. tIPicall SIP
capabilities
 System types
 Gateways
 Disaster recovery
 International (Ships)
 International numbering
 Free calls
Contact Us
+44 (0) 203 328 4500 info@tipicall.co.uk www.tipicall.co.uk

32. © Copyright 2012 Tata Communications Ltd. All rights reserved.
The F1 FORMULA 1 logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related logos are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved
32

33. You may have heard of Tata?

34. Things have changed - new world in telecoms

35. Tata Group at a Glance
$83.5 billion #65
Annual Revenue Worldwide Brand
(Source: Brand Finance)
395,000
>60% Employees Worldwide
Non-India
#11
Most Reputed Company
Over 140 (Source: Reputation Institute)
Years in Operation
UK
Group’s Largest Market
Only Indian entity
on Forbes’ List of World’s 20 Most Over 100
Reputed Companies* Operating Companies in 7 Sectors
Across 6 Continents
* Awarded in 2006 by the United States – India Business Council (USIBC)
35

36. Worlds largest carrier – 50+ billion minutes PA

37. over 1 in 6 of all 25% of world’s lit
international calls capacity
Tata Communications | At a glance
50 billion 3,600 Pbit +75% 99.7%
international minutes IP traffic carried per IP traffic carried, over of the world’s GDP reached
carried 2010-11 month 2009/10 by our services
73 million 75% 20Tb/s 1.2 million
voice database of all inter-carrier submarine cable capacity international circuits in
transactions per day Telepresence calls operation
© Copyright 2012 Tata Communications Ltd. All rights reserved.
industry leader state-of-the-art infrastructure customers
 #1 international voice  over 210,000km of owned  1,600 carriers
carrier fibre  785 mobile operators
 #1 submarine cable owner  member of over 80 cable  10,000 corporate customers
 #1 mobile signalling consortiums  74,000 SME customers
 #5 IP transit provider  400 PoPs  650 corporate customers in
 fastest growing tier one  more than 110,000 sq m of South Africa
operator data centre space in 20  customers in 197 countries
 #1 in enterprise data in countries
India  legacy-free transport
networks

38. Next Generation Network
Reliability & Quality
© Copyright 2012 Tata Communications Ltd. All rights reserved.

39. Global Network Reach in 190
Countries
© Copyright 2012 Tata Communications Ltd. All rights reserved.

40. Growing market share
International wholesale traffic of major carriers
Tata Communications
© Copyright 2012 Tata Communications Ltd. All rights reserved.

41. Customer References
A British based telecommunications services company
– Primary supplier of their international voice termination
services
© Copyright 2012 Tata Communications Ltd. All rights reserved.
A global leader in networking equipment
– Carry voice traffic for WebEx Collaboration Service
globally
A Fortune 500 USA headquartered global leader in business
and technology services
- Manage outgoing and incoming voice for 30 delivery centers

42. Client examples
 City company DR
 Multiple sites UK MPLS
 International sites local breakout
 Green field site Expo-e
Contact Us
+44 (0) 203 328 4500 info@tipicall.co.uk www.tipicall.co.uk

43. Hosted IP PBX
 Multi-tenant SIP based IP PBX solution that provides
flexibility and easy browser based management of
all tenants’ specific configurations.
 The hosted PBX integrates fixed and mobile
telephony, soft and hard phones, integrates legacy
PBXs (through SIP media gateways).
 Hosted seats from £5.00 per month rental
 Hosted seat on iPhone and Android
Contact Us
+44 (0) 203 328 4500 info@tipicall.co.uk www.tipicall.co.uk

44. Network services
 Call recording
 International number presentation
 Fraud monitoring
 BGP peering
 Diverted number presentation
 Multi site failover
 Usage warnings
Contact Us
+44 (0) 203 328 4500 info@tipicall.co.uk www.tipicall.co.uk

45. tIPicall Resale Proposition
 White label
 Own branded web portal and
sales and marketing materials
 Competitive pricing
 Account Management
 Free Sales and technical training
Contact Us
+44 (0) 203 328 4500 info@tipicall.co.uk www.tipicall.co.uk

46. tIPicall Service & Support
 Flexible levels to suit reseller
 Support available up to 24 x 7
helpdesk provides
monitoring, maintenance and
management
 1st and 2nd line support
 Dedicated help desk number
Contact Us
+44 (0) 203 328 4500 info@tipicall.co.uk www.tipicall.co.uk

47. tIPicall Billing
 Bureau service with
branded billing revenue
collection and DDM
 Or monthly CDR
Contact Us
+44 (0) 203 328 4500 info@tipicall.co.uk www.tipicall.co.uk

48. Any Questions?