1. The Big Data Black Hole
@Expion / @albert4waves

2. The Customer
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3. Wages Are Not Rising
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4. Dollars Available = Shrinking
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5. The Rise of Mobile
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6. The Collaborative Economy
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7. Customers Have More Information
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8. Data Tools and Their Focus
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9. Display Advertising
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10. Email
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11. Web Personalization
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12. Web Optimization
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13. This is not innovation… this is SOP
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14. Where Your Data Needs to Be
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15. What you are asking, “How do I…”
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@Expion / @albert4waves

16. But the customer wants to know…
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@Expion / @albert4waves

17. Make my life better
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18. Make it right if it sucks
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19. Go the extra mile
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20. Ask Yourself, “Why is my data
not working for me?”
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21. You think you need more…
@Expion / @albert4waves

22. You are not aware of Miller’s Law
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23. You are trying to be Nate Silver
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24. You rely entirely on data to predict
customer needs…
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25. You don’t know what’s important
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26. If business results were dependent
on data, then how come?
@Expion / @albert4waves

27. Most businesses don’t have a
data problem, they have a
distribution problem
@Expion / @albert4waves

28. Innovation and Instincts can
be Stronger than Data
@Expion / @albert4waves

29. Thin Slicing
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–
@Expion / @albert4waves

30. What would make this more scary?
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31. Case: Blake Mycoskie
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32. Case: Nick Woodman
@Expion / @albert4waves

33. Case: Sara Blakely
@Expion / @albert4waves

34. Analyze total but distribute local
VOICE OF CUSTOMER (CEM)
E-mails
Surveys
Chat
Online Feedback
Call Center
Transactions
Facebook
Twitter
Social:
G+, Youtube, Insttagram, Pinterest, Tumlblr, …
Ratings & Review
Online Communities
Blogs
Voice Transcriptions
@Expion / @albert4waves
T
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S
F
O
R
M
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T
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O
N
STAKEHOLDERS
Product Management
Operations
Customer Care
Sales & Marketing
Content
Optimization
and
Distribution
Human Resources
Executives
Research and
Development

35. The Future Will Be Won By…
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@Expion / @albert4waves

36. Thank You
@Expion / @albert4waves