Provides an overview (in a concise table format) of over 20 mobile application stores. Provides information about each store including: operating system, platform, # users, # of apps, developer revenue share, # of free apps, # of downloads to date, billing method etc

1. MOBILE APP STORE OVERVIEW
FEB ‘10
xdcbeta.exicon.mobi

2. MOBILE APP STORES FEB ‘10
STORE NAME Ovi Play Now Appstore App World Android
Owner Nokia Sony Ericsson Apple Blackberry Google
Android
Operating Systems Symbian S40/S60 Symbian S40/S60 iPhone BlackBerry OS 4.2 Android
Windows Mobile
Java ME
Java ME
Platforms FlashLite - Java ME -
FlashLite
WRT
# of users 5-10M 40M 50M 5-10M 1M
Number of
7,500 3,700 105,000 3,500 16,000
applications
# of Free Applications 288 - 21,000 736 -
# of Paid Applications 1,423 - 84,000 2,263 -
# of downloads to
10M - 2B - 400M
date
Volume of
Approximately 1M per day -
downloads
Credit card Credit card Credit Card
Billing Method Operator
Premium SMS Premium SMS PayPal PayPal
Google checkout
Operator iTunes
One-Off billing
One-Off billing
Biz Models One-Off billing One-Off billing Subscription billing One-Off billing
In-app billing
Developer Revenue
70% 70% 70% 80% 70%
share
$99 – Indie, $299 –
Developer Fees $50 $0 $200 for 10 applications $25
Company account
# of countries Global 13 77 26 26
26 countries globally
Countries operating 77 countries globally 26 countries globally
Global - (http://tinyurl.com/pbrpz6
in (http://tinyurl.com/6r45es) (http://tinyurl.com/b8tz88)
)
Multiple platforms Strong presence in Online advertising, Fast
Strength Available in 240 countries 77 countries, 50M users
supported enterprise market approval process
Limited App discoverability, Many free applications to
Weakness - Application signing fee -
Downward price spiral compete with
Do they have a
Yes Yes Yes Yes Yes
Developer Program?
Exicon Ltd. and XDC makes no warranties, expressed or implied, as to the accuracy of information contained on this document

3. MOBILE APP STORES FEB ‘10
STORE NAME MARKET PLACE APPLICATION STORE APP CATALOG SAMSUNG APPS JAVA STORE
Owner Microsoft LG Palm Samsung Sun
Operating Systems Windows Mobile Windows Mobile Windows Mobile Symbian S40-S60 -
Windows Mobile
Platforms Java ME - Palm Web OS - Java/J2ME
Widgets
# of users - - <1M - -
Number of 1000 1,400 250 1,000 -
applications
# of Free Applications - - 60 -
Billing Method Credit Card Credit Card Credit Card Credit Card Paypal
Operator Paypal
# of Paid Applications - - - - -
Developer Revenue 70% 80% 70% 70% 70%
share
# of downloads to - - 1M - -
date
Volume of - - - - -
downloads
Biz Models One-Off billing One-Off billing One-Off billing One-Off billing -
Developer Fees $99 $99 $0 -
# of countries 36 17 2 3 1
Countries operating - http://tinyurl.com/lamw4w US, Canada UK, France, Italy US
in
Strength 30M potential users, Huge - - - 2.1 billion Java enabled
knowledge base, .Net mobile phones and
framework integration handheld devices;
6.5 million Java developers
Weakness Limited consumer Not in Europe, 2 devices Palm Web OS only, 3 countries only -
awareness only, Credit card payment Intransparant approval
only process
Do they have a Yes No Yes Yes -
Developer Program?
Exicon Ltd. and XDC makes no warranties, expressed or implied, as to the accuracy of information contained on this document

