1. 10 ways to improve your merchandising
December, 2011

2. 1. Popular Destinations
Give your customers what they want
1

3. 2. Top 10 ...
City Breaks
Destinations for 2012
Beaches
Movie locations in the world
2

4. 3. Keep the searchboxat the top left
•We read left to right top to bottom
•Most traffic go through search form
•No need to reinvent the wheel
3

5. 4. Big images
Wish you were here?
4

6. 5. Know your customers
•What is their booking window?
•What is the average star rating?
•What is their preferred customer
rating?
•Can I profile my customers?
5

7. 6. Call to action
•Buttons
•Arrows
•Footer links
•‘Click here’
•‘Join now’
•‘Get it now’
6

8. 7. Use the promotional text
Hotels with a promotional message
convert up to 40% better
7

9. 8. Make it easy to scan prices
•Customers don’t have a lot of time
•Make it easy to find deals
8

10. 9. Sign up for newsletters
9

11. 10. Ask
10