Wurth Louis and Company is a leading distributor of hardware and tools that has relied on Experian for credit decisions for over 20 years. They needed consistent credit policies across regions as the economy impacted the construction industry. Experian's BusinessIQ tool allows efficient credit management across the business lifecycle from applications to account monitoring. BusinessIQ provides risk assessments and public records insights that help make informed decisions and reduce credit risk while supporting sales goals. The regional credit manager feels BusinessIQ is the foundation of their successful credit department.

1. BusinessIQSM
continues to deliver efficiency and risk
management for an Experian client of more than 20 years.
Client
Wurth Louis and Company is a leading
distributor of hardware, machinery,
hand tools, supplies, laminate and
solid surfaces for professional cabinet
shops. Based in California with locations
throughout the Western United States,
Wurth Louis and Company is part of
the Würth Group. With headquarters in
Germany, the Würth Group’s worldwide
sales in 2012 was over 9.5 billion Euro.
For more than 20 years, Wurth Louis
and Company has relied on Experian
data and tools when making its
credit decisions.
Challenge/Objective
With operations spread over several
regions, Wurth Louis and Company
needed to apply consistent credit
policies and decisions across all of its
regions. The economy was especially
hard on the construction industry, a
key segment for the company.
With fewer originations, the focus
turned to account management.
Then, as the economy improved, more
applications began to come in, and
the company needed more emphasis
on evaluating prospective customers.
Carol Odom, Western Regional Credit
Manager, and her team required access
to tools that allowed them to be as
efficient as possible to achieve the
company’s sales goals while providing
protection from credit risk and losses.
Resolution
Wurth Louis and Company chose
BusinessIQ for its credit processes.
BusinessIQ offers products that
span the life cycle of a client — from
prospective customers through
account management and collections.
BusinessIQ allows Odom and her team
to make decisions on businesses of all
sizes and also to manage their largest
strategic customers.
Case study:
Wurth Louis and Company
Wurth Louis and
Company minimizes
risk with BusinessIQSM

2. Results
Searching for information is easy, and
the risk dashboard within BusinessIQ
Premier ProfileSM
saves time while
providing clarity. The depth of this report
also provides the detailed trade and
public record information needed
to set terms for larger requests. For
small businesses without a robust
credit history, Business Owner Profile
provides the insight needed to get a
clearer picture of current and future
payment behavior on both the owner
and the business. The alerts available
with BusinessIQ allow accounts to be
proactively monitored for changes.
Odom and her team now have access to
a complete credit management system,
which has enabled them to confidently
open new accounts while also being
more proactive in reviewing existing
accounts. “BusinessIQ is the foundation
of our successful credit department,”
says Odom.
Experian
475 Anton Blvd.
Costa Mesa, CA 92626
T: 1 877 565 8153
www.experian.com/b2b
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property of their respective owners.
02/13
“I couldn’t be happier with
BusinessIQ. The application
is extremely easy to use, and
the layout of the reports is
excellent. It’s so easy to get
right to the key attributes
and information I need. It has
made us more efficient while
allowing us to reduce our risk
and exposure. BusinessIQ is
the foundation of our credit
department.”
— Carol Odom, Western
Regional Credit Manager, Wurth
Louis and Company