4. MOBILE APP STORES FEB ‘10
STORE NAME VCAST VODAFONE 360 LITMUS WEB2GO INFO & FUN
Owner Verizon Vodafone O2 T-Mobile Telecom Italia/TIM
Operating Systems Android - Blackberry OS 4.2 Android Android
BlackBerry OS 4.2 Symbian S40/S60 Blackberry OS 4.2 Symbian S40-S60
Symbian S40/S60 Windows Mobile Windows Mobile Windows Mobile
Windows Mobile
Platforms Palm Web OS Widgets Java ME Java ME Java-J2ME
BREW FlashLite BREW
FlashLite
Palm Web OS
# of users - 44,435 3,300 - -
Number of 250 7,000 560 - -
applications
# of Free - - 437 - -
Applications
Billing Method Operator Operator Operator -
Credit card
# of Paid - - 66 - -
Applications
Developer Revenue 70% 70% 70% 70% -
share
# of downloads to - 78,055 - - -
date
Volume of - - - - -
downloads
Biz Models One-Off billing One-Off billing - One-Off billing -
Subscription billing Subscription billing Subscription billing
In-app billing In-app billing
Developer Fees $0 - - $0 -
# of countries 1 8 50 1 1
Countries operating US http://tinyurl.com/yeg6llh - US Brazil
in 8 more countries to follow in
2010
Strength Verizon has 60M users 315M strong customer base - User base of 30M User base of 40M
base
Weakness Only 1 country - - Only 1 country Only 1 country
Do they have a Yes Yes No No No
Developers
Program?
Exicon Ltd. and XDC makes no warranties, expressed or implied, as to the accuracy of information contained on this document

5. MOBILE APP STORES FEB ‘10
GetJar Pocket Gear Handango Mobango Handmark
STORE NAME
Owner GetJar PocketGear Handango Mobango Handmark
Operating Systems Android BlackBerry OS 4.2 Android Android Android
BlackBerry OS 4.2 Symbian S40-S60 BlackBerry OS 4.2 BlackBerry OS 4.2 BlackBerry OS 4.2
Symbian S40/S60 Windows Mobile Symbian S40/S60 Symbian S40/S60 Symbian S40-S60
Windows Mobile Windows Mobile Windows Mobile Windows Mobile
iPhone iPhone
Platforms Java ME Palm Web OS Palm Web OS Java ME Java-J2ME
FlashLite FlashLite Palm Web OS
Palm Web OS Palm Web OS
# of users 15M - - 5M -
Number of 14,000 70,000 50,000 24,000 -
applications
# of Free Applications - - - - -
# of Paid Applications - - - - -
# of downloads to date 700M 100M 101M 550M -
Volume of downloads - - - -
Billing Method Credit Card Credit Card Credit Card Credit card Credit Card; Operator
Paypal Paypal Paypal; Amazon
Google Checkout
Biz Models One-Off billing One-Off billing One-Off billing - One-Off billing
Developer Revenue Undisclosed 60% 60% - -
share
Developer Fees $0 $0 $0 $0 $0
# of countries Globally Globally Globally Globally Globally
Countries operating in - - - - -
Strength 55 million downloads per - - Accessible via mobile One of the oldest
month, 1730 devices browser, appstores (10 years)
supported, 2 day approval Fast approval process
process
Weakness - - - - -
Do they have a No No Yes No No
Developers program?
Exicon Ltd. and XDC makes no warranties, expressed or implied, as to the accuracy of information contained on this document

6. MOBILE APP STORES FEB ‘10
AndAppStore AppStore Handster SlideMe Winplay
STORE NAME
Owner Funky Android App Store HQ Handster SlideME Magmic Games
Operating Systems Android iPhone Android Android Windows mobile
BlackBerry OS 4.2
Symbian S40/S60
Windows Mobile
Platforms - - Java/J2ME - -
# of users - - - - -
Number of 490 138,250 6,000 813 100
applications
# of Free - 40,580 - - -
Applications
# of Paid - 97,670 - - -
Applications
# of downloads to 250,000 - - - -
date
Volume of 1000 per day - 20,000 visitors a day -
downloads
Billing Method PayPal - Credit Card Credit Card Credit Card
Premium SMS Amazon
PayPal
Biz Models - - One-Off billing One-Off billing One-Off billing
Subscription based Subscription based
In-App billing
Developer Revenue 100% - 60% 70% -
share
Developer Fees $0 for paid applications - $0 $0 -
# of countries Global - Global Global -
Countries operating Global - Global Global -
in
Strength - - Supports in 10 languages; - -
Specializes in White label
app stores for carriers and
OEMs
Weakness - - - - -
Do they have a - Yes - - -
Developers
program?
Exicon Ltd. and XDC makes no warranties, expressed or implied, as to the accuracy of information contained on this document

7. MOBILE APP STORES FEB ‘10
Media Mall Symbian Horizon MStore App Central Mobile Market
STORE NAME
Owner AT&T Mobility Symbian Telefonica Bharti Airtel China Mobile
Operating Systems Blackberry OS 4.2 Symbian S40/S60 - - Symbian S40/S60
iPhone Windows Mobile
Symbian S40/S60 Android
Windows Mobile OPhone
Platforms J2ME - - Java -
Palm Web OS
# of users - - - - -
Number of 90,000 77 1000 1250 2619
applications
# of Free Applications - - 100 - -
Billing Method Operator - Operator Operator Operator
Credit card
# of Paid Applications - - 900 - -
Developer Revenue - - - - 70%
share
# of downloads to - - - - -
date
Volume of downloads - - - - -
Biz Models One-Off billing - - One-Off billing One-Off Billing
Subscription billing
Developer Fees - - - - -
# of countries - - 1 - 1
Countries operating in - - Beginning with Spain - China
Strength AT&T supports 20,000 Symbian smartphone 200 million strong subscriber 120 million strong 500 M subscribers
strong application distribution globally was base; 10 million in Spain subscriber base;
development community; more than 50% of the total 25 application categories
90,000 content options market in 2008
Weakness - - - - -
Do they have a Yes - - -
Developers Program?
Exicon Ltd. and XDC makes no warranties, expressed or implied, as to the accuracy of information contained on this document

8. MOBILE APP STORES FEB ‘10
STORE NAME T-Store Orange Shop Software Store Show App Store My Maxis Store
Owner SK Telecom Orange/France Telecom Sprint KT Maxis
Operating Systems Android Android Android - Symbian S40/S60
Symbian S40/S60 Blackberry OS 4.2 Blackberry OS 4.2
Windows Mobile Symbian S40/S60 Windows Mobile
Windows Mobile
Platforms - J2ME - - J2ME
FlashLite
# of users 215,000 - - - -
Number of 6,500 5,000 - - 2,500
applications
# of Free Applications - - - - -
Billing Method Operator Operator Operator - Operator
# of Paid Applications - - - - -
Developer Revenue 70% 50% - 70% -
share
# of downloads to date 780,000 - - - -
Volume of downloads - - - - -
Biz Models - One-Off billing - - One-Off billing
Subscription billing
In-App billing
Developer Fees $84 one time registration fee - - $0.84 one time -
for developers registration fee for
developers
# of countries 1 4 - 1 1
Countries operating in S. Korea UK, France, Belgium, Spain - S. Korea Malaysia
Strength Upto 100 WIPI based Subscriber base of 112 Subscriber base of - -
handsets supported; million customers 48.3 million
All carriers supported;
24 million potential consumer
base;
90% of S.Korea’s 500,000
smartphone users;
Weakness - - - Only 10% of S.Korea's -
500,000 smartpone users
Do they have a - Yes -- - Yes
Developers Program?
Exicon Ltd. and XDC makes no warranties, expressed or implied, as to the accuracy of information contained on this document

9. GET IN TOUCH
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xdcbeta.exicon.mobi
* Researched by the Exicon Developers Connect Team
* XDC is part of the Exicon Group – a family of companies that leads innovation, change and
strategy in the fast growing mobile and internet industries.